January 2018 PV sales in India

Maruti Suzuki India Limited

Maruti Suzuki’s passenger vehicle sales in January 2018 stood at 1,39,189 units which is 4.1% increase when compared to January 2017 sales. Though the overall sales grew by around 4% , segment wise sales tell a different story. Maruti categorized its cars into six categories, namely Mini, Compact, Super Compact, Mid-Size, Utility Vehicles, & Vans. The segments that were hit the most are Mid-Size, Vans, & Mini respectively.

Mid-Size segment comprising Ciaz declined by 22.5% and this can be due to competition from the newly released Hyundai Verna. Vans segment comprises of Omni, and Eeco , their combined sales declined by 13.6% from 14,179 units in 2017 January to 12,250 units in this January.  The other segment which moved southwards is Mini segment which comprises of Alto and WagonR, combined sales of both the models declined by 12.2% from 37,928 units to 33,316 units. UV segment which comprises of Gypsy, S-Cross, Ertiga, & Vitara Brezza grew by 26.8% from 16,313 units to 20,693 units. The segment is bound to grow further and the major growth driver for Maruti in this segment is Vitara Brezza. With introduction of petrol variant of Vitara Brezza on cards, its sales will grow further. Looks like facelift didn’t help Maruti boost S-Cross sales as expected.

The compact segment which comprises of Ignis, Swift, Celerio, Dzire, Tour S, & Baleno is the major contributor to Maruti’s sales. The segment grew by 21.6% from 55,817 units from 67,868 units. Sales figures of individual models are not out yet for further analysis.

Hyundai Motor India Limited

Hyundai Motor India limited (HMIL) is India’s second largest passenger vehicle maker behind MSIL, its sales this January stood at 45,508 units which is 8.3% increase over January 2017. The major contributors to its sales were Elite i20, Grand i10, & Creta. And other  model recently adding to the sales is Verna, though it is not known if it will continue to sell well or decline after the initial hype.

Commenting on the sales performance, Mr. Rakesh Srivastava, Director – Sales & Marketing, HMIL, said “ 2018 has started on a positive and promises progressive growth for the industry, with Hyundai volume growth of 8.3% on strong performance of Grand i10, Elite i20, Creta & Next Gen Verna meeting customer aspirations on improved buying potential, led by stable micro economic factors.”

Mahindra & Mahindra Limited

Though at times third place in sales is occupied by either Honda or Tata most of the times it is Mahindra which stands at third place. This January its sales of passenger vehicles stood at 23,686 units which is 17% increase over January 2017 sales of 20,169 units.

Commenting on the monthly performance, Rajan Wadhera, President, Automotive Sector, M&M Ltd. said, “We are happy to have begun the calendar year with an overall healthy growth of 32%(including passenger & commercial vehicles, and domestic & export). We have seen a good growth across our portfolio of products both Personal & Commercial. The growth in the MHCV segment lends credence to the positive momentum in the economy, which can be seen even in the growth numbers of our SCV portfolio. We believe this momentum will continue in our Q4FY2018 numbers. The upcoming Auto Expo will allow Mahindra to display a slew of exciting products and mobility solutions in keeping with automotive trends such as Shared Mobility and Last Mile Connectivity”.

Tata Motors Limited

Tata Motors clocked domestic PV sales of 20,055 units (January 2017: 12,907), surging ahead at a significant 55% growth rate. What boosted the company’s sales is the good demand for the recently introduced Nexon compact crossover, launched in September 2017, which has emerged in the voluminous sub-10 lakh rupee UV price segment. Driven primarily by the Nexon, Tata’s UV sales grew by a tremendous 188% , and the sales of its passenger cars, driven by the Tiago hatchback, registered a 27% growth in the month.

With an aim to become a permanent placeholder in the Top 3 players in the country, the homegrown manufacturer is all set to showcase its new range of products – one in the premium hatchback category, codenamed the X451, a new sedan, and a new full-size SUV based on the Land Rover Discovery, as well. The new products target to broaden Tata’s footprint across various vehicle segments in the market in the near future.

According to Mayank Pareek, President, Passenger Vehicles Business Unit, Tata Motors, “We are happy to report that our strong sales performance continues in January 2018 and we have started 2018 with determination. This month, we have grown by 55% over last January, on the back of good demand for our new generation products – Tiago, Tigor, Nexon and Hexa.  While Tiago continues to lead the growth in cars at 27%, the Nexon and HEXA have attracted new set of SUV buyers, resulting in 188% growth in UVs. We continue to be optimistic and hope this growth momentum continues.”

Toyota Kirloskar Motor Pvt Ltd

Toyota Kirloskar Motor recorded robust sales growth in January 2018, selling 12,351 units which marks 19% year-on-year growth (January 2016: 10,336). The company also exported 888 units of the Etios series last month, thus clocking a total of 13,239 units.

Commenting on the sales performance, N Raja, Deputy Managing Director, Toyota Kirloskar Motor, said, “It is a delight to usher in the new year with double-digit growth. We are happy to have sustained the positive growth momentum post GST.  The customer demand has consistently been strong and we have catered to the growing customer demand.”

The success story of Innova Crysta and Fortuner sales growth continues to the new year. Customers continue to highly appreciate both the products and we are pushing our production capacity to fulfill the strong demand in the market. The Corolla retains its position as the segment leader with overwhelming performance in the month of January.”

“We are looking forward to the upcoming Auto Expo 2018 to showcase our premium new launch, facelifts and concepts with a show-stopping reveal and many more distinctive displays under the thematic banner of ‘Driven by a Better Future’,” he added.

“We hope the Union Budget 2018 brings in more growth-oriented measures to promote growth of the auto industry. The government should aim at a more long-term policy so as to lower the effect of Budget tinkering and bring long-term stability.  Considering the critical issue of environment pollution, we hope the government relaxes the tax rate in favour of clean and green technologies such as strong hybrids similar to the pre-GST era”.

With the Auto Expo getting started next week, the entire industry and the customers are excited and anxious about the slew of new products and technologies, which would be unveiled at the extravaganza. The product showcase and some new launches planned at the expo can certainly be expected to make some noise and drive people decisions in the months to follow. Stay tuned for more action in this space.

Honda Cars India Limited

Honda Cars India has sold 14,838 units in January 2018, down 5% (January 2017: 15,592). Between April 2017 to January 2018, the company has sold 144,802 units, up 17% against 124,114 units in the corresponding period last year.

In January 2018, the WR-V led the charge with 4,273, followed by the City (3,968), Amaze (2,836), Jazz (2,257), BR-V (1,071), Brio (422) and CR-V (11).

Yoichiro Ueno, president and CEO, Honda Cars India, said, “HCIL has witnessed strong growth of 17% in the ongoing fiscal year and we expect the market to further pick up after the anticipations regarding Union Budget are stabilized. HCIL will showcase our strong line-up for the next fiscal at the upcoming Auto Expo which will further strengthen our position in the Indian market.”

“With a major push given to the rural economy and significant investment in the infrastructure development under the Union Budget 2018, the outlook for automotive sector looks optimistic. This should further boost the sales volume marking a fruitful year for the manufacturers.”

Source: Autocar Professional


Hyundai India’s top selling trio Grand i10-Creta-Elite i20 crosses 1.3 million cumulative sales mark

New Delhi, August 02, 2017: Hyundai Motor India Limited (HMIL), the country’s second-largest car manufacturer and leading exporter, has achieved yet another milestone for its most awarded and admired brands crossing 1.3 Million Sales Volume. Grand i10, Elite i20 and Creta have clocked domestic sales of 1.01 Million units and exports of 0.29 Million units with cumulative sales of over 1.3 Million units.

The Super Performer brands have set a new benchmark in their respective segments with class-leading features and unmatched performance in every aspect including safety, performance and product quality. Their continued success has further strengthened Hyundai’s position as a Premium Car Manufacturer in India.

Commenting on HMIL’s Super Performer Brands, Mr. Y K Koo, MD & CEO, Hyundai Motor India said,“We thank our Customers, Channel Partners and Vendors for their contribution in Hyundai’s success in the country. This milestone reflects the strong connect and confidence that our stakeholders have on brand Hyundai. Grand i10, Elite i20 and Creta are trendsetters and winners. The 1.3 Million milestone is testimony of Hyundai’s sharp and undeterred focus on creating customer delight and unique experiences.” “Grand i10, Elite i20 and Creta are winners of J D Power APPEAL Award 2016 demonstrating excellence of ‘Made in India’ products as per global standards”, he added.

Via HMIL Press Release

Hyundai India launches HyBUY, an online buying platform

New Delhi, July 12, 2017: Hyundai Motor India Ltd (HMIL), the country’s second largest car manufacturer and largest passenger car exporter launched a Unique and Innovative Digital Marketing Initiative- ‘HyBUY’, redefining the car buying experience.

Hyundai is a modern premium brand and HyBUY is based on 3 main pillars – Simple, Caring and Creative, fueling Hyundai brand’s key vision of being Lifetime partners in Automobile and Beyond”.

Speaking on ‘HyBUY’ initiative, Mr. Puneet Anand, Sr. General Manager (Marketing) & Group Head, Hyundai Motor India Ltd. said: “The time is right as Digital India is growing incrementally. Hyundai always strives to set Industry benchmarks and offer unique experiences to customers adding ‘Brilliant Moments’ to their lives. HyBUY is the most innovative and unique digital initiative in the Auto Industry. It is aimed to redefine car buying journey of customers and support the futuristic mass movement of government’s ‘Digital India’.”

Also read:  Maruti Suzuki India introduces loyalty program called AUTOCARD

Customers on digital platforms are connected and look forward to an engaging experience. HyBUY utilizes the Social Media Connectivity and benefits the customers in the most convenient manner. Giving customers the power to incentivize their own purchase journey to gain maximum benefits is a way of giving the ‘Power To The People’ and adding the essence of gamification to engage customers.

The campaign has been designed to adopt an approach to create buzz on digital. HyBUY initiative requires a customer to sign up and join the deal on the website www.HyBUY.in . The customer can avail benefits by depositing a certain amount of money and gain more rewards on sharing this deal with his friends and family to participate in this program. HyBUY provides attractive offers and these benefits increase when more people join the deal. The campaign is going to be just for a limited number of cars only, set with a pre-defined duration in real time and benefits are over and above the current Market Offer. Only booking is done online, rest of the buying experience continues at the dealership end. For more information on HyBUY login to: www.HyBUY.in

Via: Hyundai India Press Release