November 2017 turned out to be positive for the automakers in India. The industry as a whole grew by 13.70% when compared to the last November. This growth can also be attributed to the lower base set by the last November which was affected by demonetization.
As usual first two positions were held by Maruti and Hyundai respectively. Fight for third position became more interesting with Mahindra, Honda, & Tata, giving tough competition to each other. Tata is riding upon the the success of Tiago and new product launches like Nexon. Mahindra is getting sustainable numbers from its old workhorses Bolero and Scorpio, and also from the XUV 500. Honda is depending on City and WRV for the sales momentum. With each company planning for new launches which include completely new products or facelift of the existing products the fight for third position is going to further heat up.
All companies except Renault and Volkswagen grew positively. Renault’s sales declined by 18.80% and Volkswagen’s sales declined by 14.60%. With the launch of compact SUVs from all the companies, Renault Duster lost its leadership position in its segment. Renault sales plummeted despite the launch of Renault Captur, have to wait for the detailed sales statistics to know the numbers brought in by the Captur to Renault’s table. Tata’s Tiago due to its unique positioning is competing with Celerio on one side and Renault Kwid on the other side, thus eating into sales of both Celerio and Kwid. Though not good by any margin, Volkswagen is getting consistent numbers from its trio Polo, Vento, and Ameo. Its new launches aren’t helping much. Volkswagen must develop products with India in mind instead of launching its international products here.
Fiat is riding on the success of Jeep Compass. Jeep Compass sales settled at around 2500 units per month which is good for its segment and price bracket. Skoda India’s main bread winners are Rapid and Octavia. Nissan sales numbers also constitute Datsun’s numbers. Major chunk of Nissan India sales comes from Datsun.
Fiat is the top gainer of the month, it grew by 990.00% from 266 units in November 2016 to 2900 units in this November. This phenomenal increase is due to Jeep Compass. Next top gainers are Skoda and Honda with growth of 75.00% and 47.20% respectively. Standing 4th in the top gainer list is Tata, it grew by 34.70% from 12,736 units in last November to 17,157 units in this November. This growth can be attributed to the consistent sales of Tata Tiago and added numbers from the newly launched Tata Nexon. Next in the top gainers list comes Mahindra, it grew by 17.00% to 14,572 units in this November compared to 12,389 units in the November 2016. None can beat Maruti Suzuki and Hyundai when comes to stable growth in sales. Maruti Suzuki grew by 14.00% and Hyundai grew by 10.00%.
Stay tuned for model wise sales figures.