March 2019 sub 4 meter SUVs sales

March 2019 CSUV sales
Sub 4 meter SUV sales in March 2019 in India
  • Vitara Brezza remained the undisputed king of the segment despite it not having petrol engine on offer is holding on to its numbers, it is even growing incrementally. This March it grew by 8% from 13147 units in March-2018 to 14181 units.
  • Tata Nexon is holding good despite the new entries like Mahindra XUV300 and updated Ecosport, infact its sales grew further owing to its 5 star safety rating in global NCAP tests. By a sales uptick of 27%, Nexon is the biggest gainer in the segment.
  • New entrant in the segment Mahindra XUV300 got a good response from the market but it can be challenged by upcoming Hyundai Venue.
  • Ecosport sales declined by 21% despite the update owing to competition from XUV300.
  • Honda WRV is bound to decline further with the introduction of Hyundai Venue. This march it declined by 42%.
  • Mahindra TUV300 is the only ladder-frame SUV in the segment, it declined by a whopping 65%.
  • Overall segment grew by 6% from 30685 units to 32519 units. The segment is bound to expand further with the entry of Hyundai Venue.

Source: AutoPunditz

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Ford India shelved plans to introduce Honda City rivaling sedan

Owing to dismal sales of Figo twins, Ford India is rethinking on it’s product launch strategy. Instead it want to strengthen the sales of present portfolio before making further investments. Ford India actively considered introduction of a sedan based on B500 platform to be pitted against Honda City and after much thought canceled the plan.

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The EcoSport, being a major contributor to Ford’s market share, is now experiencing slight dent in sales due to the arrival of the Maruti Suzuki Vitara Brezza. At least for now, Ford is hitting pause on investments that it had planned.

With the abandoning of the B500 platform based sedan, Ford is seeking ways to improve market share by focusing on the current portfolio instead. To revive interest in its recently launched models, Ford has now commenced a marketing campaign and initiated several service initiatives to boost sales. Ford India exported 6253 units in June 2016 compared to 2690 units shipped in June 2015.

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Ford is sitting on huge accumulated losses in India, the introduction of new models will be delayed due to the shelving of plans. However, according to senior executives, there is a plan B which involves working towards solutions specifically focused on India. The Figo twins haven’t met sales expectations which could be the cause of Ford taking such a decision.

via: Motorbeam