“Best Global Brands 2018” – the star shines: Mercedes-Benz is the world’s most valuable premium automobile brand

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Stuttgart. Mercedes-Benz was able to further increase its brand value and is once again the world’s most valuable premium car brand. In the current “Best Global Brands 2018” ranking by the renowned U.S. brand consulting company Interbrand, Mercedes-Benz again climbed places in the top ten most valuable global brands and now is ranked on 8th place. Mercedes-Benz is still the only European brand in the top ten. Compared with 2017, the value of the brand grew by two percent to 48.6 billion dollars. Mercedes-Benz has continually increased its value since 2009.

“It is great news that the value of the Mercedes-Benz brand has further increased”, says Britta Seeger, member of the Board of Management of Daimler AG responsible for Mercedes-Benz Cars Marketing & Sales. “Once again we are the world’s most valuable premium automobile brand and are thus holding our ground in a field surrounded by big technology and consumer brands. We are delighted that people reward our new products such as the fully-electric EQC, our bold marketing campaigns such as the Grow Up campaign and new dialogue formats such as the ‘me Convention’.”

The strengths of the Mercedes-Benz brand lie in its long tradition, great innovative strength, the will to constantly reinvent itself and the abiding principle of its founding fathers only to be satisfied with the best. From the invention of the automobile to the largest manufacturer of luxury vehicles and a provider of comprehensive mobility services – Mercedes-Benz always looks for the best answers to the mobility needs of people.

Global study on brand valuation This year marks the 19th time that the annual “Best Global Brands” study has been published by Interbrand. The study is considered by leading CEOs worldwide to represent the competitive benchmark for the value of international brands. The study is designed to identify the world’s 100 most valuable brands. Interbrand’s brand valuation considers the three aspects “financial performance of the brand’s products or services”, “role of the brand in the purchase decision-making process” and “strength of the brand in relation to safeguarding the company’s future revenue”. This method is the first one to be successfully certified according to ISO 10668:2010 – an international standard that defines the basic requirements on procedures and methods for determining the monetary value of a brand.

Mercedes-Benz also occupies first place among worldwide premium automobile manufacturers in the current “Global 500 2018” ranking by the US brand valuation company Brand Finance. 500 brands were examined in the course of this study. Mercedes-Benz is in 15th place (20th place in 2017) as the most valuable European brand, with a brand value of 43.9 billion dollars (a 24 percent increase over 2017). The jury expressly recognized the modernization of the brand, and the marketing and social media activities to reach new, younger target groups.

The complete Best Global Brands ranking can be found under at www.bestglobalbrands.com

Source: Daimler Press Release

World Premiere: Mercedes-Benz Future Bus CityPilot

The Mercedes-Benz Future Bus with CityPilot made its first public journey on part of Europe’s longest BRT route (BRT = Bus Rapid Transit) in the Netherlands. This links Amsterdam’s Schiphol airport with the town of Haarlem. This almost 20 km long route is a real challenge for the Mercedes-Benz Future Bus, as it has numerous bends and passes through tunnels and across junctions with traffic lights.

What urban public transport will look like in the future is shown by the semi-automated city bus with CityPilot – it operates even more safely, efficiently and comfortably than conventional buses. Connectivity plus camera and radar systems with data fusion are catapulting the city bus into the future. Mercedes-Benz is showing this spectacular technology on an equally spectacular technology platform, the Mercedes-Benz Future Bus with CityPilot.

The technology of the CityPilot in the Mercedes-Benz Future Bus is based on that of the autonomously driving Mercedes-Benz Actros truck with Highway Pilot presented two years ago. It has however undergone substantial further development specifically for use in a city bus, with numerous added functions. The CityPilot is able to recognise traffic lights, communicate with them and safely negotiate junctions controlled by them. It can also recognise obstacles, especially pedestrians on the road, and brake autonomously. It approaches bus stops automatically, where it opens and closes its doors. And not least, it is able to drive through tunnels.

Just under a dozen cameras scan the road and surroundings, while long and short-range radar systems constantly monitor the route ahead. There is also a GPS system. Thanks to data fusion, all the data received create an extremely precise picture and allow the bus to be positioned to within centimetres. This already works in practice, as demonstrated by the world premiere of the CityPilot on an exacting route covering almost 20 km, with a number of tight bends, tunnels, numerous bus stops and involving high speeds for a city bus.

This semi-automated city bus improves safety, as it relieves its driver’s workload and nothing remains hidden from its cameras and radar systems. It improves efficiency, as its smooth, predictive driving style saves wear and tear while lowering fuel consumption and emissions. With its smooth and even rate of travel it also improves the comfort of its passengers.

via: daimler.com