Harley-Davidson invests in EV startup Alta Motors

Collaboration Will Advance Application of EV Motorcycle Technology and Expand Electric Motorcycle Marketplace Combining Instant Torque and Quick Acceleration with Intuitive and Dynamic Motorcycle Design

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MILWAUKEEMarch 1, 2018 /PRNewswire/ — Harley-Davidson, Inc. (NYSE: HOG) announced today that it has made an equity investment in Alta Motors, a leader and innovator in lightweight electric vehicles, and that the two companies will collaborate on electric motorcycle technology and new product development.

“Earlier this year, as part of our 10-year strategy, we reiterated our commitment to build the next generation of Harley-Davidson riders, in part, by aggressively investing in electric vehicle (EV) technology,” said Harley-Davidson President and CEO Matt Levatich. “Alta has demonstrated innovation and expertise in EV and their objectives align closely with ours. We each have strengths and capabilities that will be mutually beneficial as we work together to develop cutting-edge electric motorcycles.”

Harley-Davidson has already announced the planned launch of its first electric motorcycle, informed by Project LiveWire. That motorcycle is on track for release in 2019.

Since its inception, Alta Motors has designed and commercialized the world’s most advanced electric motorcycles, enabling everyone from pro riders to new riders to experience “the future of fast.”

“Riders are just beginning to understand the combined benefits of EV today, and our technology continues to progress,” said Alta Motors Chief Product Officer and Co-Founder, Marc Fenigstein. “We believe electric motorcycles are the future, and that American companies have an opportunity to lead that future. It’s incredibly exciting that Harley-Davidson, synonymous with motorcycle leadership, shares that vision and we’re thrilled to collaborate with them.”

As electric-drive innovation brings new levels of ease, accessibility and control, Harley-Davidson and Alta Motors aim to attract new audiences who are inspired by motorcycles and drawn to the “twist-and-go” ease and exhilaration of an electric motorcycle with no gears or clutch.

“We believe that EV is where global mobility is headed and holds great appeal for existing riders as well as opportunity to bring new riders into the sport,” said Levatich. “We intend to be the world leader in the electrification of motorcycles and, at the same time, remain true to our gas and oil roots by continuing to produce a broad portfolio of motorcycles that appeal to all types of riders around the world.”

About Harley-Davidson Motor Company

Since 1903, Harley-Davidson Motor Company has fulfilled dreams of personal freedom with cruiser, touring and custom motorcycles, riding experiences and events, and a complete line of Harley-Davidson motorcycle parts, accessories, general merchandise, riding gear and apparel. For more information, visit www.h-d.com.

About Alta Motors

Alta Motors is a global leader in electric motorcycles and lightweight EV drivetrains with a proprietary technology platform that offers new levels of energy density and performance. It leads the industry with a complete portfolio of battery and drivetrain components, a fleet of motorcycles manufactured at its world-class Brisbane, CA facility and a trophy-case of podium finishes. Alta’s award-winning Redshift platform is now available to riders at 44 U.S. dealerships across 19 states. Please visit us at: https://www.altamotors.co/.

Via: PRNewswire

Harley-Davidson Factory Team Primed For Flat-Track Battle

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MILWAUKEE (January 28, 2017) – It’s a flat-track triple threat. The Harley-Davidson®Factory Flat Track Racing Team will unleash a three-rider squad in 2017. Former AMA Grand National champions Kenny Coolbeth Jr. and Jake Johnson and young flat-track star Brandon Robinson will race in the legendary Factory Team leathers.
The team was announced today during a live interview with Coolbeth, Johnson and Robinson during ABC network coverage of ESPN’s X Games Aspen.

Gunning for the checkered flag aboard the fierce Harley-Davidson XG750R competition motorcycle, the formidable trio of ace racers will chase a championship on the American Flat Track (AFT) series and fight to medal in the Harley-Davidson Flat Track Racing event at ESPN’s X Games Minneapolis. The racing season opens during Daytona Bike Week at the March 16 AFT Daytona TT on a new circuit featuring a jump to be constructed inside Daytona International Speedway in Daytona Beach, Florida.

“This edition of the Harley Factory Team will bring unmatched savvy and experience to the track,” said Harley-Davidson Vice President and Managing Director U.S. Mike Kennedy. “With a combined 59 Grand National wins and five AMA Pro Grand National championships, this line-up of riders knows what it takes to do battle with the lead pack and will be a force aboard our new Harley-Davidson XG750R Factory Racing bikes. If you are in Daytona for Bike Week, ride to the race and see the Factory Team in action on this exciting new TT track.”

The Harley Factory Team will field a fleet of Harley XG750R bikes for Coolbeth, Johnson and Robinson. With a custom chassis purpose-built for flat track racing, the

XG750R flat tracker is powered by a race-modified, liquid-cooled, fuel-injected 750cc Revolution X V-Twin engine originally engineered for the Harley-Davidson Street®750, a motorcycle designed for maximum urban maneuverability with rebellious Dark Custom attitude. The Revolution X engine is assembled at Harley-Davidson Vehicle and Powertrain Operations in Kansas City, Missouri.

“I’m excited to be one of the riders helping to push the XG750R to the front of the field,” said Robinson. “I’m sure I’ll be battling with Kenny and Jake to see who can make history and score the first win aboard the new bike. I’ve learned a lot racing against them. Now we’re working together to bring home a championship for Harley-Davidson.”

The race-modified Revolution X engine and a racing frame for the XG750R were developed in collaboration with Vance & Hines Motorsports. The XG750R flat tracker motorcycle is not a production model. The 750cc XG Revolution X V-Twin engine is for sale through Harley-Davidson dealers today and can be modified for racing use by aspiring dealers and privateers.

Kenny Coolbeth Jr.

A three-time AMA Pro Grand National champion (2006-2008), the veteran Coolbeth has won 36 times in AMA Grand National competition, more than any active racer in the series. Coolbeth claimed three consecutive titles while racing for the Harley-Davidson Factory Team from 2006 to 2013. Aboard the Zanotti Racing Harley-Davidson XR750 in 2016, Coolbeth won at the Springfield Mile and finished seventh in points. He was named the AMA Flat Track Rookie of the Year in 1994 and won his first Grand National race in 2002. Coolbeth is 39 years old and lives in Center Hill, Florida.

Jake Johnson

Jake Johnson won consecutive AMA Pro Grand National championships (2010-2011) on Zanotti Racing Harley-Davidson XR750 motorcycles and has won 20 times in AMA Grand National competition since moving up to the top pro class in 2002. In 2016 Johnson won on the Daytona short track and was fourth in the GNC1 season standings. Johnson won the AMA Pro Singles championship in 2006 and 2008 and was AMA Flat Track Rookie of the Year in 2002. Johnson is 32 years old and lives on Coatesville, Pa.

Brandon Robinson

Brandon Robinson enjoyed a break-out season in 2013 with seven top-five finishes and three victories, including a sweep of both races on the Springfield Mile. In 2016 Robinson piloted the Kennedy Racing Harley-Davidson XR750 to his fourth career victory with a win on the Lima half-mile, notched two additional podium results and finished third in GNC1 points. In 2008 Robinson was the AMA Basic Twins class champion. Robinson is 26 years old and lives in Oxford, Pa.

Entering its 64th consecutive season, American Flat Track is the most historic form of American motorcycle racing. The re-vamped 2017 American Flat Track series features 18 rounds of racing headlined by powerful, twin-cylinder motorcycles in the AFT Twins class.

Via harley-davidson.com