Time and again it has been proved that none can beat Maruti Suzuki in the Indian auto industry sales. Almost in every segment that it is present it is the leader. Maruti succeeded in engraving such an impression on the Indian buyers’ minds such that every new launch from the company is accepted without an iota of hesitation(there are few exceptions like S-Cross & Ignis which are not selling according to the company’s standards). Look at their last few launches like Brezza, Baleno, Ciaz, and the facelifted Dzire, they are selling like hotcakes.
And Hyundai is another company which is consistently growing both in volume and value. Hyundai is one of the two companies which can comfortably overprice their products and yet sell them well. The other company is Toyota.
Mahindra’s portfolio is dominated by SUVs as they are basically an SUV company. The only sedan they sell is Verito which is nothing but a Renault Logan and the only hatchback is Verito Vibe which is derived from Verito. The company is having tough time in maintaining its leadership in the SUV segment as the other companies are strengthening their SUV portfolio.
Honda Cars India Ltd gave itself a new lease of life with the introduction of diesel engine to its portfolio, and then continued the sales momentum with the introduction of new models like BR-V and WR-V.
Tata Motors is striving hard to shed off their “niggles & bad service” image and is making a commendable progress in that direction with their new launches like Tiago, Tigor, & Hexa.
Toyota is riding high on its reliability image and cashing in on the customers. But the Innova Crysta has got a fair share of niggles and issues(check out thread1, thread2 & thread3) which if not addressed appropriately might tarnish Toyota’s reputation.
Renault India is presently depending on two models Kwid & Duster. The company is looking forward to consolidate its product range to make way for the new launches.
Ford is another company(one being Tata) that is working on to shed off its negative(costly maintenance) image, and they are also progressing but at a slow pace. Figo & Aspire despite being good performers are not finding many takers due to the Ford’s legacy issues.
Thanks to Jeep Compass that Fiat India records an exponential growth.
With 49.4% market share Maruti Suzuki’s sales in September 2017 stood at 1,50,521 units which is 9.6% higher than the same period last year. The all new Dzire is moving off the shelves like hotcakes, its sales for this September stood at 34,305 units. Alto sales resumed to 23k plus mark after a brief fall for a couple of months. Baleno sales grew by 53% from 10,623 units in the last September to 16,238 units in September 2017. WagonR, though with slight ups and downs in sales is bringing in good numbers to the company due to lack of a proper competitor. Its sales this September stood at 14,649 units.
Vitara Brezza proved to be an immediate success to Maruti Suzuki and is consistently doing well. This month sales stood at 13,268 units. Soon to be updated Swift’s sales declined by 21% from 16,746 units in September 2016 to 13,193 units in this September. The aging Omni, is consistently selling well as it is addressing a group of people whom no other car in India is addressing. Ertiga sales declined by 12% when compared to same month last year. Celerio though doing decent numbers, may see gradual decline due to the stiff competition from the Tata Tiago. Ignis is averaging around 4k units per month which is due to its premium pricing and oddball love or hate design. Ciaz did not actually displace the Honda city but expanded the segment as a whole. S-Cross sales ambled around 2k units since its introduction but this September sales plunged to 385 units as prospective buyers postponed their purchase and waited for the facelift.
Hyundai Motor India Ltd(HMIL) entered India in 1996, their first car Santro was a runaway success. Within few months of inception HMIL became second largest car manufacturer in India. And it continued its hold throughout the past two decades.
Apart from the top selling trio i10 Grand, i20 Elite, & Creta, this month Hyundai got another top seller in the form of Verna. But we have to wait and see whether if Verna can sustain at 6k units/month mark or will decline after fading of initial euphoria. Eon sales grew by 14% from 4,504 to 5,144 units. Most of the Xcent sales are due to Ola , Uber, and the likes. Tucson sales this month stood at 86 units. Introduction of AWD might add slight boost to its numbers.
Bolero, Scorpio, and XUV 500 are the bread winners for Mahindra & Mahindra. Major chunk of Bolero sales are from rural areas and there is no competition to it in the rural markets, its sales are dependent on good crop yields. Mahindra’s Nuvo Sport came in as a replacement to Quanto and this too failed miserably, finding it on roads is a rare sight. Most people are even not aware that there is a vehicle called Nuvo Sport.
Mahindra is prepping up to launch a slew of new products. MPV U321 to take on Innova Crysta. A bigger version of TUV 300 called as TUV 300 Plus. An SUV code-named S201 based on Ssangyong Tivoli to take on Hyundai Creta.
Honda City is continuing its hold despite competition from Maruti Ciaz and Hyundai Verna. Competition is heating up in the segment, all being strong contenders. This month Honda City found 6,010 new homes. Honda’s second best seller is WRV with sale of 4,834 units. Jazz settled at 3rd position after Baleno and i20 in the premium hatchback segment. Amaze, BRV, Brio, and CRV, sales of all them declined. Compact sedan segment is dominated by Dzire. Xcent and Amaze stood at 2nd and 3rd positions. Accord found 18 new homes.
Tata Motors impact design philosophy is showing off its positive results. All their new new launches are succeeding in making the necessary impact. Their transformation journey is also turning out to be positive. They are progressively breaking the bad image they have in the market. Tiago is received well by the market, its sales are gradually increasing owing to the word of mouth publicity by the happy customers. Its sales this month stood at 8,316 units which is 82% growth compared the same period last year.
Tigor and Hexa met with mediocre success, their sales this month stood at 1,770 units and 1,245 units respectively. Hexa sales are bound to grow further as it is also(like Tiago) gaining good word of mouth from the current users. Tata Motors is swiftly and appropriately addressing all the minor issues that are coming up, and this is helping them break their past baggage and reinforce good impression in the market.
Tata Motors entered into the compact SUV segment with the launch of Nexon. This month its sales stood at 2,772 units, most them are dealer cars for test drive purpose. We have to watch the sales in upcoming months to know whether the product is received well by the market or not. Tata Motors got many things right like entry-price, engines, interiors, & design et cetera. Tata is hoping that Nexon will help the company reach the third position in sales behind Maruti & Hyundai. All the best to Tata Nexon.
Tata Motors is preparing products to fill the void in its product portfolio. A premium hatchback code-named X451 based on the all new AMP(advanced modular platform) to take on the likes of Baleno and i20. A full size sedan to be positioned above Zest. Two SUVs Q501 & Q502 to take on Creta, Jeep Compass, and Fortuner. These SUVs will be based on Land Rover Discovery Sport platform.
With the upcoming launches and existing models gaining traction, Tata Motors is bound to grow further.
Toyota’s bestseller Innova Crysta sales stood at 6,323 units. Toyota Fortuner’s sales stood at 2,185 units which is quite good for the 30lakh to 40lakh price bracket. Etios, Liva, and Liva Cross are not performing according to the segment standards. Their sales declined by 22% and 10% respectively, these numbers are from taxi segment buyers and Toyota brand loyalists. Landcruiser sales stood at 11 units which is not bad considering the hefty price it is asking.
Renault is wholly dependent on two models Kwid and Duster. Kwid though didn’t displace the segment leader Alto, it comfortably settled at second position. Renault India is trying to consolidate its existing portfolio before it introduces new products. Owing to miniscule sales Renault is discontinuing Pulse, Scala, Koleos, & Fluence. As Renault India is presently busy in launching Captur, they postponed the introduction of next-generation Duster.
Renault India is expecting to improve its domestic sales with the help of Captur crossover. But this might not happen as the company is caught by a Team-Bhp member while it was trying to cheat the Indian customers with the help of a deceitful advertisement. In the the advertisement it showed off awards of another car as its own awards(European Captur which is completely a different car based on different platform, everything is different except name and form). After it was caught, the company immediately pulled off the advertisement from its Youtube channel. This is in no way acceptable or forgivable as the company knowingly did this feat.
Ford India overall sales (domestic+export) declined by 36% from 22,590 vehicles in last September to 16,525 vehicles in this September. While the domestic sales declined marginally to a tune of 2.8%, it is the exports that declined massively from 13,572 units in 2016 September to 7,756 units in 2017 September. The company cites supply chain constraints as the cause for the sales decline in September. With new Ecosport launch ahead, the company hopes to improve its sales.
During September, the Mahindra Group and Ford Motor Company agreed to explore a strategic alliance, designed to leverage the benefits of Ford’s global reach and expertise, and Mahindra’s scale in India & successful operating model. The agreement between the two companies will allow each to leverage their mutual strengths during a period of unprecedented transformation in the global automotive industry. Teams from both companies will collaborate and work together for a period of up to three years.
Datsun India and Nissan India together sold 5,003 vehicles in the month of September 2017. Datsun’s contribution to the total sales is 77.3% and the remaining 22.7% is from Nissan’s own portfolio. Sunny sales grew by 248% from 64 units to 242 units. Redi-Go, Go+ , and Micra are the top three contributors. Redi-Go is not selling as good as its sibling Renault Kwid.
Volkswagen India domestic sales grew by 17.2% from 3,929 vehicles in the last September to 4,603 vehicles in September 2017. Polo , Ameo and Vento are the top three contributors for Volkswagen’s domestic sales. The trio’s contribution to total sales is 96.5%. The newly launched Tiguan managed to find 120 takers which is not bad considering its premium pricing and Volkswagen’s small dealership network.
Fiat India model range constituting Punto, Evo, Abarth, & Linea is good but their sales are very poor owing to the lack of proper service support from the company. Introduction of Jeep Compass restored the company back to life. Otherwise Fiat also have to quit India like GM did as their only source of income from 1.3 litre diesel engine is also at danger. Jeep Compass found 2,151 takers this September and in August its sales stood at 2,020. Looks like Fiat got a winner in its hands.
Skoda’s sales grew by 42.4% from 1,218 units in 2016 September to 1,735 units in this September. The only model from Skoda’s stable to bring in good numbers to the company is Skoda Rapid, its sales this month stood at 1,312 compared 744 units in the same period last year. That is a growth of 76%. The newly launched Kodiaq found 84 takers in September 2017. No doubt Skoda products are good but their service centers are tarnishing the company’s image to such an extent that it is reflected in the sales statistics.
Skoda dealers are stooping to such a low level that they are even selling fake/duped cars to customers. And the worst part is that the company is trying to support the dealer and his fraud. We must say not just the dealers but the company is stooping to lower levels. There are numerous other horror stories of Skoda. They should do fair business or should quit India. Before anything else like launching new products they should work on to improve their dealership experience and also should work to eradicate corruption done by their dealers.
Top 25 sellers of this month:
Source: Auto Punditz