New Delhi, August 02, 2017: Hyundai Motor India Limited (HMIL), the country’s second-largest car manufacturer and leading exporter, has achieved yet another milestone for its most awarded and admired brands crossing 1.3 Million Sales Volume. Grand i10, Elite i20 and Creta have clocked domestic sales of 1.01 Million units and exports of 0.29 Million units with cumulative sales of over 1.3 Million units.
The Super Performer brands have set a new benchmark in their respective segments with class-leading features and unmatched performance in every aspect including safety, performance and product quality. Their continued success has further strengthened Hyundai’s position as a Premium Car Manufacturer in India.
Commenting on HMIL’s Super Performer Brands, Mr. Y K Koo, MD & CEO, Hyundai Motor India said,“We thank our Customers, Channel Partners and Vendors for their contribution in Hyundai’s success in the country. This milestone reflects the strong connect and confidence that our stakeholders have on brand Hyundai. Grand i10, Elite i20 and Creta are trendsetters and winners. The 1.3 Million milestone is testimony of Hyundai’s sharp and undeterred focus on creating customer delight and unique experiences.” “Grand i10, Elite i20 and Creta are winners of J D Power APPEAL Award 2016 demonstrating excellence of ‘Made in India’ products as per global standards”, he added.
Via HMIL Press Release
New Delhi, July 12, 2017: Hyundai Motor India Ltd (HMIL), the country’s second largest car manufacturer and largest passenger car exporter launched a Unique and Innovative Digital Marketing Initiative- ‘HyBUY’, redefining the car buying experience.
Hyundai is a modern premium brand and HyBUY is based on 3 main pillars – Simple, Caring and Creative, fueling Hyundai brand’s key vision of being “Lifetime partners in Automobile and Beyond”.
Speaking on ‘HyBUY’ initiative, Mr. Puneet Anand, Sr. General Manager (Marketing) & Group Head, Hyundai Motor India Ltd. said: “The time is right as Digital India is growing incrementally. Hyundai always strives to set Industry benchmarks and offer unique experiences to customers adding ‘Brilliant Moments’ to their lives. HyBUY is the most innovative and unique digital initiative in the Auto Industry. It is aimed to redefine car buying journey of customers and support the futuristic mass movement of government’s ‘Digital India’.”
Also read: Maruti Suzuki India introduces loyalty program called AUTOCARD
Customers on digital platforms are connected and look forward to an engaging experience. HyBUY utilizes the Social Media Connectivity and benefits the customers in the most convenient manner. Giving customers the power to incentivize their own purchase journey to gain maximum benefits is a way of giving the ‘Power To The People’ and adding the essence of gamification to engage customers.
The campaign has been designed to adopt an approach to create buzz on digital. HyBUY initiative requires a customer to sign up and join the deal on the website www.HyBUY.in . The customer can avail benefits by depositing a certain amount of money and gain more rewards on sharing this deal with his friends and family to participate in this program. HyBUY provides attractive offers and these benefits increase when more people join the deal. The campaign is going to be just for a limited number of cars only, set with a pre-defined duration in real time and benefits are over and above the current Market Offer. Only booking is done online, rest of the buying experience continues at the dealership end. For more information on HyBUY login to: www.HyBUY.in
Via: Hyundai India Press Release