Tata Motors launches AMT (automated manual transmission) equipped buses

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  • Launches AMT (Automated Manual Transmission) technology in fully built Tata Motors buses, ranging from 9-12 meters and a seating capacity of 23 to 54 passengers, at a starting price of Rs. 21 lakhs (ex-showroom New-Delhi)
  • AMT power available in – Manual, Automatic, in Economy and Power Modes
  • Comes with features – Crawler Mode, Hill Hold and Kick down

Taking a step further in developing comfortable mass transportation solutions, Tata Motors today launched AMT technology (Automated Manual Transmission) in its Starbus and Ultra brand of buses, ranging from 12 m and 9m, priced at Rs. 21 lakhs (ex-showroom New Delhi) Developed especially for city applications with heavy traffic, Tata Motors BS 4 compliant AMT buses and are available in multiple variants, for diverse applications.
The Tata AMT buses come with Manual and Automatic with Economy and Power modes. In power mode, the Automatic Gear Detection (AGD) emphasizes sufficient engine torque capability, to maintain agility and drivability even in case of demanding duty cycles, while the economy mode ensures optimal fuel consumption.
The AMT technology of the bus coupled with a powerful new generation engine, automatically engages the vehicle’s clutch and shifts the gear. It also considers the driver’s operation, engine torque, vehicle load and road inclination, resulting in optimized gear shifting and hassle -free driving experience.
Speaking at the occasion, Mr. Ravi Pisharody, Executive Director – Commercial Vehicles, Tata Motors said, “Tata Motors has always led the transformation in the Indian Commercial Vehicle Industry with the introduction of innovative new products and services and the launch of our range of AMT buses is yet another example of how best we understand our customers. Having developed the AMT technology for our buses with WABCO, we will continue to work with partners like them to develop and introduce products with best-in-class value proposition, delivering world-class solutions for the Indian customer.”
Dr. Ajit Kumar Jindal, Head Engineering, Commercial Vehicles, Tata Motors said, “At Tata Motors, we constantly engage with our stakeholders to develop and integrate new and future-ready technologies for our broad spectrum of commercial vehicles, that enhances connectivity, safety and fuel economy. With rapid urbanization and environmental concerns, there is an increasing focus towards efficient public transportation. As the cities get congested, especially during peak hours, the average speed of the vehicle is drastically reduced with frequent start stop, causing delays, discomfort for passengers and drivers and more so cuts down on the fuel economy of the vehicle. The new AMT buses from Tata Motors will address these issues, also bringing down the TCO.”
Tata Motors is one of the country’s largest bus manufacturers, with the most complete range of transit vehicles that meets every need, arising from day-to-day travel. It has continued to be a leader in this segment not just by setting technological benchmarks, but by also adapting innovations effectively to suit Indian travel conditions.

•Releases driver from gearshift and clutch operations
•Increases driver comfort
•Optimized and automatically operated gearshifts
•Comes with Hill Start Aid function to provide to allow smooth take off without rollback
•Also comes equipped with Crawler mode

With a whole range of coach designs, e.g. microbus, intercity and touring coaches, luxurious inter-city travel options, to safe transport choices for school going children, Tata Motors is best suited to cater to customers’ needs with an entire gamut of day-to-day mass passenger transport solutions. The company continues to be a leader in this segment not just by setting technological benchmarks, but also by adapting innovations effectively to suit Indian travel conditions. The company continues to actively participate in the development and implementation of solutions for mass passenger transport in the key markets across the world.

About Tata Motors:
Tata Motors Limited is India’s largest automobile company, with consolidated revenues of INR 2,75,561 crores (USD 41.6 billion) in 2015-16. Through subsidiaries and associate companies, Tata Motors has operations in the UK, South Korea, Thailand, South Africa and Indonesia. Among them is Jaguar Land Rover, the business comprising the two iconic British brands. It also has an industrial joint venture with Fiat in India.  With over 9 million Tata vehicles plying in India, Tata Motors is the country’s market leader in commercial vehicles and among the top in passenger vehicles. Tata cars, buses and trucks are being marketed in several countries in Europe, Africa, the Middle East, South Asia, South East Asia, South America, Australia, CIS and Russia.
Press Release

Tata Motors reshuffles senior management for a leaner structure; Reduces number of management layers to 5 from 14

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Tata Motors CEO MD Guenter Butschek

Mumbai: Tata Motors Ltd is reshuffling the roles of its top executives as part of a restructuring exercise it initiated a few months ago to make the firm more efficient, said three people aware of the developments. All of them declined to be identified.

Details of the new roles and responsibilities were shared by Guenter Butschek, managing director and chief executive, with employees in an office circular on 25 January, said the people cited above. In the first phase, the programme is aimed at reducing the number of management layers to improve speed of decision-making.

The former chief executive at plane-maker Airbus Group SA, who completes a year at the Tata group flagship on 15 February, has been tasked with turning around the fortunes of a company that has seen domestic passenger car sales and market share roughly halve in the past two years, with profit boosted mainly by its UK unit, Jaguar Land Rover Automotive Plc. In his first interaction with reporters on  18  March,  Butschek  had emphasized on the need to make Tata Motors agile and “future ready”.

The new structure, which allocates roles based on product lines, will be effective from 1 April, and reduces the layers to five from the current 14, said the first of the three people, cited above.

Girish Wagh, who heads the project planning and programme management in the passenger vehicle (PV) business unit, will head the medium and heavy commercial vehicle (CV) business of the firm. Ramki Ramakrishnan, who is vice-president for the CV business, will become head of customer care and after-sales services for CVs. Anil Sinha, head of manufacturing operations for passenger cars, will head the quality function of the company’s CV business, he said.

Under the new structure, the top two levels (L1 and L2) of managers will be responsible for execution of strategies formulated by an executive committee, comprising the managing director, function and business heads. Tata Motors has picked close to 120 high performers for the L1 and L2 positions, said the third person.

Executive committee members Mayank Pareek (president, passenger vehicle business unit) and Ravi Pisharody (executive director of commercial vehicles at the firm) will become sole custodians for the PV and CV businesses, respectively, and will be responsible for the execution of strategies. Executives under both the PV and CV business, who are heading sales, marketing, product planning, product development, customer care and after-sales, will report to them. In addition, Pareek and Pisharody will also appoint operational heads, one each for the two businesses.

Wagh, who will become an L1 category employee on 1 April, will report to Pisharody.

“The idea is to have a more focused job evaluation approach rather than being hierarchical—it reduces time-to-marketing, and does away with bureaucracy,” said the third person cited above. “They will now go through an astronaut-type, on-board training session and then decide L3 and L4 below them, he added. The maker of the Tiago and Nano cars is also likely to announce the bifurcation of roles within the passenger vehicle units based on product lines, said the third person.

A Tata Motors spokesperson declined to comment on specific roles as it’s an “internal exercise and in progress”. He, however, confirmed the firm has finalized and recently announced the new management levels for L1 and L2.

This, he said, was done after conducting intense and extensive workshops for the past couple of months and the decisions were made based on a review of each individual considered for the placement of a particular role.

The new structure aims to further strengthen Tata Motors’ position in the CV business, particularly the medium and commercial heavy vehicle (MHCV) segment, where it enjoys a leadership position and has been the company’s cash cow, said the first person cited above.

But the company has ceded some ground to rivals in recent times. In the first nine months of this fiscal, Tata Motors’s market share in the MHCV segment dropped to 52.47% from 55.42% a year ago, according to lobby group Society of Indian Automobile Manufacturers.

The Tata Motors’ spokesperson said the new structure will lead to synergies through optimal utilization of resources. “Through this exercise, TML (Tata Motors) is aiming to become a lean, agile organization, by empowering its business units with clear accountability, strengthening functional leadership and oversight, ensuring faster and effective decision making, and improving customer focus,” he added.

The structure seems an initiative of Butschek, drawing from his experience at Airbus, said an analyst at a domestic brokerage who declined to be identified. “It also signals the start of a leaner top leadership set up.”

Note: This story has been modified from its original version to clarify on responsibilties of Tata Motors’s executive committee members Mayank Pareek and Ravi Pisharody.

Source: Livemint

First product launch of 2017: Tata Xenon Yodha

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Akshay Kumar, Tata Motors newly appointed brand ambassador posing with Xenon Yodha

Tata Motors today launched its first product of the year, the new Tata Xenon Yodha, in the presence of its newly appointed brand ambassador, Akshay Kumar. Setting new benchmarks in the pick-up segment, the new Tata Xenon Yodha is suitable for a wide range of commercial applications – a rugged, comfortable, safe and stylish work horse, characterised by everyday practicality, high levels of performance and lowest operating cost.

The Tata Xenon Yodha comes with impressive features that gives it a competitive edge among other pick-ups. The smart pick-up is available in multiple variants – 4×2 & 4×4 and in single & double cab options. Powered by a common rail diesel engine, the new Tata Xenon Yodha delivers high power and torque, for varied business requirements, for ease of day-to-day operations. The new Tata Xenon Yodha is an ideal solution for diverse commercial usage transporting agri-produce (Fruits & Vegetable), poultry, fish, milk, a cash van, a service support vehicle at construction sites. etc.

Announcing the launch of the new Tata Xenon Yodha, Ravi Pisharody, Executive Director – Commercial Vehicles, Tata Motors, said “With the introduction of the new Tata Xenon Yodha, we at Tata Motors have a new range of smart pick-up’s, which offers customers with a winning combination of high profitability and lowest total cost of ownership. Besides bolstering our presence in the growing pick-up space, the new Xenon Yodha will also enable us to partner existing mini-truck customers, aspiring the next phase of growth, to upgrade to a reliable stylish pick-up – particularly in the post GST regime and on the back of improved road infrastructure, which will see the hub and spoke model of distribution, become more and more prominent. The new Xenon Yodha is an ideal work horse for diverse commercial usage and with this new range, we are confident of extending our lead in the light commercial vehicle category, complementing the success and popularity of the Tata Ace range of small commercial vehicles.”

Ravi Pisharody further went on to add “I am happy to have Akshay Kumar here with us, for the launch of the new Xenon Yodha – the first Tata Motors commercial vehicle, the actor is making an appearance with. Tata Motors’ association with Akshay Kumar will be supported by a high-decibel, 360 marketing campaign, starting with the Xenon Yodha. Besides products and solutions, Akshay will be actively involved in a host of innovative marketing and customer experience initiatives, to be rolled out by Tata Motors commercial vehicles division.”

Tata Xenon Yodha – Performance & Ruggedness

The new Tata Xenon Yodha has the best ground clearance of 210 mm, courtesy inclusion of a Tubular front axle, which also ensures best manoeuvrability both on and off road. Powered by a 3.0-litre engine, the Xenon Yodha is characterised by power. With an output of 53.7 kW (72 HP) in BSIII & 63.4 kW (85 HP) in BS IV, the engine delivers high torque of 223Nm in BS III & 250 Nm in BS IV. For better mileage, the smart pick-up has a reliable and rugged gear box, for a flat curve at 1600-2200 r/min. This aids in in better pick up in loaded condition, also ensuring lesser gear shifts.

One of the key highlights of the new Xenon Yodha include high gradability enabling the vehicle to negotiate any terrains in loaded conditions, supported by bigger 16 inch tyre. The durable body is supported by 4 mm chassis frame, with reinforcements and a strong rear axle with unitized double bearing. The additional strong suspension – 5-leaves at the front & 9-leaves at rear, ensures better safety in loaded conditions and at high speeds.

Tata Xenon Yodha – Comfort & Convenience

The Tata Xenon Yodha promises to offer great cabin comfort with a Power Steering and an adjustable steering column. The interior of the new smart pick-up reinforces numerous specially designed utility spaces inside cabin, which are ideal for a convenient driving style. The cabin also includes High intensity cabin lights and complete carpet flooring for better aesthetics. The Xenon Yodha has a high load body with internal length of 2550 mm and width of 1750 mm, with a double paint coat and high gauge thick material, ensuring enhanced life.

Tata Xenon Yodha – Safety & Security

The smart pick-up has been designed to meet global standards of safety. The vehicle is fitted with antiroll bars for better stability in loaded conditions at high speeds & loaded off road conditions. Other safety features like the unique 3-layered body construction, crumple zones, a collapsible steering column, retractable seatbelts and side intrusion beams, will protect passengers in the event of a side impact collision.

Tata Xenon Yodha – Looks & Style

The striking design of the new Tata Xenon Yodha makes the enhanced performance of the vehicle noticeable at first glance. A perfect blend of practicality and performance, the Tata Xenon Yodha has an imposing stance, with its aggressive and contemporary SUV-like appearance. The look is further enhanced with aggressive body coloured bumpers. The vehicle also shows strength of character with its appealing integrated international look design with clean body line.

Tata Xenon Yodha – Service & Maintenance

The service and maintenance attributes of the new Tata Xenon Yodha, guarantees peace of mind for its customers. The smart pick-up is equipped with LFL propeller shaft, which does not require greasing, resulting in lesser expenses. The service interval is increased to 20,000 km & higher oil change interval, resulting in more savings and high uptime. The trusted, rugged and reliable Driveline results in enhanced life and performance of the vehicle.

What makes the new Xenon Yodha even more appealing is Tata Motors ‘Buy Back inaugural offer’, with an assurance of 50% of the asset cost, after four years of vehicle usage in captive applications, the first ever in the pick-up space. The new vehicle is also offered with a first-in-segment customized AMC package of 3 years / 1 lakh kms (whichever is earlier) and comes with a best-in-industry assured Warranty of 3 years or 3,00,000 km (whichever is earlier), for complete peace of mind to customers.

  • Available in single cab & double cab, with a competitive price starting at Rs.6.05 lakhs (Single Cab – BSIII) & Rs 6.19 (Single Cab – BSIV)
  • Available in 4×4 and 4×2 option, with a rated payload of up to 1,250 kg, for a wide range of commercial applications
  • Best-in-class engine & drivelines, best-in-load body, with maximum loading area, with high quality paint and thickness
  • Contemporary tall SUV styled work horse, with well-appointed comfortable interiors
  • Enhanced stability with bigger 16-inch radial tyres, best suited for all loading & terrain requirements
  • First-in-segment Customized Free AMC package of 3 years/ 1 lakh km
  • Best-in-industry Warranty of 3 years or 3,00,000 km (whichever is earlier)