Tata Motors India conducted a survey through which it found out around 2 million truck drivers visit sex workers annually of which only 11% use condoms. So to promote safe sex among truck drivers Tata Motors used the catchphrase DIPPER to introduce a new brand of condoms. For the campaign to reach every driver of the remotest areas Tata cleverly chose a catchphrase popular among the truck drivers. The line “Use Dipper At Night” is written on almost every truck. Here is the campaign video ↓
The phrase, which is originally used to highlight the use of dipper lights during the dark in order to prevent blinding the drivers from the opposite direction, was designed in association with communication agency Rediffussion-Y&R. The campaign, aimed towards truckers to promote the value of safe sex, involves condoms called “Dipper” that are designed keeping in mind the colorful art or graffiti seen on trucks across the country.
Launched in April in order to raise awareness regarding the risks of HIV among other Sexually Transmitted Diseases (STD), the initiative, if successful, will be replicated across the country. The move is likely to see a positive response as the phrase is widely used and common with illiterate and literate truckers alike.
What do you think about this initiative by Tata Motors? Will the campaign prove to be a success? Pen down your views through the comments section below or tag us via Facebook and Twitter.
One might wonder why Volkswagen approaches Tata Motors to develop a car. Volkswagen has been working on a budget car project since years but failed to keep the costs under control and hence approached Tata Motors(known for developing the world’s cheapest car Nano) for help.
The auto giant Volkswagen plans to restart its small car project Budget Car. VW management is in talks with with Tata Motors, Manager Magazin reported in its latest issue (release date: July 22).
The Indian automaker should develop the model completely or partially for VW, according to the Wolfsburg Volkswagen headquarters. VW has been working on the project own their own since years. The Budget Car is designed for entry level markets like China and India. For the restart it was internally renamed Economy Car.
The developed in the past model approaches were repeatedly stopped. The VW developers did not get especially the costs under control. The car will be offered cheaper than the previously smallest VW model. The responsibility for the current project lies with brand chief Herbert Diess. Discussions on the possible development contract to Tata would however will be looked after by corporate strategy chief Thomas Sedran.
The German carmaker has repeatedly tried its hand at the compact car segment including a partnership with Japan’s Suzuki Motor Corporation but failed to crack the intensely competitive market. Tata Motors on the other hand successfully developed and launched one of the world’s cheapest cars Nano, highlighting its expertise in low cost vehicle development.
via: Manager Magazin
The Tiago’s fresh design and attractive price tag have managed to garner buyers’ attention. The post Tiago is 1st Tata car in over 2 years to register 4k+ monthly sales appeared first on RushLane.
via Tiago is 1st Tata car in over 2 years to register 4k+ monthly sales — RushLane
Based on the new AMP platform. According to a report on Overdrive, Tata Motors is planning at least six new cars aside from the models showcased at the Auto Expo 2016 (Tata Kite 5 compact sedan, Tata Nexon compact SUV and Tata Hexa). The new models in question will involve Tata’s multiple design studios (situated…
via Tata X451 premium hatchback (Maruti Baleno-rival) – Rendering — Indian Autos blog