BMW Group, in partnership with EVCARD, launches ReachNow car-sharing service in China

The BMW Group, in partnership with EVCARD, a Shanghai-based electric car-sharing company under Global Car-Sharing & Rental Co. Ltd., launches its car-sharing service in Chengdu under the co-brand “ReachNow Powered By EVCARD”.

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Reachnow EVcard Global Car Sharing Rental

 (December 1 2017, Chengdu) — The BMW Group, in partnership with EVCARD, a Shanghai-based electric car-sharing company under Global Car-Sharing & Rental Co. Ltd., launches its car-sharing service in Chengdu under the co-brand “ReachNow Powered By EVCARD”. The mobility service based in the capital city of Southwest China’s Sichuan province will offer station-based premium electric car-sharing. The debut of ReachNow in Asia marks the BMW Group’s first mobility service offering in the Chinese market, aiming to provide new and innovative individual mobility solutions to Chinese customers at the price of 2 RMB per minute with 100 units of pure electric BMW i3 to be in operation.

Dr. Bernhard Blättel, Vice President Mobility and Energy Services at BMW Group, says: “The launch of ReachNow in China contributes to the BMW Group’s vision of future mobility. As China and Chinese customers are playing a crucial role in the transformation of mobility, together with our local partners, we aim to bring our worldwide experience in mobility services to this market. We strive to meet the ever-increasing Chinese customer demands for convenient and sustainable mobility with our premium cars and services. ReachNow Powered By EVCARD is a perfect combination of electro mobility and car-sharing that will also contribute to the sustainable and low-carbon lifestyle in urban areas of China. The official launch of the program in Chengdu represents a new milestone within the BMW Group’s Mobility Services Strategy.”

ReachNow Powered By EVCARD will offer customers in Chengdu a high-end, intelligent and flexible on-demand mobility experience. The combination of EVCARD’s APP with BMW Group’s advanced car-sharing technology will offer users to effortlessly complete the whole process of car-usage without a key, including car reservation, pick up, drop off, start and stop the engine, payment etc. A customer service hotline will be available 24 hours to support users in case of any questions.

By 2018, 25 stations will be available in Chengdu, which will be located around high-end areas such as premium residential and commercial areas, office buildings hosting large companies, government compounds and five-star hotels. Users will need to pick up and drop off the cars within the stations. The fleet of fully electric BMW i3, as the world’s most successful electric vehicle in the premium compact segment since its market launch four years ago, will not only ensure green mobility but also driving pleasure to all ReachNow customers.

As a global leader in innovative mobility, BMW has gained rich experience in the operation of mobility service in Europe as well as in the US. In 2011, the BMW Group launched its first car-sharing service in Europe in partnership with the car rental company SIXT under the brand of DriveNow. The service is now active in 13 European cities with more than one million registered users and over 6,500 BMW and MINI vehicles in operation. Based on this successful model, the BMW Group launched in April 2016 an enhanced car-sharing service in the United States under the ReachNow brand, providing users with various individual mobility services such as car sharing, driver service, long term car rental including delivery of car, etc.

EVCARD is one of the largest electric car-sharing service providers in China. Combining its local perspective and expertise in electric car-sharing with BMW’s global experience, the BMW Group will be able to better fulfill Chinese customer’s diverse and individual mobility needs.

The BMW Group

With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial and mobility services. As a global company, the BMW Group operates 31 production and assembly facilities in 14 countries and has a global sales network in more than 140 countries.

In 2016, the BMW Group sold approximately 2.367 million cars and 145,000 motorcycles worldwide. The profit before tax was approximately €9.67 billion on revenues amounting to €94.16 billion. As of 31 December 2016, the BMW Group had a workforce of 124,729 employees.

The success of the BMW Group has always been based on long-term thinking and responsible action. The company has therefore established ecological and social sustainability throughout the value chain, comprehensive product responsibility and a clear commitment to conserving resources as an integral part of its strategy.

Via BMW Press Release

BOOK : A luxury vehicle subscription service by Cadillac

Within three months of taking the corner office at Cadillac, Johann de Nysschen announced plans to move the brand’s longtime headquarters from Detroit to New York.

Why did he do it? De Nysshen had been hired to reinvent General Motors’ struggling luxury brand, and to achieve that goal, he wanted to put Cadillac smack in the middle of the city that he called “the epicenter of sophisticated living”.

Put another way, de Nysschen wanted to make Cadillac elite, so he took it to where the elites live.

Yesterday, de Nysschen announced a new program that could boost Cadillac’s profile even further. It’s called BOOK. (It’s so upscale, it’s all uppercase.)

Changing needs

These are exciting times in the auto industry. Car companies around the globe are working night and day to replace gasoline engines with battery packs and to develop software that can handle driving duties.

But many in the field are predicting a bigger shift–one that could ruin conventional automakers and put upstart start-ups on top. That shift is away from individual car ownership and toward car-sharing and ride-sharing.

Smart automakers are already trying to gain a foothold in those areas. For example, Toyota has invested in ride-sharing behemoth Uber, while General Motors has done the same with Lyft. GM has also created its own car-sharing service called Maven, which allows users to borrow vehicles from a GM-owned fleet for errands and other short trips.

That’s where BOOK comes in.

What is BOOK?

At heart, BOOK is a car-sharing service, but it’s far tonier than Maven, RelayRides, or their competitors. With BOOK, users are given a Cadillac to use as they please, for as long as they please.

Users can pick from a range of vehicles to suit their needs: a sleek sedan for a weekend roadtrip, a spacious SUV for a jaunt to an antique mall, and so on. The service will launch with a fleet that includes Platinum-trim Cadillacs like the XT5, CT6, Escalade, and V Series.

BOOK users request those vehicles via a mobile app. And since this is Cadillac we’re talking about, the cars arrive in style. According to the automaker, “The vehicles will be delivered via white-glove concierge to members’ requested locations and exchanged at their leisure or as their needs change.”

Of course, this kind of service ain’t cheap. Using BOOK runs a tidy $1,500 per month, which covers unlimited use of the car, as well as registration, taxes, insurance premiums, and maintenance. However, you’ll still have to fill up the tank, and you’ll need to find a place to park the vehicle. If you’re in an urban area–as many BOOK users are likely to be–parking could easily add $500 or more per month. That’s especially true in New York City, where BOOK will first launch.

Will BOOK help put Cadillac on equal footing with leading luxury brands like BMW and Mercedes-Benz? Will it lay the foundation for a solid future, giving Cadillac a leg-up in the evolving sphere called “mobility”?

We have no idea, but if you’re ready to sign up, check out the promo video above, then take a spin over to BOOKByCadillac.com.

The article is originally written by Richard Read in The Car Connection

5 Reasons to Use uberPOOL — Uber Global

For most people, riding with Uber is all about getting from Point A to Point B. But the transportation experience can offer much more than that. When you select uberPOOL at the bottom of your app screen, you can share your ride with others who are heading the same direction—and get so much more than…

via 5 Reasons to Use uberPOOL — Uber Global

Uber sells it’s Chinese arm to the rival Didi Chuxing

After an intense battle for market share Uber China gave-in to the rival company Didi Chuxing

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Image source : chinabusinessnews

In a deal expected to be formally announced tomorrow, Uber will sell its Chinese arm Uber China to local rival Didi Chuxing.

In a blog post obtained by Bloomberg, Uber CEO Travis Kalanick posited the deal as a merger that strengthens both parties.

After Uber, Didi Chuxing is the biggest name in ride-sharing and together with Uber China is expected to be valued at $35 billion. Uber, which will control around 20 percent of the merged companies and even see Kalanick join the board of Didi Chuxing, is valued at $68 billion.

Uber China and Didi Chuxing had been subsidizing rides to help gain market share. The bill for Uber reportedly reached $2 billion. The straw that broke the camel’s back, however, is likely the Chinese government’s decision last month to ban companies from subsidizing rides.

Didi Chuxing is backed by fellow Chinese tech giants Alibaba and Tencent, both of which have expanded recently into the automotive industry. Didi Chuxing has also received a $1 billion investment from Apple. It currently handles more than 11 million rides a day and serves about 300 million customers spread across 400 cities.

via: Bloomberg