Nissan and DeNA to start Easy Ride robo-vehicle mobility service trial

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YOKOHAMA, Japan – Nissan Motor Co., Ltd. and DeNA Co., Ltd. will begin a field test of Easy Ride, the robo-vehicle mobility service being developed by both companies, on March 5.

Easy Ride is envisioned as a mobility service for anyone who wants to travel freely to their destination of choice in a robo-vehicle. During the field test, in the Minatomirai district of Yokohama, in Japan’s Kanagawa Prefecture, the participants will be able to travel in vehicles equipped with autonomous driving technology along a set route. The route spans about 4.5 kilometers between Nissan’s global headquarters and the Yokohama World Porters shopping center.

For efficient fleet operation and customers’ peace of mind, Nissan and DeNA have set up a remote monitoring center that uses the two companies’ advanced technologies.

Nissan and DeNA will also test Easy Ride’s unique service functions. Using a dedicated mobile app, passengers can input what they want to do via text or voice and choose from a list of recommended destinations. An in-car tablet screen will show selections of nearly 500 recommended places of interest and events in the vicinity. Additionally, about 40 discount coupons for retailers and restaurants in the area are available for download on the participants’ own smartphones.

Participants will be asked to complete a survey about their overall user experience, usage of content and coupons from local retailers and restaurants, and preferred pricing for the Easy Ride service. Nissan and DeNA will use the survey results as they continue to develop the offering, and for future field tests.

The field test will enable Nissan and DeNA to learn from the experience of operating the Easy Ride service trial with public participation, as both companies look toward future commercial endeavors. Nissan and DeNA will also work to develop service designs for driverless environments, expanded service routes, vehicle distribution logic, pick-up/drop-off processes and multilingual support. The companies aim to launch Easy Ride in a limited environment at first, and then introduce a full service in the early 2020s.

With customers able to discover new local destinations, the companies expect Easy Ride will also help energize cities and neighborhoods.

About DeNA

DeNA (pronounced “D-N-A”) develops and operates a broad range of mobile and online services including games, e-commerce, entertainment, healthcare, automotive and other diversified offerings. Founded in 1999, DeNA is headquartered in Tokyo with over 2,000 employees. DeNA Co., Ltd. is listed on the Tokyo Stock Exchange (2432). For more information, visit: dena.com

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Nissan and DeNA unveil Easy Ride mobility service in Japan

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YOKOHAMA, Japan and TOKYO – Nissan Motor Co., Ltd. and DeNA Co., Ltd. today unveiled the Easy Ride brand for the new robo-vehicle mobility service that the two companies are developing jointly. The companies also announced plans for a field test with public participation.

The public field test will take place in the Minatomirai district of Yokohama, Kanagawa Prefecture, Japan from March 5, 2018, to March 18, 2018.

Nissan and DeNA started collaborating to develop a new mobility service that uses autonomous driving technology in January 2017. The two companies aim to combine the Nissan Intelligent Mobility vision, through technological assets in autonomous driving, vehicle electrification and connected cars, with DeNA’s experience in developing and operating driverless mobility services using its expertise in the internet and artificial intelligence.

With “more freedom of mobility” as its concept, Easy Ride is envisioned as a service for anyone who wants to travel freely to their destination of choice in a robo-vehicle. The goal is to allow customers to use a dedicated mobile app to complete the whole process from setting destinations and summoning vehicles to paying the fare.

Customers can also select recommended local destinations and sightseeing routes depending on their objectives. Nissan and DeNA plan to support multiple languages and to use a remote monitoring system to ensure customer safety.

Nissan and DeNA started a technical field test using an autonomous vehicle this year. The companies will recruit participants for the March field test from today until Jan. 15 through the Easy Ride website, https://easy-ride.com.

Nissan and DeNA aim to provide the service as a new infrastructure option that supplements existing transportation. With customers able to discover new local destinations through Easy Ride, the companies expect the service will also help energize cities and neighborhoods.

About DeNA
DeNA (pronounced “D-N-A”) develops and operates a broad range of mobile and online services including games, e-commerce, entertainment, healthcare, automotive and other diversified offerings. Founded in 1999, DeNA is headquartered in Tokyo with over 2,000 employees. DeNA Co., Ltd. is listed on the Tokyo Stock Exchange (2432). For more information, visit: dena.com

Via Nissan News