Royal Enfield January 2017 Sales Snapshot

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royal-enfeild-january-2017-sales-snapshot

Royal Enfield in India since a couple years is on a consistent rise. All the models with engine capacity upto 350cc (i.e., Bullet 350, Thunderbird 350 & Classic 350) recorded a sales growth of 25% from 44,234 units in January 2016 to 55,216 units in January 2017. And the segment’s year-to-date sales grew by 35% from 3,68,686 units to 4,96,239 units.

Sales of models with engine capacity above 350cc (i.e., Bullet 500, Classic 500 & Himalayan) grew by 28% from 3,476 units in January 2016 to 4,460 units in January 2017. Year-to-date sales of the segment grew by 33% from 38,992 units to 51,699 units.

Total domestic sales for the month of January 2017 stood at 59,676 units which is 25% higher than the 2016 January. Year-to-date total domestic sales grew by 34% from 4,07,678 units to 5,47,938 units.

This January’s exports stood at 1,543 units which is a whopping 171% over 2016 January sales(570 units). Year-to-date export sales grew by 86% from 6,513 units to 12,117 units.

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Cult Indian motorcycling brand, Royal Enfield has been around for years. The Chennai based two-wheeler maker has stayed true to its roots and has been making its iconic motorcycles for decades. In this article, we get a glimpse of what goes into making different Royal Enfield motorcycles that make them so special. First up are the Madras Stripes. Later about chestnut color and about chrome.

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