Tata Motors forays into future mobility solutions with TAMO


As reported earlier by us, Tata Motors unveiled their new sub-brand TAMO.

As a core element of its transformation journey ‘FutuReady’, Tata Motors presented today its new Passenger Vehicle strategy and introduced its new sub-brand – TAMO. It will act as an incubating center of innovation towards new technologies, business models and partnerships in order to define future mobility solutions.

TAMO as a new, separated vertical will operate in the first step on a low volume, low investment model to provide fast tracked proves of technologies and concepts. TAMO will act as an open platform to network with global startups and leading tech companies, to get access to trends, innovations and solutions, for the design of exciting future products and services. For the rapidly changing automotive environment, TAMO will transform the experience of interfacing and interacting with customers and the wider community. TAMO will provide a digital eco-system, which will be leveraged by Tata Motors to support the mainstream business in the future.


Speaking on the announcement, Guenter Butschek, MD & CEO, Tata Motors, said, “The success of our transformation journey ‘FutuReady’ is measured by our vision and depends on our ability to deliver on our comprehensive strategies for our business units. Our game plan addresses six themes – topline improvement, cost management, structural improvements, customer centricity, new mobility solutions and organizational effectiveness. To secure our future in a rapidly changing environment, the advanced mobility solutions space is of utmost importance. The introduction of TAMO will help us to co-design India’s automotive footprint by taking new technologies and mobility concepts as a new ecosystem to market.”

Tata Motors’ New Passenger Vehicle (PV) Strategy

To achieve sustainable financial performance, while delivering exciting innovations, Tata Motors is aiming to be amongst the top 3 passenger vehicles by 2019, in India. Taking an outside-in approach, Tata Motors reviewed its existing PV product portfolio and formulated a new PV strategy based on the evaluation of different customer segments and global progressions in terms of design, technology and innovation. Tata Motors foresees a strong demand growth in the hatchback and the SUV segments, according to this study.

Speaking on its well-defined PV Strategy, Mayank Pareek, President, PV Business, Tata Motors, said, “In line with our new PV strategy, our portfolio will include a mix of brand enhancing products and ones that are well aligned to the rising aspirations of the different target customer segments. Our strategy is to deliver 7-8 product variants from two platforms, for greater coverage and sizable economies of scale. Our new architectural approach supports our effort to reduce complexity, enables future technologies and ensures global relevance. We have mapped technology solutions in key areas such as powertrain systems, ADAS and enhanced connectivity to our future product portfolio and have defined the application framework. Our goal is not to just comply with the emerging regulations but be ahead of the requirement.”

Technology drivers that will lead the future

The automotive industry is facing a discontinuity in the nature of mobility, and the products & services needed to satisfy the emerging customer preferences. These emerging trends may lead to a new set of competitors thus causing disruption in the traditional operating models. To secure a future position in a rapidly changing environment, Tata Motors is actively exploring opportunities to offer products and solutions catering to the discerning needs of our customers, new approaches, technologies, business models and partnerships.

Speaking on tapping innovative mindset globally, Dr. Tim Leverton, President and Head Advanced and Product Engineering, Tata Motors, said, “With TAMO, we are starting a new era. The idea is to find new and agile ways of innovating and experimenting. Our success in this new mobility world will be contingent to our ability to network globally and to partner with new thought leaders. Our focus will be to scout for new technologies and to explore opportunities at the innovation hubs across the globe and to work with start-ups in the new spaces. Since this requires a different way of thinking, we will apply within TAMO also, new ways of working because leadership is all about time to market.”

The first product developed by TAMO will premiere at the upcoming 87th Geneva International Motor Show on March 7, 2017.

About Tata Motors

Tata Motors Limited is India’s largest automobile company, with consolidated revenues of INR 2,75,561 crores (USD 41.6 billion) in 2015-16. Through subsidiaries and associate companies, Tata Motors has operations in the UK, South Korea, Thailand, South Africa and Indonesia. Among them is Jaguar Land Rover, the business comprising the two iconic British brands. It also has an industrial joint venture with Fiat in India.  With over 9 million Tata vehicles plying in India, Tata Motors is the country’s market leader in commercial vehicles and among the top in passenger vehicles. Tata cars, buses and trucks are being marketed in several countries in Europe, Africa, the Middle East, South Asia, South East Asia, South America, Australia, CIS and Russia.

Watch the action unfold as the countdown begins on www.tamo.co.in

Tata Motors to unveil performance brand TaMo; Two-seater mid-engined sportscar will be unveiled at 2017 Geneva Motor Show

According to an exclusive report by Autcar India, Tata Motors is developing an affordable sportscar, which will be sold under an all-new ‘TaMo’ (short for Tata Motors) performance brand. Internally known as the Futuro, this two-seater, mid-engined sportscar will first be unveiled as a concept at the 2017 Geneva motor show this March.

Tata Aria Coupe concept displayed at 2001 Geneva Motor Show; Image source: Link

The Futoro will be positoned as a halo model and to give it exclusivity, Tata Motors is planning to limit sales to around 250 units. The Futuro’s styling is believed to be a modern interpretation of the erstwhile Opel Speedster (or Vauxhall VX220) and according to a company source will be ‘a stunning looking car for the money.’ Tata Motors is working hard to achieve a sticker price of around Rs 25 lakh for the production version of the Futuro which is expected to go on sale by mid-2018.

Details of the Futuro aren’t very clear but company sources say that the Tamo sportscar will be powered by a turbocharged 1.2 Revotron engine boosted to develop 180hp. Whilst the power output in absolute terms is unimpressive, a target kerb weight of under 800kg will it give the Futuro a good power-to-weigh ratio and hence decent performance.

Tata Motors posted on their Facebook official page that they are going announce something big on February 2nd and asked us to stay tuned to their page for more.
Here’s what they have posted on their FB page:tata-motos-performance-brand-tamo-futuro


Tata Motors engineers are working hard to keep weight down and will use a mixture of composite plastics and aluminium to acheive this. Cost constraints have ruled out the use of carbon-fibre or any other exotic material. The Futuro has been completely designed in-house, but, according according to sources, the chassis construction is by design legend Marcello Gandini.

This is not the first time Tata Motors has shown a sportscar concept. At the 2000 Geneva motor show, the Aria roadster concept was unveiled, followed by a coupé version in 2001. These concepts never translated into production cars and the Aria name was eventually given to the Tata MPV.

This time around, however, Tata Motors is very serious about the Futuro, which it hopes will be a key model under the Tamo brand. Tata Motors’ strategy to launch the Tamo division is part of a massive brand overhaul the company has embarked on to transform its image from a carmaker of yesteryear to one that connects with tomorrow’s car buyers.

Via : Autocar India