Porsche joins “Startup Autobahn” platform

Next step in the digital campaign: Porsche has become the latest partner of the Startup Autobahn innovation platform in Stuttgart, where newly established companies from around the world are developing ideas for the mobility of the future.

The platform focuses on developing technologies right up to project maturity. Porsche is supporting the company founders by providing an experienced team of mentors. “This gives our culture of innovation an extra boost”, says Oliver Blume, Chairman of the Executive Board at Porsche. “Digitalization, electrification and connectivity are revolutionizing the automotive industry. We see this as an opportunity, and we want to make the most of it. These top talents from the international start-up scene give us external inspiration that accelerates the progress we are making. To make this happen, we provide the start-ups with an environment in which they can reach their full potential and focus on their work. As one of the world’s leading automotive and high-tech regions, Stuttgart is an ideal place for this project”.

Under the motto “The spirit of Silicon Valley. In the hub of mobility engineering”, Porsche will collaborate will other corporate partners Daimler, Hewlett Packard Enterprise, ZF Friedrichshafen, BASF and Murata in the Startup Autobahn innovation platform. The ultimate goal is to develop Stuttgart as a technology hub. The project was launched in 2016 by the American accelerator Plug and Play, together with Daimler, the University of Stuttgart and Arena2036. Plug and Play is one of the largest tech-focused investors and venture capitals in Silicon Valley, Berlin, Spain, Singapore and Brazil. Since 2006, the accelerator has supported more than 2,000 start-ups and has a global network of around 300 corporate partners. Every year, Plug and Play organizes about 400 events around the world to bring start-ups and investors together. It also acts as an investor itself.

Rigorous selection process culminates in “Expo Day”

Applicants have to go through a rigorous selection process. After an initial pre-selection, the first major hurdle is the “Selection Day”. If an applicant submits an idea that wins over the jury, they will receive special coaching sessions from mentors and partner companies over a period of three months, including focus weeks and monthly network meetings. The start-ups are able to use the co-working space and hardware lab at Arena2036 during this time. They are also given access to Plug and Play’s global network. The name “Arena” stands for “Active Research Environment for the Next Generation of Automobiles”; in 2036, the automobile will be 150 years old. The extensive, high-tech workshop houses technology worth millions, including tools, production machinery, 3D printers, robots and software for prototype construction and small-scale series production.

The service includes contact with the spheres of business, research and politics, as well as with investors, potential customers and mentors. The development process is supported by a range of additional services, from legal and tax advice to professional help in financial planning and project management. The aim of this process is for the applicants to inspire potential investors at the final “Expo Day”. The type of start-up funding provided is based on the company’s degree of maturity. It is possible that funding may involve taking shares in the company or reaching individual agreements. Out of the 300 applicants in the first wave, 13 made it through to the final on February 9 in Stuttgart. Around 1,000 guests were also in attendance.

The Startup Autobahn Expo Day in Stuttgart :

Startup Autobahn Expo Day, Stuttgart, 2017, Porsche AG

Startup Autobahn focuses on finding and supporting “hard tech start-ups” that offer intelligent solutions at the interface between hardware and software. A start-up community from Germany and Canada presented solutions in the field of machine learning. One start-up in Tel Aviv has developed a form of glass projection technology that turns car windscreens into advertising space. The finalists also included the Cologne-based founders of Evopark. This start-up has created an app that shows drivers which car parks have spaces available, and then guides them to the space. The electronic parking ticket removes the need for paper tickets, and drivers receive a bill at the end of the month.

Turning visions into reality

Porsche holds a stake in Evopark through the new Porsche Digital GmbH, which represents the interface between Porsche and innovators worldwide. It identifies and enhances digital customer experiences, products, business areas and processes. The Porsche subsidiary tests and implements new value creation models and innovative product offerings in close cooperation with all company departments.

The Digital Lab in Berlin represents another step that Porsche has made towards digital transformation. Its purpose is to identify and test innovative information technology solutions. Several teams focus on the question of how Porsche can take innovations from the fields of big data and machine learning, micro services and cloud technologies, Industry 4.0 and the Internet of Things, and turn them into practical commercial solutions at Porsche.

Startup Autobahn is a continuation of the innovation campaign at Porsche. “It’s the fantastic ideas, the network and the partnerships that are the lifeblood of this competition”, says Oliver Blume. “We bring together forward-thinking technologies and innovative business models. The pilot projects give rise to prototypes for use in specific applications. The goal of our campaign is to develop Porsche into a leading provider of digital mobility solutions in the premium automotive segment”.

Automotive Startups: Accelerator program for startups working on future of mobility

Daimler is establishing STARTUP AUTOBAHN, the new startup ecosystem in Stuttgart. “In contrast to Silicon Valley with its software focus, with STARTUP AUTOBAHN both software and, above all, hardware-oriented projects are to be in the foreground. We are warmly welcoming international as well as local startups”, says Thomas Weber, Member of the Board of Management at Daimler AG and responsible for Group Research & Mercedes-Benz Cars Development. “Whether it’s the USA, China, India or Germany…read more

About Startup Autbahn

Startup Autobahn is the ultimate innovation platform that unites global startups with the unrivaled tech expertise of Silicon Valley and the best of German engineering. Autobahn means controlled access highway  system in Germany. Autobahns have no mandated speed limit.

About Plug and Play Tech Center

The Plug and Play Tech Center has over 20 locations in Silicon Valley, Germany, Spain, Singapore, China and Brazil, making it one of the biggest and most experienced accelerator operators. Having looked after more than 2000 startups since it was founded ten years ago, Plug and Play has grown with a technical focus and venture capitals to become the world’s largest global accelerator. Plug and Play organizes over 365 events all over the world every year in order to network startups and investors and operates also as an investor.

Link: http://plugandplaytechcenter.com

About ARENA2036

The highly technologised ARENA2036 with its area of 10,000 m2 as a research campus is a new form of cooperation in which renowned partners from science and industry research innovative subject areas related to automotive production of the future under the same roof as the startups. A unique high-tech centre is being created in the heart of the economic region of Baden-Württemberg. The name “ARENA2036” stands for “Active Research Environment for the Next Generation of Automobiles”. By the year 2036, the 150th anniversary of the car, the stated aims are to be implemented at the ARENA2036 research campus, thus paving the way for the automotive engineering of the future.

Link: http://www.arena2036.de/de

Via: The Porsche Newsroom

Porsche Cars North America Statement Regarding Settlement Agreements

Press-release/Statement by Porsche Cars North America Inc:


Porsche is gratified that the VW Group companies in the U.S. have reached proposed agreements to resolve outstanding civil claims regarding vehicles with 3.0L V6 diesel engines, including all Porsche Cayenne Diesel models. Details of the agreements are in the materials that Volkswagen Group of America released.

Regarding the Cayenne Diesel in particular, we will:

  • Recall and repair, free of charge to the customer, all Cayenne Diesel vehicles to bring them into compliance with the emissions standards to which they were certified, if an appropriate Emissions Compliant Repair is approved by U.S. regulators; and
  • Provide restitution payments to all eligible owners and lessees of Cayenne Diesel vehicles.

We will begin implementing the 3.0L V6 diesel settlement program as soon as the Court grants final approval to the settlement agreements. At the earliest, approval will occur in May 2017.

Porsche owners and lessees do not need to take any action at this time. Individual class members will receive extensive notification of their rights and the terms being offered to them (including the option to “opt out” of the settlement agreement), if the Court grants preliminary approval of the proposed class settlement. The preliminary approval hearing is scheduled to take place on February 14, 2017. More information about the proposed 3.0L V6 diesel settlement program can be found at www.vwcourtsettlement.com.

Combined with the proposed agreements announced in December 2016 with the U.S. Department of Justice (DOJ), the Environmental Protection Agency (EPA), and the California Air Resources Board (CARB), the principal issues associated with the Cayenne Diesel will be behind us. Of course, all these agreements remain subject to the approval of Judge Charles R. Breyer of the United States District Court for the Northern District of California, who presides over federal Multi-District Litigation (MDL) proceedings related to the diesel matter.

Porsche looks forward to continuing its cooperation with every relevant authority to recertify and retrofit all Cayenne Diesel models during the coming months.


About Porsche Cars North America Inc. | One Porsche Drive, Atlanta, GA 30354 USA
Established in 1984, Porsche Cars North America, Inc. (PCNA) is the exclusive U.S. importer of Porsche 911, 718 Boxster and 718 Cayman sports cars, Macan and Cayenne SUVs, and Panamera sports sedans. Headquartered in Atlanta, Georgia since 1998, PCNA is also home to the first Porsche Experience Center in North America featuring a module-based 1.6 mile driver development track, business center and fine dining restaurant, 356. The company operates a second Porsche Experience Center in Los Angeles. This 53-acre complex features a driver development track with eight educational modules totaling 4.1 miles, a business center, and Restaurant 917. PCNA employs approximately 300 people who provide parts, service, marketing, and training for 188 dealers. They, in turn, work to provide Porsche customers with a best-in-class experience that is in keeping with the brand’s 65-plus year history and leadership in the advancement of vehicle performance, safety and efficiency. PCNA is a wholly-owned subsidiary of Porsche AG, which is headquartered in Stuttgart, Germany.

At the core of this success is Porsche’s proud racing heritage that boasts some 30,000-plus motorsport wins to date.

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Via www.press.porsche.com

Porsche sets new sales record; Macan stood as best-selling Porsche

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In 2016, Porsche AG far exceeded its 2015 record. The Stuttgart-based sportscar manufacturer delivered a total of 237,778 vehicles around the world, some 6 per cent more than the previous record.

The key drivers of growth were Europe, the USA and China. The Macan and the new 718 Boxster had a particularly positive effect on the result. The excellent response to the new Panamera provides an additional boost.

“Our strong product range has enabled us to once again exceed the high levels from the previous year”, says Oliver Blume, Chairman of the Executive Board of Porsche AG. “Porsche is synonymous with emotion and quality. The positive trend in the global markets confirms how enthusiastic our customers are.” However, he adds that exclusivity is more important to Porsche than sales targets. Detlev von Platen, Member of the Executive Board responsible for Sales and Marketing, gives further reasons for this clear growth: “the strength of the brand and the exceptionally motivated dealership network, which we have continued to expand”.

The legend of the Porsche 911 continues

There were 12,848 deliveries of the 718 Boxster, exceeding last year’s result by 9 per cent. Meanwhile, the legend of the Porsche 911 continues: With a total of 32,409 models delivered, sales of the 911 once again grew by 2 per cent, helping it to maintain its special position in the market for exclusive sportscars. The Macan reinforced its position as the best-selling Porsche with 95,642 vehicles delivered, representing an increase of 19 per cent.

In the sales regions, Europe surpassed last year’s excellent result by 5 per cent, delivering 78,975 vehicles. Germany remained stable at 29,247 vehicles delivered (+1 per cent). Porsche has also continued its success story in the USA, where last year the company delivered 54,280 models, some 5 per cent more than in 2015. After the great success of the Porsche Experience Center in Atlanta, Porsche reinforced its presence in the key American market by opening a second site in Los Angeles in November 2016. China is once again the strongest individual market, with a total of 65,246 vehicles delivered – an increase of 12 per cent. Porsche is responding to the good level of demand by further expanding its dealerships and it plans to open the Porsche Experience Center in Shanghai in 2017.

The coming weeks will see the launch of the completely redeveloped second generation of the Panamera in the USA and China. The shooting-brake version – the Panamera Sport Turismo – will celebrate its world premiere in March at the Geneva Motor Show.

Via Porsche Newsroom