The Indian biggest carmaker Maruti Suzukihas reported that it has cumulative exports of 1.5 million (15 lakh) vehicles with the top five exported models. The company has a great export market in more than 100 countries, including Latin America, Europe and Africa. Maruti Suzuki Alto, Celerio, Swift, Baleno and Ciaz models have more demand in the top Maruti Suzuki export markets, Sri Lanka, Peru, Philippines and Bolivia.
Maruti Suzuki has started export business in the European market in 1987-88 with the small range of cars, Maruti 800, Zen, Alto and A-Star. In the history of the Indian carmaker, the Baleno hatchback is the first premium car exported to the Japanese market (Suzuki’s home market) from India.
Kenichi Ayukawa, MD and CEO of Maruti Suzuki, said that…
Based on the report from the Economic Times, the Indian carmaker is planning to slowly discontinue the 800cc diesel engine from the segment of passenger cars. Currently, the Maruti Suzuki Celerio is available with the 800cc diesel engine, which is the first one in the diesel engine family. The Indo-Japanese car maker has developed this small diesel engine for the passenger car market without any help from others.
From the last one year, the diesel market has poor demand in the country due to some industrious reasons and a lot of factors. Especially, the graph of the entry-level segment falls down with the different reasons. The price gap between the petrol and diesel powered cars and the Supreme Court’s unstable policy on the diesel-powered cars are the main reasons. Besides, the implementation of the Bharat Stage VI (BS VI)…
Suzuki Motorcycles is planning to expand its business in India, for which the company is seeking help from its sister concern – Maruti Suzuki. Under this strategy, the company aims to use Maruti’s vast network and reach to spread the two-wheeler business. It has approached many existing Maruti Suzuki dealerships to add them as sellers of its products.
Additionally, Suzuki is also working on expanding the common component supplier base between the car and two-wheeler businesses. This will help in bringing costs down, thus making Suzuki motorcycles more affordable in the country.
Despite being in the country for around a decade, Suzuki Motorcycles hasn’t managed to capture a significant share of India’s two-wheeler market. During FY 2015-16, Suzuki sold 3,13,300 two-wheelers in the country, which is a drop of 8% as compared to the previous year, while the overall industry grew by 3%. With a market share of just 1.9%, the company is trailing behind players like Hero, Honda, TVS, and Bajaj.
Meanwhile, Maruti Suzuki has managed to cap around 50% of the car market. Hence, the two-wheeler arm is now trying to benefit from Maruti’s exposure and experience in the Indian market, in order to enhance its footprint in the country.
Suzuki has already invested around Rs. 3,000 crore in the Indian two-wheeler business and reported its first ever profit last year. At present, it has a production capacity of 0.7 million units per year.
According to a report by GaadiWaadi.com, Maruti Suzuki India has stopped production of Ritz hatchback. Maruti Suzuki has stopped producing the Ritz hatchback from local manufacturing facilities as demands for recently launched products like Baleno premium hatchback, Vitara Brezza subcompact SUV and Ciaz mid-size sedan have increased. However, the leading car maker in the country could re-introduce the Ritz with a Tour badge especially for Taxi market in a similar fashion to the Dzire Tour.
The Ritz Tour could be moved from regular dealerships to newly arranged commercial sales outlets as Maruti Suzuki plans to retail around five products from those showrooms in the next two to three years. It could be accompanied by Eeco Flexi and Omni Flexi as the maximum potential of the entry-level vehicles are taken to full use. The production of Ritz was reduced when the Baleno came into the picture itself.
Maruti is currently offering the nimble hatchback in the base Lxi and Ldi trims as opposed to Zxi, Ldi, Vdi and Zdi variants previously. Mainly used for taxi purposes, the entry-level Lxi is priced at Rs. 4.31 lakh and Ldi at Rs.5.51 lakh (both prices, ex-showroom Delhi). The six colour schemes in which the Ritz has been made available are Superior White, Bakers Chocolate, Silky Silver, Mystique Red, Breeze Blue and Granite Grey.
In an interview with TOI, Kenichi Ayukawa, MD & CEO of Maruti Suzuki, admitted that the company needs to upgrade Alto. He also said that the company is planning to introduce a new-generation of Alto. He didn’t mention about the time-frame or what we can expect in the new gen Alto.
Though Alto is the top selling car in its segment(overall top seller too), numbers are constantly declining these days. If the trend continues further it may lose its top position. Maruti nowadays started concentrating on premium segment, but by paying no heed to Alto’s decline, cannot afford to lose its throne to Renault’s Kwid. Kwid aside, Datsun introduced redi-GO and competition in the segment is becoming intense day by day. Entry level segment is a tough nut to crack but then came the Renault Kwid with a superb design which is changing the segment dynamics like never before in India.
“Originally entry cars had big volumes, but now people expect a little more premium cars. We have to prepare and respond to all these expectations,” Ayukawa told TOI . “The Indian customer is upgrading and expecting more premium vehicles.”
Though he didn’t mention about what we can expect in the new gen Alto, we can safely expect the new version to be more premium than the present model.Expect the engines and other mechanicals to remain same, the changes to expect are interiors, exteriors & features. We can expect a much stronger structure to meet the proposed Bharat New Car Assessment Program standards.