First product launch of 2017: Tata Xenon Yodha

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Akshay Kumar, Tata Motors newly appointed brand ambassador posing with Xenon Yodha

Tata Motors today launched its first product of the year, the new Tata Xenon Yodha, in the presence of its newly appointed brand ambassador, Akshay Kumar. Setting new benchmarks in the pick-up segment, the new Tata Xenon Yodha is suitable for a wide range of commercial applications – a rugged, comfortable, safe and stylish work horse, characterised by everyday practicality, high levels of performance and lowest operating cost.

The Tata Xenon Yodha comes with impressive features that gives it a competitive edge among other pick-ups. The smart pick-up is available in multiple variants – 4×2 & 4×4 and in single & double cab options. Powered by a common rail diesel engine, the new Tata Xenon Yodha delivers high power and torque, for varied business requirements, for ease of day-to-day operations. The new Tata Xenon Yodha is an ideal solution for diverse commercial usage transporting agri-produce (Fruits & Vegetable), poultry, fish, milk, a cash van, a service support vehicle at construction sites. etc.

Announcing the launch of the new Tata Xenon Yodha, Ravi Pisharody, Executive Director – Commercial Vehicles, Tata Motors, said “With the introduction of the new Tata Xenon Yodha, we at Tata Motors have a new range of smart pick-up’s, which offers customers with a winning combination of high profitability and lowest total cost of ownership. Besides bolstering our presence in the growing pick-up space, the new Xenon Yodha will also enable us to partner existing mini-truck customers, aspiring the next phase of growth, to upgrade to a reliable stylish pick-up – particularly in the post GST regime and on the back of improved road infrastructure, which will see the hub and spoke model of distribution, become more and more prominent. The new Xenon Yodha is an ideal work horse for diverse commercial usage and with this new range, we are confident of extending our lead in the light commercial vehicle category, complementing the success and popularity of the Tata Ace range of small commercial vehicles.”

Ravi Pisharody further went on to add “I am happy to have Akshay Kumar here with us, for the launch of the new Xenon Yodha – the first Tata Motors commercial vehicle, the actor is making an appearance with. Tata Motors’ association with Akshay Kumar will be supported by a high-decibel, 360 marketing campaign, starting with the Xenon Yodha. Besides products and solutions, Akshay will be actively involved in a host of innovative marketing and customer experience initiatives, to be rolled out by Tata Motors commercial vehicles division.”

Tata Xenon Yodha – Performance & Ruggedness

The new Tata Xenon Yodha has the best ground clearance of 210 mm, courtesy inclusion of a Tubular front axle, which also ensures best manoeuvrability both on and off road. Powered by a 3.0-litre engine, the Xenon Yodha is characterised by power. With an output of 53.7 kW (72 HP) in BSIII & 63.4 kW (85 HP) in BS IV, the engine delivers high torque of 223Nm in BS III & 250 Nm in BS IV. For better mileage, the smart pick-up has a reliable and rugged gear box, for a flat curve at 1600-2200 r/min. This aids in in better pick up in loaded condition, also ensuring lesser gear shifts.

One of the key highlights of the new Xenon Yodha include high gradability enabling the vehicle to negotiate any terrains in loaded conditions, supported by bigger 16 inch tyre. The durable body is supported by 4 mm chassis frame, with reinforcements and a strong rear axle with unitized double bearing. The additional strong suspension – 5-leaves at the front & 9-leaves at rear, ensures better safety in loaded conditions and at high speeds.

Tata Xenon Yodha – Comfort & Convenience

The Tata Xenon Yodha promises to offer great cabin comfort with a Power Steering and an adjustable steering column. The interior of the new smart pick-up reinforces numerous specially designed utility spaces inside cabin, which are ideal for a convenient driving style. The cabin also includes High intensity cabin lights and complete carpet flooring for better aesthetics. The Xenon Yodha has a high load body with internal length of 2550 mm and width of 1750 mm, with a double paint coat and high gauge thick material, ensuring enhanced life.

Tata Xenon Yodha – Safety & Security

The smart pick-up has been designed to meet global standards of safety. The vehicle is fitted with antiroll bars for better stability in loaded conditions at high speeds & loaded off road conditions. Other safety features like the unique 3-layered body construction, crumple zones, a collapsible steering column, retractable seatbelts and side intrusion beams, will protect passengers in the event of a side impact collision.

Tata Xenon Yodha – Looks & Style

The striking design of the new Tata Xenon Yodha makes the enhanced performance of the vehicle noticeable at first glance. A perfect blend of practicality and performance, the Tata Xenon Yodha has an imposing stance, with its aggressive and contemporary SUV-like appearance. The look is further enhanced with aggressive body coloured bumpers. The vehicle also shows strength of character with its appealing integrated international look design with clean body line.

Tata Xenon Yodha – Service & Maintenance

The service and maintenance attributes of the new Tata Xenon Yodha, guarantees peace of mind for its customers. The smart pick-up is equipped with LFL propeller shaft, which does not require greasing, resulting in lesser expenses. The service interval is increased to 20,000 km & higher oil change interval, resulting in more savings and high uptime. The trusted, rugged and reliable Driveline results in enhanced life and performance of the vehicle.

What makes the new Xenon Yodha even more appealing is Tata Motors ‘Buy Back inaugural offer’, with an assurance of 50% of the asset cost, after four years of vehicle usage in captive applications, the first ever in the pick-up space. The new vehicle is also offered with a first-in-segment customized AMC package of 3 years / 1 lakh kms (whichever is earlier) and comes with a best-in-industry assured Warranty of 3 years or 3,00,000 km (whichever is earlier), for complete peace of mind to customers.

  • Available in single cab & double cab, with a competitive price starting at Rs.6.05 lakhs (Single Cab – BSIII) & Rs 6.19 (Single Cab – BSIV)
  • Available in 4×4 and 4×2 option, with a rated payload of up to 1,250 kg, for a wide range of commercial applications
  • Best-in-class engine & drivelines, best-in-load body, with maximum loading area, with high quality paint and thickness
  • Contemporary tall SUV styled work horse, with well-appointed comfortable interiors
  • Enhanced stability with bigger 16-inch radial tyres, best suited for all loading & terrain requirements
  • First-in-segment Customized Free AMC package of 3 years/ 1 lakh km
  • Best-in-industry Warranty of 3 years or 3,00,000 km (whichever is earlier)

Tata Motors signs on Akshay Kumar as brand ambassador for its Commercial Vehicles Business

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On the one hand, Bollywood’s most bank-able star, on the other, the country’s most reliable commercial vehicles brand. While one fits into any role with absolute ease, the other masters every terrain with complete nonchalance. Driven, ambitious and versatile, they both have a lot riding on them. But they are both made of sterner stuff, and have what it takes, to bear the ‘load’ of others’ expectations.

Tata Motors, the country’s largest automotive player and among the top 10 truck and bus manufacturers globally, today announced the appointment of Bollywood film star Akshay Kumar, as the brand ambassador for its Commercial Vehicle Business Unit. Indian Cinema’s ‘original Khiladi’ will make his blockbuster entry in this new role at the launch of Tata Motors’ latest offering in Commercial Vehicles, slated in January 2017.

Tata Motors’ association with Akshay Kumar for Commercial vehicles will be supported by a high-decibel, multi-media campaign, beginning in the first week of January 2017. Besides products and solutions, Akshay will be actively involved in a host of innovative marketing and customer experience initiatives to be rolled out by Tata Motors.

Mr. Ravindra Pisharody, Executive Director, Commercial Vehicle Business Unit, Tata Motors, said, “We are delighted to announce versatile and reliable Bollywood actor Akshay Kumar as the new face of Tata Motors’ Commercial Vehicles Business Unit. Akshay embodies dynamism, popularity, machismo, performance and style. More importantly, he blends well with the core values of trust, reliability, responsibility and good leadership of Tata Motors’ Commercial Vehicles Business. Besides, today we are catering to an audience that defines the driven, ambitious, forward-moving, non-stop pulse of India and Akshay understands the pulse of this audience well. That is why, with careful selection and preparation, he goes on to entertain and enthral his fans with one performance after another. Just as Tata Motors constantly endeavours to understand the ever-changing needs of its customers and builds innovative platforms to provide customised products and solutions catering to different segments. We are confident that Akshay’s popularity will further help complement and articulate the future direction of the Tata Motors commercial vehicles brand.”

Speaking on the association, Akshay Kumar said, “The Tata brand is one that most of us have grown up with and now to be associated with them is indeed an honour. No one understands Indian trucking better than Tatas and there couldn’t have been a better and more apt brand to promote. It was fun being in the driver’s seat of one of those monster machines, during a product shoot”

The last six decades has been exciting for Tata Motors in the commercial vehicles space. Tata Motors has been the market leader in India in Commercial Vehicles with an unparalleled product range from sub 1 tonne to 49 tonne load applications. The company has been a pioneer in introducing innovative platforms like Ace, Prima and building customized solutions for all segments, including the defence business. The company has rolled out a series of initiatives to deliver best customer value, with technology being at the forefront. Today, the Tata Motors stable accounts for more than 70% of the last mile cargo-running mini-trucks in the country.

In its endeavor to make a meaningful contribution to the society, in 2013, Tata Motors conducted a successful pilot initiative ‘Hamare Bus Ki Baat Hai’ with interactive sessions designed with the objective of sensitizing school bus staff, on the safety of children during school bus travel. In 2014, this initiative was launched across the country and today Tata Motors has trained over thousands of school bus staff on school bus safety.

About Tata Motors

Tata Motors Limited is India’s largest automobile company, with consolidated revenues of INR 2,75,561 crores (USD 41.6 billion) in 2015-16. Through subsidiaries and associate companies, Tata Motors has operations in the UK, South Korea, Thailand, South Africa and Indonesia. Among them is Jaguar Land Rover, the business comprising the two iconic British brands. It also has an industrial joint venture with Fiat in India.  With over 9 million Tata vehicles plying in India, Tata Motors is the country’s market leader in commercial vehicles and among the top in passenger vehicles. Tata cars, buses and trucks are being marketed in several countries in Europe, Africa, the Middle East, South Asia, South East Asia, South America, Australia, CIS and Russia.

Via: Tata Motors