Daimler invests in the start-up Anagog

D490049-Daimler-invests-in-the-start-up-Anagog
Sabine Scheunert, Vice President of Digital and IT for Marketing & Sales Mercedes-Benz Cars announced the investment of Daimler AG in the start-up Anagog at the Mobile World Congress 2018.
  • Investment intensifies cooperation
  • Analysis and prediction of user behaviour with the aid of artificial intelligence
  • EQ Ready App already on the German market

Stuttgart/Tel Aviv – Daimler AG is intensifying its cooperation with the start-up Anagog Ltd. Daimler has participated in a financing round together with MizMaa Ventures, a venture capital company located in California. Based in Tel Aviv, Anagog has developed software which analyses user behavior directly in the mobile phone with the aid of the various on-handset sensors, and on the basis of artificial intelligence it predicts future movement scenarios.

Through this data analysis the mobile handset understands what the user is doing and the environment in which they are located. This means that various contextual services can be generated to improve the user experience. Anagog’s patented technology changes the rules of the game when it comes to using artificial intelligence on mobile phones and other wearables, without the aid of any backend servers.


The Mobility Status Company from ANAGOG

“We want to make the best digital services available not just to our customers, but to all mobile phone owners. We are improving every digital touchpoint in the mobility behaviour of our customers and thus increasing their independence”, says Sabine Scheunert, Vice President of Digital and IT for Marketing & Sales Mercedes-Benz Cars. “With the investment in Anagog we are a big step closer to achieving this goal. This step also fits with the strategic approach taken by Daimler AG in investing in appropriate start-ups and supporting them as they grow.”

A significant advantage of the Anagog development “JedAI SDK” (Software Development Kit) here is the high data and privacy protection which grants the users full control over their data, as no data transfer to a backend server is required.

Anagog was founded in 2010 and in 2017 it participated in the start-up programme ‘The Bridge’ supported by Mercedes-Benz. The first joint development has already been on the German market since September 2017 in the form of the EQ Ready App. This app helps motorists decide whether it makes sense for them personally to switch to an electric car or hybrid. The smartphone app can record real journeys made by the user and compare it with numerous parameters of electric and hybrid vehicles. This makes it possible to try out e-mobility in a virtual yet realistic way. The EQ Ready app also recommends which electric or hybrid car model from smart or Mercedes-Benz best matches the user’s individual needs.

Source

Porsche joins “Startup Autobahn” platform

Next step in the digital campaign: Porsche has become the latest partner of the Startup Autobahn innovation platform in Stuttgart, where newly established companies from around the world are developing ideas for the mobility of the future.

The platform focuses on developing technologies right up to project maturity. Porsche is supporting the company founders by providing an experienced team of mentors. “This gives our culture of innovation an extra boost”, says Oliver Blume, Chairman of the Executive Board at Porsche. “Digitalization, electrification and connectivity are revolutionizing the automotive industry. We see this as an opportunity, and we want to make the most of it. These top talents from the international start-up scene give us external inspiration that accelerates the progress we are making. To make this happen, we provide the start-ups with an environment in which they can reach their full potential and focus on their work. As one of the world’s leading automotive and high-tech regions, Stuttgart is an ideal place for this project”.

Under the motto “The spirit of Silicon Valley. In the hub of mobility engineering”, Porsche will collaborate will other corporate partners Daimler, Hewlett Packard Enterprise, ZF Friedrichshafen, BASF and Murata in the Startup Autobahn innovation platform. The ultimate goal is to develop Stuttgart as a technology hub. The project was launched in 2016 by the American accelerator Plug and Play, together with Daimler, the University of Stuttgart and Arena2036. Plug and Play is one of the largest tech-focused investors and venture capitals in Silicon Valley, Berlin, Spain, Singapore and Brazil. Since 2006, the accelerator has supported more than 2,000 start-ups and has a global network of around 300 corporate partners. Every year, Plug and Play organizes about 400 events around the world to bring start-ups and investors together. It also acts as an investor itself.

Rigorous selection process culminates in “Expo Day”

Applicants have to go through a rigorous selection process. After an initial pre-selection, the first major hurdle is the “Selection Day”. If an applicant submits an idea that wins over the jury, they will receive special coaching sessions from mentors and partner companies over a period of three months, including focus weeks and monthly network meetings. The start-ups are able to use the co-working space and hardware lab at Arena2036 during this time. They are also given access to Plug and Play’s global network. The name “Arena” stands for “Active Research Environment for the Next Generation of Automobiles”; in 2036, the automobile will be 150 years old. The extensive, high-tech workshop houses technology worth millions, including tools, production machinery, 3D printers, robots and software for prototype construction and small-scale series production.

The service includes contact with the spheres of business, research and politics, as well as with investors, potential customers and mentors. The development process is supported by a range of additional services, from legal and tax advice to professional help in financial planning and project management. The aim of this process is for the applicants to inspire potential investors at the final “Expo Day”. The type of start-up funding provided is based on the company’s degree of maturity. It is possible that funding may involve taking shares in the company or reaching individual agreements. Out of the 300 applicants in the first wave, 13 made it through to the final on February 9 in Stuttgart. Around 1,000 guests were also in attendance.

The Startup Autobahn Expo Day in Stuttgart :

Startup Autobahn Expo Day, Stuttgart, 2017, Porsche AG

Startup Autobahn focuses on finding and supporting “hard tech start-ups” that offer intelligent solutions at the interface between hardware and software. A start-up community from Germany and Canada presented solutions in the field of machine learning. One start-up in Tel Aviv has developed a form of glass projection technology that turns car windscreens into advertising space. The finalists also included the Cologne-based founders of Evopark. This start-up has created an app that shows drivers which car parks have spaces available, and then guides them to the space. The electronic parking ticket removes the need for paper tickets, and drivers receive a bill at the end of the month.

Turning visions into reality

Porsche holds a stake in Evopark through the new Porsche Digital GmbH, which represents the interface between Porsche and innovators worldwide. It identifies and enhances digital customer experiences, products, business areas and processes. The Porsche subsidiary tests and implements new value creation models and innovative product offerings in close cooperation with all company departments.

The Digital Lab in Berlin represents another step that Porsche has made towards digital transformation. Its purpose is to identify and test innovative information technology solutions. Several teams focus on the question of how Porsche can take innovations from the fields of big data and machine learning, micro services and cloud technologies, Industry 4.0 and the Internet of Things, and turn them into practical commercial solutions at Porsche.

Startup Autobahn is a continuation of the innovation campaign at Porsche. “It’s the fantastic ideas, the network and the partnerships that are the lifeblood of this competition”, says Oliver Blume. “We bring together forward-thinking technologies and innovative business models. The pilot projects give rise to prototypes for use in specific applications. The goal of our campaign is to develop Porsche into a leading provider of digital mobility solutions in the premium automotive segment”.

Automotive Startups: Accelerator program for startups working on future of mobility

Daimler is establishing STARTUP AUTOBAHN, the new startup ecosystem in Stuttgart. “In contrast to Silicon Valley with its software focus, with STARTUP AUTOBAHN both software and, above all, hardware-oriented projects are to be in the foreground. We are warmly welcoming international as well as local startups”, says Thomas Weber, Member of the Board of Management at Daimler AG and responsible for Group Research & Mercedes-Benz Cars Development. “Whether it’s the USA, China, India or Germany…read more

About Startup Autbahn

Startup Autobahn is the ultimate innovation platform that unites global startups with the unrivaled tech expertise of Silicon Valley and the best of German engineering. Autobahn means controlled access highway  system in Germany. Autobahns have no mandated speed limit.

About Plug and Play Tech Center

The Plug and Play Tech Center has over 20 locations in Silicon Valley, Germany, Spain, Singapore, China and Brazil, making it one of the biggest and most experienced accelerator operators. Having looked after more than 2000 startups since it was founded ten years ago, Plug and Play has grown with a technical focus and venture capitals to become the world’s largest global accelerator. Plug and Play organizes over 365 events all over the world every year in order to network startups and investors and operates also as an investor.

Link: http://plugandplaytechcenter.com

About ARENA2036

The highly technologised ARENA2036 with its area of 10,000 m2 as a research campus is a new form of cooperation in which renowned partners from science and industry research innovative subject areas related to automotive production of the future under the same roof as the startups. A unique high-tech centre is being created in the heart of the economic region of Baden-Württemberg. The name “ARENA2036” stands for “Active Research Environment for the Next Generation of Automobiles”. By the year 2036, the 150th anniversary of the car, the stated aims are to be implemented at the ARENA2036 research campus, thus paving the way for the automotive engineering of the future.

Link: http://www.arena2036.de/de

Via: The Porsche Newsroom

MAHLE sells its forging activities to Frauenthal Automotive

Stuttgart/Vienna, January 30, 2017 – The MAHLE Group is selling its forging activities—MAHLE Motorkomponenten GmbH—to the Austrian Frauenthal Group. Both parties have agreed not to disclose the volume of the transaction, which is still subject to approval by the antitrust authorities.

The agreement affects the Plettenberg (North Rhine-Westphalia) and Roßwein (Saxony) plants, with around 510 and 130 employees respectively. Their focus lies on the development and production of highly stressed steel-forged blanks for connecting rods and balancer shafts. Together, the two locations generated annual revenue of approximately EUR 125 million in 2016 and are technology leaders in their core business activities. The sale is taking place as part of a strategic portfolio decision by the MAHLE Group.

“The acquisition marks a significant step toward expanding our Automotive division to become a strategic player with attractive niche products. Through our expertise in production processes and market development, we expect further growth in sales and profits,” so Martin Sailer, member of the Frauenthal Holding AG Executive Board and in charge of the Frauenthal Automotive Division.

“We are convinced that the Frauenthal Group will fully utilize the additional potential and growth opportunities of both locations,” says Wolf-Henning Scheider, Chairman of the MAHLE Management Board and CEO.

Upon the change in ownership, the agreement concluded for safeguarding the employment of all MAHLE Group employees in Germany will also apply to the employees of Plettenberg and Roßwein. This rules out compulsory redundancies until the end of 2019.

About MAHLE

MAHLE is a leading international development partner and supplier to the automotive industry. With its products for combustion engines and their peripherals as well as solutions for electric vehicles, the group addresses all the crucial issues related to the powertrain and air conditioning technology—from engine systems and components to filtration to thermal management. MAHLE products are fitted in at least every second vehicle worldwide. MAHLE components and systems are also used off the road—in stationary applications, for mobile machinery, rail transport, as well as aerospace and marine applications.

In 2015, the group generated sales of approximately EUR 11.5 billion with around 76,000 employees and is represented in 34 countries with over 170 production locations. At 15 major development locations in Germany, Great Britain, Luxembourg, Slovenia, the USA, Brazil, Japan, China, and India, about 6,000 development engineers and technicians are working on innovative solutions for the mobility of the future.

About the Frauenthal Group

The Frauenthal Group, which is listed on the Vienna stock exchange, is a conglomerate of the two divisions, Frauenthal Automotive and Frauenthal Trade. With nine locations in Europe and China, Frauenthal Automotive is market and technology leader as well as a development partner in the European commercial vehicle and passenger car industry for metal pressed and welded components (Gnotec), air tanks, and U-bolts. In 2015, the Frauenthal Group achieved a revenue of approximately EUR 791 million and employed an average of 3,121 staff.
www.frauenthal.at

Automotive Startups: Accelerator program for startups working on future of mobility

Daimler partnered with Plug n Play Tech Center of Silicon Valley, Stuttgart University and ARENA2036 to establish Startup Autobahn at Stuttgart with aim to support both the hardware and software startups of Auto industry. What is this STARTUP AUTOBAHN? Let’s have a look at the video below ⇓

Daimler is establishing STARTUP AUTOBAHN, the new startup ecosystem in Stuttgart. “In contrast to Silicon Valley with its software focus, with STARTUP AUTOBAHN both software and, above all, hardware-oriented projects are to be in the foreground. We are warmly welcoming international as well as local startups”, says Thomas Weber, Member of the Board of Management at Daimler AG and responsible for Group Research & Mercedes-Benz Cars Development. “Whether it’s the USA, China, India or Germany – for a long time now we have been focusing the strengths of various world regions with our global research and development network. But our roots are and remain here in the strong industrial region of Baden-Württemberg. Therefore this region must retain and continue to strengthen its huge appeal for innovation and inventive spirit in future, too.” To this end further local firms and medium-sized businesses will be able to join the STARTUP AUTOBAHN project in the future.

“We are charting new territory and will continue to further our innovative culture through the additional impulses from the startup scene. The fast and uncomplicated cooperation with top talents from the startup scene will open up a further way for us to use the chances digitization offers”, says Wilfried Porth, Member of the Board of Management, Personnel Director, IT & Mercedes-Benz Vans at Daimler AG.

STARTUP AUTOBAHN – full speed ahead in Stuttgart

Stuttgart is one of the world’s leading automotive and high-tech regions and thus offers the ideal prerequisites for startups”, says Saeed Amidi, CEO of Plug and Play Tech Center. “Together with our strong partners Daimler, the University of Stuttgart and ARENA2036, startups, local companies and venture capitalists have optimum opportunities to find each other here at STARTUP AUTOBAHN.” Through the cooperation with Plug and Play, STARTUP AUTOBAHN is highly networked with the German startup community in places all over the world, such as Silicon Valley and Berlin.

Startups from all over the globe are invited to apply with immediate effect for the STARTUP AUTOBAHN accelerator scheme. Following the application phase around 25 startups will be invited to the Selection Day on 14 July 2016. The winners will be accepted onto the accelerator scheme, in which they will be prepared for the Expo-Day for three to six months within the framework of special coaching and with support from mentors. As part of the STARTUP AUTOBAHN’s accelerator scheme, the CoWorking Space and Hardware Lab will be at the startups’ disposal in the ARENA2036 research factory. At the Expo-Day the pioneers might get the chance of their life: this is where they will be pitching to investors, in order to be able to develop their ideas.

Hardware Lab for innovations without borders

The Hardware Lab in ARENA2036 is a large high-tech workshop (approx. 1500 m2), containing equipment such as tools, machines, 3D printers and software for building prototypes and small series production. In addition to this, the aim is to accelerate the development process with supporting services such as legal and tax advice, professional help with financial planning and project management. Straightforward networking with partners from business, research and politics, plus contact with investors, potential customers and mentors will also be among the services offered to the startups.

About Plug and Play Tech Center

The Plug and Play Tech Center has over 20 locations in Silicon Valley, Germany, Spain, Singapore, China and Brazil, making it one of the biggest and most experienced accelerator operators. Having looked after more than 2000 startups since it was founded ten years ago, Plug and Play has grown with a technical focus and venture capitals to become the world’s largest global accelerator. Plug and Play organizes over 365 events all over the world every year in order to network startups and investors and operates also as an investor.

About ARENA2036

The highly technologised ARENA2036 with its area of 10,000 m2 as a research campus is a new form of cooperation in which renowned partners from science and industry research innovative subject areas related to automotive production of the future under the same roof as the startups. A unique high-tech centre is being created in the heart of the economic region of Baden-Württemberg. The name “ARENA2036” stands for “Active Research Environment for the Next Generation of Automobiles”. By the year 2036, the 150th anniversary of the car, the stated aims are to be implemented at the ARENA2036 research campus, thus paving the way for the automotive engineering of the future.

Daimler at a glance

Daimler AG is one of the world’s most successful automotive companies. With its Mercedes-Benz Cars, Daimler Trucks, Mercedes-Benz Vans, Daimler Buses, and Daimler Financial Services divisions, the Group is one of the leading global suppliers of premium cars and is the world’s largest manufacturer of commercial vehicles. Daimler Financial Services offers financing, leasing, fleet management, insurance, investments and credit cards as well as innovative mobility services.

The company founders, Gottlieb Daimler and Carl Benz, made history by inventing the automobile in 1886. As a pioneer of automotive engineering, Daimler continues to shape the future of mobility today by focusing on innovative and green technologies as well as on safe and superior vehicles that captivate and inspire. Daimler consistently invests in the development of alternative drive trains – from hybrid cars to full electric vehicles with battery and fuel cell – to enable zero-emission driving for the long term. Moreover, the company is actively promoting accident-free driving and intelligent networking all the way through to driverless cars. This is just one example of how Daimler willingly accepts the challenge of meeting its responsibility towards society and the environment.

Daimler sells its vehicles and services in nearly all the countries of the world and has production facilities in Europe, North andSouth America, Asia and Africa.

In addition to Mercedes-Benz, the world’s most valuable premium automotive brand, and Mercedes-AMG and Mercedes-Maybach, Daimler’s current brand portfolio includes smart, Frieghtliner, Western Star, BharatBenz, Fuso, Setra and Thomas Built Buses, as well as the Daimler Financial services brands Mercedes-Benz Bank, Mercedes-Benz Financial, Daimler Truck Financial, moovel and car2go. The company is listed on the Frankfurt and Stuttgart stock exchanges (ticker symbol DAI). In 2014, the group had 279,972 employees and sold over 2.5 million vehicles. Revenue totalled €129.9 billion and EBIT amounted to €10.8 billion.

source : media.daimler.com