Tata Tigor – Tata Motor’s upcoming compact sedan

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Tata Motors calls it ‘Styleback’

The KITE 5 concept car has received a stupendous response for its unique design proposition since it was showcased at Autoexpo 2016. Tata Motors today announced that the Kite 5 concept will be christened as Tata TIGOR. The Tata TIGOR is the next offering of the IMPACT design language and is targeted at young, talented and confident individuals who express their individuality with a unique style of their own. Tata TIGOR will cater to a design and attitude led consumer and will be India’s 1st ‘Styleback’.

Announcing the name Tata TIGOR, Mayank Pareek, President, Passenger Vehicle Business Unit, Tata Motors said, “After HEXA, we are speeding towards our next market introduction, the Tata TIGOR which opens a new category of style and attitude in this segment. The break-free design dynamics of Tata TIGOR makes it India’s 1st ‘Styleback’. We will announce its commercial launch soon and are excited to see the IMPACT of the ‘Styleback’ on our customers.

The TIGOR Styleback introduces a radical new silhouette to the segment, which is dominated by boxy cars. The TIGOR Styleback will be a game changer in the segment, with an unbeatable combination of style and substance.

Give way to TIGOR, the Styleback, from Tata Motors.

Stay tuned for more details on TIGOR.

About Tata Motors

Tata Motors Limited is India’s largest automobile company, with consolidated revenues of INR 2,75,561 crores (USD 41.6 billion) in 2015-16. Through subsidiaries and associate companies, Tata Motors has operations in the UK, South Korea, Thailand, South Africa and Indonesia. Among them is Jaguar Land Rover, the business comprising the two iconic British brands. It also has an industrial joint venture with Fiat in India.  With over 9 million Tata vehicles plying in India, Tata Motors is the country’s market leader in commercial vehicles and among the top in passenger vehicles. Tata cars, buses and trucks are being marketed in several countries in Europe, Africa, the Middle East, South Asia, South East Asia, South America, Australia, CIS and Russia.

Via: Tata Motors press release.

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Tata Motors forays into future mobility solutions with TAMO

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As reported earlier by us, Tata Motors unveiled their new sub-brand TAMO.

As a core element of its transformation journey ‘FutuReady’, Tata Motors presented today its new Passenger Vehicle strategy and introduced its new sub-brand – TAMO. It will act as an incubating center of innovation towards new technologies, business models and partnerships in order to define future mobility solutions.

TAMO as a new, separated vertical will operate in the first step on a low volume, low investment model to provide fast tracked proves of technologies and concepts. TAMO will act as an open platform to network with global startups and leading tech companies, to get access to trends, innovations and solutions, for the design of exciting future products and services. For the rapidly changing automotive environment, TAMO will transform the experience of interfacing and interacting with customers and the wider community. TAMO will provide a digital eco-system, which will be leveraged by Tata Motors to support the mainstream business in the future.

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Speaking on the announcement, Guenter Butschek, MD & CEO, Tata Motors, said, “The success of our transformation journey ‘FutuReady’ is measured by our vision and depends on our ability to deliver on our comprehensive strategies for our business units. Our game plan addresses six themes – topline improvement, cost management, structural improvements, customer centricity, new mobility solutions and organizational effectiveness. To secure our future in a rapidly changing environment, the advanced mobility solutions space is of utmost importance. The introduction of TAMO will help us to co-design India’s automotive footprint by taking new technologies and mobility concepts as a new ecosystem to market.”

Tata Motors’ New Passenger Vehicle (PV) Strategy

To achieve sustainable financial performance, while delivering exciting innovations, Tata Motors is aiming to be amongst the top 3 passenger vehicles by 2019, in India. Taking an outside-in approach, Tata Motors reviewed its existing PV product portfolio and formulated a new PV strategy based on the evaluation of different customer segments and global progressions in terms of design, technology and innovation. Tata Motors foresees a strong demand growth in the hatchback and the SUV segments, according to this study.

Speaking on its well-defined PV Strategy, Mayank Pareek, President, PV Business, Tata Motors, said, “In line with our new PV strategy, our portfolio will include a mix of brand enhancing products and ones that are well aligned to the rising aspirations of the different target customer segments. Our strategy is to deliver 7-8 product variants from two platforms, for greater coverage and sizable economies of scale. Our new architectural approach supports our effort to reduce complexity, enables future technologies and ensures global relevance. We have mapped technology solutions in key areas such as powertrain systems, ADAS and enhanced connectivity to our future product portfolio and have defined the application framework. Our goal is not to just comply with the emerging regulations but be ahead of the requirement.”


Technology drivers that will lead the future

The automotive industry is facing a discontinuity in the nature of mobility, and the products & services needed to satisfy the emerging customer preferences. These emerging trends may lead to a new set of competitors thus causing disruption in the traditional operating models. To secure a future position in a rapidly changing environment, Tata Motors is actively exploring opportunities to offer products and solutions catering to the discerning needs of our customers, new approaches, technologies, business models and partnerships.

Speaking on tapping innovative mindset globally, Dr. Tim Leverton, President and Head Advanced and Product Engineering, Tata Motors, said, “With TAMO, we are starting a new era. The idea is to find new and agile ways of innovating and experimenting. Our success in this new mobility world will be contingent to our ability to network globally and to partner with new thought leaders. Our focus will be to scout for new technologies and to explore opportunities at the innovation hubs across the globe and to work with start-ups in the new spaces. Since this requires a different way of thinking, we will apply within TAMO also, new ways of working because leadership is all about time to market.”

The first product developed by TAMO will premiere at the upcoming 87th Geneva International Motor Show on March 7, 2017.

About Tata Motors

Tata Motors Limited is India’s largest automobile company, with consolidated revenues of INR 2,75,561 crores (USD 41.6 billion) in 2015-16. Through subsidiaries and associate companies, Tata Motors has operations in the UK, South Korea, Thailand, South Africa and Indonesia. Among them is Jaguar Land Rover, the business comprising the two iconic British brands. It also has an industrial joint venture with Fiat in India.  With over 9 million Tata vehicles plying in India, Tata Motors is the country’s market leader in commercial vehicles and among the top in passenger vehicles. Tata cars, buses and trucks are being marketed in several countries in Europe, Africa, the Middle East, South Asia, South East Asia, South America, Australia, CIS and Russia.

Watch the action unfold as the countdown begins on www.tamo.co.in

Tata Motors plans to introduce premium dealerships

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Swaraj Baggonkar-Moneycontrol-As Tata Motors looks to up its ante in the passenger car segment the Mumbai based company is believed to be working on forming a premium line of dealerships on the lines of Nexa set up by arch-rival Maruti Suzuki.

The maker of light on pocket models like Tiago, Indica and Nano Tata Motors is working on a few premium products such as a premium hatchback, premium sports utility vehicle and an executive sedan as it aims to be number three in the market by 2019.

Presently the company sells all its products including its least priced model Nano starting at Rs 2.23 lakh and the premium SUV Hexa starting at Rs 11.99 lakh (both prices exshowroom,Delhi) from the same sales outlet. But as the company progressively enters new segments to fill product gaps it will explore an entirely new line of sales channel,
said company sources. “As we expand our product portfolio which will be completely overhauled in the next few years there will be a need to segregate the sales channels”, said the source.

At Maruti Suzuki the price gap between the entry product and the top end
product is not as wide as Tata Motors. Maruti Suzuki’s model range starts at Rs 2.5 lakh with the Alto while the Ignis priced at Rs 4.59 lakh (both prices exshowroom,
Delhi) is sold from the exclusive Nexa chain of outlets.

At the launch of Hexa, Tata Motors Passenger Vehicle Business Unit President Mayank Pareek said, “We are working on it”,when asked if there will be a need for a Nexa like
dealerships for Tata’s premium products. Presently Tata Motors’ product portfolio caters to less than 60 per cent of the market leaving other segments such as compact SUV, compact premium hatchback, luxury SUV, executive sedan, crossovers wideopen.

Maruti Suzuki, Hyundai, Volkswagen, Fiat and Honda have already raced ahead in creating new segments. For instance the premium hatchback segment where there are products like Hyundai Elite i20 and Maruti Suzuki Baleno has been a runaway success. “We don’t have to wait for others to start a new segment. We have products that we believe will create new segments”, said Pareek in an interview to Moneycontrol.

Pareek was part of the team that worked on Maruti’s Nexa chain of outlets during his longstanding stint at the Delhi based company. While Maruti’s first product in Nexa, which was the S Cross, failed to impress buyers with its steep price tag, other products like Baleno and Ignis have gathered a strong momentum.

Tata Motors is presently populating the Budget segment with upcoming products like Kite 5 (codename for a compact sedan rivaling Maruti Suzuki Dzire) and Nexon (a compact SUV pitted against Maruti Suzuki Brezza).

Via MoneyControl

Tata Motors reshuffles senior management for a leaner structure; Reduces number of management layers to 5 from 14

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Tata Motors CEO MD Guenter Butschek

Mumbai: Tata Motors Ltd is reshuffling the roles of its top executives as part of a restructuring exercise it initiated a few months ago to make the firm more efficient, said three people aware of the developments. All of them declined to be identified.

Details of the new roles and responsibilities were shared by Guenter Butschek, managing director and chief executive, with employees in an office circular on 25 January, said the people cited above. In the first phase, the programme is aimed at reducing the number of management layers to improve speed of decision-making.

The former chief executive at plane-maker Airbus Group SA, who completes a year at the Tata group flagship on 15 February, has been tasked with turning around the fortunes of a company that has seen domestic passenger car sales and market share roughly halve in the past two years, with profit boosted mainly by its UK unit, Jaguar Land Rover Automotive Plc. In his first interaction with reporters on  18  March,  Butschek  had emphasized on the need to make Tata Motors agile and “future ready”.

The new structure, which allocates roles based on product lines, will be effective from 1 April, and reduces the layers to five from the current 14, said the first of the three people, cited above.

Girish Wagh, who heads the project planning and programme management in the passenger vehicle (PV) business unit, will head the medium and heavy commercial vehicle (CV) business of the firm. Ramki Ramakrishnan, who is vice-president for the CV business, will become head of customer care and after-sales services for CVs. Anil Sinha, head of manufacturing operations for passenger cars, will head the quality function of the company’s CV business, he said.

Under the new structure, the top two levels (L1 and L2) of managers will be responsible for execution of strategies formulated by an executive committee, comprising the managing director, function and business heads. Tata Motors has picked close to 120 high performers for the L1 and L2 positions, said the third person.

Executive committee members Mayank Pareek (president, passenger vehicle business unit) and Ravi Pisharody (executive director of commercial vehicles at the firm) will become sole custodians for the PV and CV businesses, respectively, and will be responsible for the execution of strategies. Executives under both the PV and CV business, who are heading sales, marketing, product planning, product development, customer care and after-sales, will report to them. In addition, Pareek and Pisharody will also appoint operational heads, one each for the two businesses.

Wagh, who will become an L1 category employee on 1 April, will report to Pisharody.

“The idea is to have a more focused job evaluation approach rather than being hierarchical—it reduces time-to-marketing, and does away with bureaucracy,” said the third person cited above. “They will now go through an astronaut-type, on-board training session and then decide L3 and L4 below them, he added. The maker of the Tiago and Nano cars is also likely to announce the bifurcation of roles within the passenger vehicle units based on product lines, said the third person.

A Tata Motors spokesperson declined to comment on specific roles as it’s an “internal exercise and in progress”. He, however, confirmed the firm has finalized and recently announced the new management levels for L1 and L2.

This, he said, was done after conducting intense and extensive workshops for the past couple of months and the decisions were made based on a review of each individual considered for the placement of a particular role.

The new structure aims to further strengthen Tata Motors’ position in the CV business, particularly the medium and commercial heavy vehicle (MHCV) segment, where it enjoys a leadership position and has been the company’s cash cow, said the first person cited above.

But the company has ceded some ground to rivals in recent times. In the first nine months of this fiscal, Tata Motors’s market share in the MHCV segment dropped to 52.47% from 55.42% a year ago, according to lobby group Society of Indian Automobile Manufacturers.

The Tata Motors’ spokesperson said the new structure will lead to synergies through optimal utilization of resources. “Through this exercise, TML (Tata Motors) is aiming to become a lean, agile organization, by empowering its business units with clear accountability, strengthening functional leadership and oversight, ensuring faster and effective decision making, and improving customer focus,” he added.

The structure seems an initiative of Butschek, drawing from his experience at Airbus, said an analyst at a domestic brokerage who declined to be identified. “It also signals the start of a leaner top leadership set up.”

Note: This story has been modified from its original version to clarify on responsibilties of Tata Motors’s executive committee members Mayank Pareek and Ravi Pisharody.

Source: Livemint