Tata Motors rolls out first batch of Tigor EV from Sanand Plant

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In the image, Mr. Ratan N Tata, Chairman Emeritus, Tata Group and Mr. N Chandrasekaran, Chairman, Tata Sons and Tata Motors flagging off the first batch of TIGOR EVs from the Sanand plant.

Tata Motors today rolled out the first batch of the Tigor Electric Vehicle (EV) at the hands of N Chandrasekaran, Chairman, Tata Sons and Tata Motors, from its Sanand facility in Gujarat. Present on this momentous occasion were Ratan N Tata, Chairman Emeritus, Tata Group, Guenter Butschek, CEO & MD, Tata Motors and members of the Tata Motors Executive Committee. The Tigor EVs are being manufactured for the Indian Government’s prestigious order of electric vehicles from the Energy Efficiency Services Ltd (EESL), an entity under the Ministry of Power.

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Flagging off the batch of electric vehicles, Mr. N Chandrasekaran, Chairman, Tata group said, “This occasion is a significant milestone for Tata Motors and a proud moment for the entire team. As we work together to build the future of e-mobility in India, I am confident that our customers will respond very favourably to this electric model. I congratulate the entire Tata Motors team for this commendable achievement and wish them the very best as they go forward on this journey.”

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Mr. Guenter Butschek, CEO & MD, Tata Motors accompanied by senior leadership team, drives off the first TIGOR EV post the ceremonial flag off at the Sanand plant today

According to Mr. Guenter Butschek, CEO & MD, Tata Motors, “It is indeed a momentous occasion for us as we have shown an exemplary teamwork spirit to overcome all challenges in delivering this project. I also recognize the invaluable contribution made by Electra EV as part of this team. With Tigor EV, we have begun our journey in boosting e-mobility and offering a full range of electric vehicles to the Indian customers. This tender has effectively paved way for connecting our aspirations in the e-mobility space with the vision of the Government.”

Tata Motors had qualified as L1 bidder in the midst of stiff competition and won the tender of 10,000 electric cars floated by EESL in September 2017. For phase 1, Tata Motors is required to deliver 250 Tigor EVs, for which it has received a LoA. For an additional 100 cars, the LoA is expected to be issued shortly by EESL. The electric drive systems for this prestigious order have been developed and supplied by Electra EV – a company established to develop and supply electric drive systems for the automotive sector.

Tata Motors is committed to the Government’s vision for electric vehicles by 2030 and will work in a collaborative manner to facilitate faster adoption of electric vehicles and to build a sustainable future for India.

Via Tata Motors Press Release

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Tata Motors signs Memorandum of Understanding (MoU) with Volkswagen Group and Skoda for exploring Joint Development projects

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  • Explore long-term partnership for joint development projects
  • To develop innovative solutions for Indian and overseas market
  • Evaluate combined value chain activities to create synergies
  • Partnership to help Tata Motors become “FutuReady” by embracing new technologies
  • ŠKODA to lead project for Volkswagen Group brands

Tata Motors today announced the signing of a Memorandum of Understanding (MoU) for a long-term partnership with Volkswagen Group and Skoda, to explore strategic alliance opportunity for joint development of products. The agreement has been signed by Guenter Butschek, CEO & MD of Tata Motors, Matthias Mueller, CEO of Volkswagen AG and Bernhard Maier, CEO of Skoda Auto.

The document lays down the scope and objectives in order to reach agreement on the modalities and terms of a long-term cooperation in identified areas of partnership. Skoda Auto will take the lead on behalf of the Volkswagen Group to drive forward work towards development of vehicle concepts in the economy segment.

Announcing this strategic alliance opportunity, Guenter Butschek, CEO and Managing Director, Tata Motors, said, “We are delighted to announce our potential cooperation with Volkswagen Group and Skoda. We strongly believe that both the companies, by working together, can leverage from each other’s strengths to create synergies and develop smart innovative solutions for the Indian and overseas market. This is in alignment with Tata Motors’ efforts to make itself ‘FutuReady’ by embracing new technologies, fostering higher platform efficiency and offering solutions that connect with the aspirations of our customers.”

“Our aim with the envisaged strategic partnership with Tata Motors is to lay the foundations in the Group and the brands that will enable us to offer customer-oriented mobility solutions in the emerging, fast-growing automobile markets, as elsewhere. By offering the appropriate products, we intend to achieve sustainable and profitable growth in very different parts of the world. That is why we are systematically pursuing our regional growth strategy”, Matthias Müller, CEO of Volkswagen AG, commented.

“We are looking forward to the joint project with Tata Motors. Delegating project responsibility to ŠKODA underscores the great confidence of the Volkswagen Group in the ability of our brand. Together with Tata we will be specifying the concrete opportunities for collaboration over the coming months”, Bernhard Maier, CEO of ŠKODA Auto, stated.

Tata Motors and SKODA Auto, representing the Volkswagen Group, will detail out the guiding principles and terms of cooperation in the next few months. Post successful completion of definitive agreements, the two companies will start joint development work and joint value-chain activities. Based on this joint work, Tata Motors plans to launch products in the Indian market, starting calendar year 2019.

About Tata Motors:

Tata Motors Limited is India’s largest automobile company, with consolidated revenues of INR 2, 75, 561 crores (USD 41.6 billion) in 2015-16. Through subsidiaries and associate companies, Tata Motors has operations in the UK, South Korea, Thailand, South Africa and Indonesia. Among them is Jaguar Land Rover, the business comprising the two iconic British brands. It also has an industrial joint venture with Fiat in India.  With over 9 million Tata vehicles plying in India, Tata Motors is the country’s market leader in commercial vehicles and among the top in passenger vehicles. Tata cars, buses and trucks are being marketed in several countries in Europe, Africa, the Middle East, South Asia, South East Asia, South America, Australia, CIS and Russia.

About Volkswagen Group

The Volkswagen Group with its headquarters in Wolfsburg is one of the world’s leading automobile manufacturers and the largest carmaker in Europe. The Group comprises twelve brands from seven European countries: Volkswagen Passenger Cars, Audi, SEAT, ŠKODA, Bentley, Bugatti, Lamborghini, Porsche, Ducati, Volkswagen Commercial Vehicles, Scania and MAN. The Group operates 120 production plants in 20 European countries and a further 11 countries in the Americas, Asia and Africa. Every weekday, over 610,000 employees worldwide produce nearly 42,000 vehicles, and work in vehicle-related services or other fields of business. The Volkswagen Group sells its vehicles in 153 countries. With its “TOGETHER – Strategy 2025” future program, the Volkswagen Group is paving the way for the biggest change process in its history: the realignment to become a globally leading provider of sustainable mobility.

Tata Motors and Microsoft India collaborate to redefine the connected experience for automobile users

Tata Motors aims to enhance in-car connectivity and efficiency to provide an enriched mobile experience for its consumers

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Tata Motors and Microsoft India announced a strategic agreement to redefine connected and personalized driving experiences for Indian customers. Tata Motors will leverage Microsoft’s connected vehicle technologies that bring together artificial intelligence (AI), advanced machine learning, and the Internet of Things (IoT) capabilities on the global hyper-scale Azure cloud, to traverse the digital and physical worlds and create a highly personalized, smart and safer driving experience across the digital life of a vehicle owner. The first vehicle showcasing the vision for these enhanced driving experiences will be unveiled at the 87th Geneva International Motor Show on 7th March 2017. This will be via Tata Motors’ unique user interface application and services suite utilizing Microsoft enabled functionality like advanced navigation, predictive maintenance, telematics and remote monitoring features.

Commenting on the partnership, Guenter Butschek, CEO & MD, Tata Motors, said, “With the aim to develop innovative and technologically leading products that excite customers, we at Tata Motors, understand the need for a connected ecosystem that can integrate into the digital lives of customers. We are using Microsoft’s connected vehicle technologies on Azure intelligent cloud to bring the digital lives of our customers into the cars they drive. Making the most of fast-paced innovation cycle that Microsoft has to offer, we will create a fully connected and seamless driving experience for our customers.”

Commenting on the association, Anant Maheshwari, President, Microsoft India said, “We are excited to partner with Tata Motors as they embark on a new journey of innovation with Microsoft Azure cloud. Using IoT, AI and machine learning technologies, we will provide vehicle owners in India and across the world with a safe, productive and fun driving experience.”

Using Microsoft technology will empower Tata Motors to provide connectivity features on mainstream, mass-market vehicles at affordable prices. Tata Motors will continuously develop and launch new connected services and applications that make it easier for people to stay connected to work, entertainment and social networks, with greater safety & security as well as services to maximize better use of newly found in-car free time.

In addition, Tata Motors’ recently launched ring-fenced vertical, TAMO, will act as an open platform to foster innovation through a startup ecosystem and develop vehicles with on-the-go connectivity. In its first phase, the advanced offerings will incorporate technologies such as cloud computing, analytics, geo-spatial & mapping and increased human-machine interface, creating a new benchmark in the industry for connected vehicles. TAMO will provide a digital eco-system, which will be leveraged by Tata Motors to support the mainstream business in the future.

Connected experience for vehicle owners

In the future, Tata Motors vehicles will offer drivers and passengers a highly digital driving experience. Microsoft Azure cloud computing technologies will allow advanced navigation, predictive maintenance and vehicle centric services, remote monitoring of car features, external mobile experiences and over-the-air updates. These will be powered by Microsoft Azure cloud and services such as advanced analytics, machine learning, IoT and artificial intelligence. Among the driving scenarios being explored for the future are the following:

  • Based on their profile and location data, vehicle owners can receive proactive point-of-interest, shopping and route assist recommendations enabling them to achieve more on the go.

  • Pre-emptive service alerts based on vehicle health data will enable owners to avoid costly down time en-route on planned road trips.

  • Using industry-leading firmware over the air (FOTA) and software over the air (SOTA) updates protocols, key vehicle settings can be updated remotely, over the cloud. These will help cloud based diagnostics and the ability to use insights from vehicle data to prevent warranty and recall issues, and offer new services that improve user experience.

  • By capturing, analyzing and acting on live road conditions, vehicle owners will be able to increase safety, optimize vehicle performance by avoiding roadblocks and rough terrain. By unifying navigation, data elements like maps, weather, traffic, and parking the solution can deliver optimized routing and location based services to vehicle owners.


Also read:

Tata Motors forays into future mobility solutions with TAMO

Tata Motors to unveil performance brand TaMo; Two-seater mid-engined sportscar will be unveiled at 2017 Geneva Motor Show


About Tata Motors

Tata Motors Limited is India’s largest automobile company, with consolidated revenues of INR 275,561 crores (USD 41.6 billion) in 2015-16. Through subsidiaries and associate companies, Tata Motors has operations in the UK, South Korea, Thailand, South Africa and Indonesia. Among them is Jaguar Land Rover, the business comprising the two iconic British brands. It also has an industrial joint venture with Fiat in India.  With over 9 million Tata vehicles plying in India, Tata Motors is the country’s market leader in commercial vehicles and among the top in passenger vehicles. Tata cars, buses and trucks are marketed in several countries in Europe, Africa, the Middle East, South Asia, South East Asia, South America, Australia, CIS and Russia.

About Microsoft

Founded in 1975, Microsoft (Nasdaq “MSFT”) is the worldwide leader in software, services, devices and solutions that help people and businesses realize their full potential. Microsoft set up its India operations in 1990. Today, Microsoft entities in India have over 7,000 employees, engaged in sales and marketing, research and development and customer services and support, across nine Indian cities – Ahmedabad, Bangalore, Chennai, Delhi NCR, Hyderabad, Kochi, Kolkata, Mumbai and Pune. Microsoft is committed to touching and transforming lives and businesses in India through technology.

Via Tata Motors Press-Release

Tata Motors forays into future mobility solutions with TAMO

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As reported earlier by us, Tata Motors unveiled their new sub-brand TAMO.

As a core element of its transformation journey ‘FutuReady’, Tata Motors presented today its new Passenger Vehicle strategy and introduced its new sub-brand – TAMO. It will act as an incubating center of innovation towards new technologies, business models and partnerships in order to define future mobility solutions.

TAMO as a new, separated vertical will operate in the first step on a low volume, low investment model to provide fast tracked proves of technologies and concepts. TAMO will act as an open platform to network with global startups and leading tech companies, to get access to trends, innovations and solutions, for the design of exciting future products and services. For the rapidly changing automotive environment, TAMO will transform the experience of interfacing and interacting with customers and the wider community. TAMO will provide a digital eco-system, which will be leveraged by Tata Motors to support the mainstream business in the future.

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Speaking on the announcement, Guenter Butschek, MD & CEO, Tata Motors, said, “The success of our transformation journey ‘FutuReady’ is measured by our vision and depends on our ability to deliver on our comprehensive strategies for our business units. Our game plan addresses six themes – topline improvement, cost management, structural improvements, customer centricity, new mobility solutions and organizational effectiveness. To secure our future in a rapidly changing environment, the advanced mobility solutions space is of utmost importance. The introduction of TAMO will help us to co-design India’s automotive footprint by taking new technologies and mobility concepts as a new ecosystem to market.”

Tata Motors’ New Passenger Vehicle (PV) Strategy

To achieve sustainable financial performance, while delivering exciting innovations, Tata Motors is aiming to be amongst the top 3 passenger vehicles by 2019, in India. Taking an outside-in approach, Tata Motors reviewed its existing PV product portfolio and formulated a new PV strategy based on the evaluation of different customer segments and global progressions in terms of design, technology and innovation. Tata Motors foresees a strong demand growth in the hatchback and the SUV segments, according to this study.

Speaking on its well-defined PV Strategy, Mayank Pareek, President, PV Business, Tata Motors, said, “In line with our new PV strategy, our portfolio will include a mix of brand enhancing products and ones that are well aligned to the rising aspirations of the different target customer segments. Our strategy is to deliver 7-8 product variants from two platforms, for greater coverage and sizable economies of scale. Our new architectural approach supports our effort to reduce complexity, enables future technologies and ensures global relevance. We have mapped technology solutions in key areas such as powertrain systems, ADAS and enhanced connectivity to our future product portfolio and have defined the application framework. Our goal is not to just comply with the emerging regulations but be ahead of the requirement.”


Technology drivers that will lead the future

The automotive industry is facing a discontinuity in the nature of mobility, and the products & services needed to satisfy the emerging customer preferences. These emerging trends may lead to a new set of competitors thus causing disruption in the traditional operating models. To secure a future position in a rapidly changing environment, Tata Motors is actively exploring opportunities to offer products and solutions catering to the discerning needs of our customers, new approaches, technologies, business models and partnerships.

Speaking on tapping innovative mindset globally, Dr. Tim Leverton, President and Head Advanced and Product Engineering, Tata Motors, said, “With TAMO, we are starting a new era. The idea is to find new and agile ways of innovating and experimenting. Our success in this new mobility world will be contingent to our ability to network globally and to partner with new thought leaders. Our focus will be to scout for new technologies and to explore opportunities at the innovation hubs across the globe and to work with start-ups in the new spaces. Since this requires a different way of thinking, we will apply within TAMO also, new ways of working because leadership is all about time to market.”

The first product developed by TAMO will premiere at the upcoming 87th Geneva International Motor Show on March 7, 2017.

About Tata Motors

Tata Motors Limited is India’s largest automobile company, with consolidated revenues of INR 2,75,561 crores (USD 41.6 billion) in 2015-16. Through subsidiaries and associate companies, Tata Motors has operations in the UK, South Korea, Thailand, South Africa and Indonesia. Among them is Jaguar Land Rover, the business comprising the two iconic British brands. It also has an industrial joint venture with Fiat in India.  With over 9 million Tata vehicles plying in India, Tata Motors is the country’s market leader in commercial vehicles and among the top in passenger vehicles. Tata cars, buses and trucks are being marketed in several countries in Europe, Africa, the Middle East, South Asia, South East Asia, South America, Australia, CIS and Russia.

Watch the action unfold as the countdown begins on www.tamo.co.in

Tata Motors reshuffles senior management for a leaner structure; Reduces number of management layers to 5 from 14

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Tata Motors CEO MD Guenter Butschek

Mumbai: Tata Motors Ltd is reshuffling the roles of its top executives as part of a restructuring exercise it initiated a few months ago to make the firm more efficient, said three people aware of the developments. All of them declined to be identified.

Details of the new roles and responsibilities were shared by Guenter Butschek, managing director and chief executive, with employees in an office circular on 25 January, said the people cited above. In the first phase, the programme is aimed at reducing the number of management layers to improve speed of decision-making.

The former chief executive at plane-maker Airbus Group SA, who completes a year at the Tata group flagship on 15 February, has been tasked with turning around the fortunes of a company that has seen domestic passenger car sales and market share roughly halve in the past two years, with profit boosted mainly by its UK unit, Jaguar Land Rover Automotive Plc. In his first interaction with reporters on  18  March,  Butschek  had emphasized on the need to make Tata Motors agile and “future ready”.

The new structure, which allocates roles based on product lines, will be effective from 1 April, and reduces the layers to five from the current 14, said the first of the three people, cited above.

Girish Wagh, who heads the project planning and programme management in the passenger vehicle (PV) business unit, will head the medium and heavy commercial vehicle (CV) business of the firm. Ramki Ramakrishnan, who is vice-president for the CV business, will become head of customer care and after-sales services for CVs. Anil Sinha, head of manufacturing operations for passenger cars, will head the quality function of the company’s CV business, he said.

Under the new structure, the top two levels (L1 and L2) of managers will be responsible for execution of strategies formulated by an executive committee, comprising the managing director, function and business heads. Tata Motors has picked close to 120 high performers for the L1 and L2 positions, said the third person.

Executive committee members Mayank Pareek (president, passenger vehicle business unit) and Ravi Pisharody (executive director of commercial vehicles at the firm) will become sole custodians for the PV and CV businesses, respectively, and will be responsible for the execution of strategies. Executives under both the PV and CV business, who are heading sales, marketing, product planning, product development, customer care and after-sales, will report to them. In addition, Pareek and Pisharody will also appoint operational heads, one each for the two businesses.

Wagh, who will become an L1 category employee on 1 April, will report to Pisharody.

“The idea is to have a more focused job evaluation approach rather than being hierarchical—it reduces time-to-marketing, and does away with bureaucracy,” said the third person cited above. “They will now go through an astronaut-type, on-board training session and then decide L3 and L4 below them, he added. The maker of the Tiago and Nano cars is also likely to announce the bifurcation of roles within the passenger vehicle units based on product lines, said the third person.

A Tata Motors spokesperson declined to comment on specific roles as it’s an “internal exercise and in progress”. He, however, confirmed the firm has finalized and recently announced the new management levels for L1 and L2.

This, he said, was done after conducting intense and extensive workshops for the past couple of months and the decisions were made based on a review of each individual considered for the placement of a particular role.

The new structure aims to further strengthen Tata Motors’ position in the CV business, particularly the medium and commercial heavy vehicle (MHCV) segment, where it enjoys a leadership position and has been the company’s cash cow, said the first person cited above.

But the company has ceded some ground to rivals in recent times. In the first nine months of this fiscal, Tata Motors’s market share in the MHCV segment dropped to 52.47% from 55.42% a year ago, according to lobby group Society of Indian Automobile Manufacturers.

The Tata Motors’ spokesperson said the new structure will lead to synergies through optimal utilization of resources. “Through this exercise, TML (Tata Motors) is aiming to become a lean, agile organization, by empowering its business units with clear accountability, strengthening functional leadership and oversight, ensuring faster and effective decision making, and improving customer focus,” he added.

The structure seems an initiative of Butschek, drawing from his experience at Airbus, said an analyst at a domestic brokerage who declined to be identified. “It also signals the start of a leaner top leadership set up.”

Note: This story has been modified from its original version to clarify on responsibilties of Tata Motors’s executive committee members Mayank Pareek and Ravi Pisharody.

Source: Livemint

Tata Motors & Castrol announce global strategic partnership

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L: Guenter Butschek, CEO & MD, Tata Motors ; R: Mandhir Singh, CEO, BP Lubricants 

Mumbai, January 5 2017: Tata Motors and Castrol today announced the signing of a three-year strategic partnership agreement for supply of Commercial Vehicle Oils to Tata Motors globally.

The agreement will cover over 50 markets including SAARC and ASEAN region, Middle East, Africa, Russia and Latin America. As Tata Motors expand their international footprint, Castrol with its established presence in these markets, will support Tata Motors’ channel partners with high quality products and services to enhance their market share and profitability.

Tata Motors is a key strategic global account for Castrol and this new agreement is a step forward in the partnership which goes back three decades, starting in India where Tata Motors is the largest commercial vehicle manufacturer. As a preferred partner of Tata Motors, Castrol will work closely with the Tata team to co-engineer products suited to meet specific requirements of new engine technology and environment regulations.

Commenting on the agreement, Guenter Butschek – CEO and Managing Director, Tata Motors Limited, said: “Tata Motors has had a long and enduring partnership with Castrol in India, delivering exceptional products and outstanding service for our customers. We are delighted to extend this partnership to a global level and look forward to leveraging our complementary strengths to offer our channel partners high quality support.”

Mandhir Singh, CEO, BP Lubricants, said: “Tata Motors is a valued key global strategic account for Castrol and we are excited about extending our relationship to global markets. As Tata Motors explores new markets, we are committed to supporting them with our pioneering technology products, superior service offers and expertise in retail marketing and promotion, to add value to this partnership.”

About Tata Motors

Tata Motors Limited is India’s largest automobile company, with consolidated revenues of INR 2,75,561 crores (USD 41.6 billion) in 2015-16. Through subsidiaries and associate companies, Tata Motors has operations in the UK, South Korea, Thailand, South Africa and Indonesia. Among them is Jaguar Land Rover, the business comprising the two iconic British brands. It also has an industrial joint venture with Fiat in India.  With over 9 million Tata vehicles plying in India, Tata Motors is the country’s market leader in commercial vehicles and among the top in passenger vehicles. Tata cars, buses and trucks are being marketed in several countries in Europe, Africa, the Middle East, South Asia, South East Asia, South America, Australia, CIS and Russia.

About Castrol:

Castrol is a British global brand of industrial and automotive lubricants offering a wide range of oils, greases and similar products for most lubrication applications.

The Wakefield Oil Company was founded by Charles Cheers Wakefield in 1899. The brand “Castrol” originated after researchers added castor oil to their lubricant formulations. In 1966, Castrol was acquired by Scottish company Burmah Oil, which was renamed Burmah-Castrol. Burmah-Castrol was purchased by London-based multinational British Petroleum in 2000. To find out more about Castrol  visit www.castrol.com

Via: Newsroom Castrol