October 2017 car sales snapshot

October 2017 car sales in India

Apart from Maruti, Tata, Toyota, Fiat and Skoda, every other OEM saw a decline in sales compared to the last October. Tata Motors sales stood flat when compared to the same period last year. Fiat is riding high on the top of the Jeep Compass sales. Hyundai India sales decline is marginal. Ford and Renault are the biggest losers. On the whole October 2017 proved to be a tough month for Indian auto industry. Stay tuned detailed model wise sales report.

You might like reading – September 2017 car sales in India: Model wise sales figures

Via: Autopunditz

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Hyundai India launches HyBUY, an online buying platform

New Delhi, July 12, 2017: Hyundai Motor India Ltd (HMIL), the country’s second largest car manufacturer and largest passenger car exporter launched a Unique and Innovative Digital Marketing Initiative- ‘HyBUY’, redefining the car buying experience.

Hyundai is a modern premium brand and HyBUY is based on 3 main pillars – Simple, Caring and Creative, fueling Hyundai brand’s key vision of being Lifetime partners in Automobile and Beyond”.

Speaking on ‘HyBUY’ initiative, Mr. Puneet Anand, Sr. General Manager (Marketing) & Group Head, Hyundai Motor India Ltd. said: “The time is right as Digital India is growing incrementally. Hyundai always strives to set Industry benchmarks and offer unique experiences to customers adding ‘Brilliant Moments’ to their lives. HyBUY is the most innovative and unique digital initiative in the Auto Industry. It is aimed to redefine car buying journey of customers and support the futuristic mass movement of government’s ‘Digital India’.”


Also read:  Maruti Suzuki India introduces loyalty program called AUTOCARD


Customers on digital platforms are connected and look forward to an engaging experience. HyBUY utilizes the Social Media Connectivity and benefits the customers in the most convenient manner. Giving customers the power to incentivize their own purchase journey to gain maximum benefits is a way of giving the ‘Power To The People’ and adding the essence of gamification to engage customers.

The campaign has been designed to adopt an approach to create buzz on digital. HyBUY initiative requires a customer to sign up and join the deal on the website www.HyBUY.in . The customer can avail benefits by depositing a certain amount of money and gain more rewards on sharing this deal with his friends and family to participate in this program. HyBUY provides attractive offers and these benefits increase when more people join the deal. The campaign is going to be just for a limited number of cars only, set with a pre-defined duration in real time and benefits are over and above the current Market Offer. Only booking is done online, rest of the buying experience continues at the dealership end. For more information on HyBUY login to: www.HyBUY.in

Via: Hyundai India Press Release

Kia Motors to finalize it’s plant location in India by this August

Hyundai’s sister company Kia Motors to zero in on it’s plant location in India by August. Production to start in 2019 with initial capacity of 3 lac vehicles.

kia-logo-slogan

According to Reuters, South Korea’s Kia Motors Corp is expected to pick a site next month for its first factory in India, stepping up plans to start making cars in one of the world’s fast-growing auto markets, two people familiar with the matter said.

The move would enable Kia to leverage the existing supplier base of its affiliate Hyundai Motor Co, India’s second-biggest automaker by sales. The proposed factory would start production in 2019 and eventually have capacity to make 300,000 Kia vehicles a year, one of the people told a major bet for a firm that sold 3.05 million vehicles last year.

The Korean pair, jointly the world’s No.5 carmaker, are chasing new business after missing annual targets in 2015 for the first time since the 2008 global financial crisis. Their combined sales fell 2 percent in first-half 2016, hit by weakness in markets like China, Russia and Brazil.

India is likely to become the world’s third-largest car market by 2020, according to IHS, up from fifth place now, with annual sales nearly doubling to about 5 million vehicles from 2.7 million in 2015.

The size of Kia’s investment has yet to be decided, one of the people said, declining to identify which models will be produced at the factory. Kia is best known as a maker of relatively inexpensive cars, like the Rio sub-compact.

Three sites are under consideration for the plant, and Kia may announce the plan in September after deciding on a location in August, the second person said.

The people spoke on condition of anonymity because the project was confidential.

The states of Andhra Pradesh, Maharashtra and Gujarat have all been wooing Kia, according to two other people with knowledge of the matter. One of the two, an official with the Andhra Pradesh administration, said the state – which neighbors Tamil Nadu, home of Hyundai’s existing plants near Chennai – is the frontrunner.

Kia said in a statement to Reuters on Thursday that it was “continually evaluating potential locations for overseas manufacturing facilities, including India, to secure additional engines for future growth. However, as of now no concrete plans have been finalised.”

MARUTI CHALLENGE?

Hyundai started India production nearly two decades ago and has two factories in India that make cars for the domestic market and for export to Europe and elsewhere.

The firm trails only Maruti Suzuki India Ltd in sales in India, and has an extensive service and dealer network that gives it an advantage over global rivals that have struggled to build market share including General Motors, Toyota Motor Corp and Volkswagen.

Kia’s South Korea factories accounted for 57 percent of its sales last year. It also has plants in China, the United States and Slovakia, and its first Mexico factory began production earlier this year.

For the time being most cars sold in India are small. Hyundai sells several low-priced vehicles in the country, which could present a challenge in terms of market positioning for Kia, which would not want to cannibalise Hyundai sales.

Hyundai shares parts and vehicle underpinnings with Kia, which Hyundai bought at the height of the Asian financial crisis in 1998. Differentiating their brands has been a challenge, as they compete in similar segments and markets.

via: Reuters

20 Cars & SUVs launching in 5 months

We are halfway through 2016 and have already seen few hit launches in the market in the form of Maruti Vitara Brezza and Datsun Redi-Go. The festive season is around the corner and that is when the swarm of new cars are launched in India to capture the festive mood. We bring you 20 new…

via 20 Cars & SUVs launching in 5 months — Cartoq – Honest Car Advice