Daimler Mobility Services purchases Europcar Group’s 25% stake in car2go Europe GmbH

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  • Daimler Mobility Services to hold 100% of car2go Europe after approval by the relevant authorities
  • Daimler is poised to further expand its mobility portfolio
  • car2go Group has more than 3 million users worldwide

Stuttgart. Daimler Mobility Services announced today that it will acquire the 25 percent stake in car2go Europe GmbH from joint venture partner Europcar Group. The acquisition means that following approval of the transaction by the relevant authorities, 100 percent of the car2go Europe shares are in the hands of Daimler Mobility Services. In 2012, car2go Europe GmbH was created as a joint-venture, owned 75% by Daimler and 25% by Europcar. Today, car2go Group is present in Europe, North America and China, and has more than 3 million users worldwide.

“Over the course of the last several months, we have intensified our investments in mobility services in order to create a holistic mobility system with a broad portfolio. As part of this strategy, we decided to fully acquire the remaining shares in car2go Europe,” stated Daimler’s Head of Mobility Services Jörg Lamparter. “We want to thank Europcar for their great support as we went from a car sharing start up to the leading car sharing company in the world,” Lamparter continued.

Daimler is poised to further expand its mobility portfolio

Daimler Mobility Services is poised to further expand its mobility portfolio, expand its customer base and enhance the customer experience through bundled mobility products. With the customer insights gained through 24 million rentals for both combustion engines and electric cars alone in 2017, car2go has laid the ground work for Daimler’s CASE strategy as the company shifts to a fully connected, autonomous, shared and electric vehicle portfolio. Today, car2go has algorithms which predict mobility demand and the fleets are strategically moved to optimize maximum usage and meet demand. The goal is to develop the required expertise and resources so that we are a leader in the future business with self-driving cars.

“I want to thank Europcar for their collaboration in supporting car2go’s expansion across Europe. We have collectively transformed car sharing from a trend to a lifestyle and have created a mobility community,” stated Olivier Reppert, CEO car2go Group.

Caroline Parot, Europcar Group’s Chief Executive Officer, stated: “We want to thank the Daimler Group for our longstanding partnership since 2012 within car2go Europe. This investment has taught us a great deal about car sharing.”

17.8 million customers are registered with car2go, moovel and mytaxi

In addition to car2go, Daimler Mobility Services is responsible for moovel and mytaxi: The mobility platform moovel offers on-demand access to various mobility offers, including booking and payment. mytaxi is a market leader amongst the taxi hailing apps in Europe. Moreover, Daimler Mobility Services holds minority stakes in Blacklane, Careem, Flixbus, Turo and Via. Almost 18 million customers are registered with car2go, moovel and mytaxi, which are offered in more than 100 cities in Europe, North America and China.

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Daimler’s mytaxi announces new chief executive officer

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  • Marc Berg joining as new CEO
  • mytaxi has experienced tremendous growth (>300%) over the last 12 months
  • Andrew Pinnington decides to step down as CEO after successful integration and expansion
  • Pinnington will remain on board to ensure smooth transition to new leadership

February 8, 2018, Hamburg: mytaxi announced today that Marc Berg will join as the new CEO, succeeding Andrew Pinnington with effect from April 16 this year.

mytaxi has seen tremendous growth over the past 18 months. In 2017 alone, mytaxi provided 75 million trips (+337%) and increased its active passengers to more than 11 million (+194%). During Pinnington’s tenure, the company grew from a local player in Germany to the European leader in ride hailing services through strategic acquisitions and dynamic growth.

Pinnington decided to step down as CEO after successfully merging Hailo, Clever Taxi and Beat into the mytaxi business, while simultaneously scaling the existing operations. Pinnington will remain in the business to ensure a smooth transition to his successor, Marc Berg.

Berg is currently the CEO, DACH of Klarna Group the leading provider of secured online payment services in Europe. He has held this position since 2016 and during his tenure, the company has seen dynamic growth in the DACH (Germany, Austria, Switzerland) region for which he is responsible. He was also responsible for executing strategic acquisitions while successfully building out the DACH organization. In addition to his banking and e-commerce background, Berg has held various senior leadership positions in other digital and fast-growing companies.

Stephan Unger, Chairman of the Supervisory Board and Daimler Financial Services Board Member: “I am happy to have found an experienced strategist and digital executive in Marc. I am confident that Marc will further build on the enormous growth the company has seen over the past year and to further shape the organization to become a global player in the mobility space.

At the same time, I sincerely thank Andrew for growing mytaxi into Europe’s largest ride hailing app and for his leadership as we merged several acquisitions into the mytaxi family. We respect Andrew’s decision and are grateful for his ongoing support as the leadership transitions to Marc at this exciting stage of the company’s development.”

Including Beat and Clever Taxi, mytaxi currently operates in 70 cities in Europe and South America and has more than 120,000 registered drivers. In 2018, it is focused on continuing its growth strategy in relation to cities, customers and drivers. mytaxi is a part of Daimler Mobility Services which is strategically focused on dynamic growth and creating a customer-centric, broad mobility eco-system.

About mytaxi: 

mytaxi was founded in June 2009 and was the world’s first taxi app that established a direct connection between a passenger and a taxi driver. With over 10 million downloads and 120,000 registered taxi drivers, mytaxi is the leading taxi e-hailing app in Europe.

Since September 2014, mytaxi is part of the Daimler Mobility Services GmbH (part of the Daimler Group). In July 2016, mytaxi announced the merger with Hailo, the leading taxi app in the UK and Ireland, an important step to become the leading taxi e-hailing app in Europe. In February 2017, mytaxi announced the acquisition of Beat (previously Taxibeat), the leading taxi app in Greece, available also in Peru and Chile. In June 2017, mytaxi announced the acquisition of Clever Taxi, the leading taxi app in Romania.

With more than 600 employees in the whole entity, mytaxi spans across UK, Germany, Ireland, Austria, Poland, Spain, Italy, Portugal and Sweden as well as Greece, Peru and Chile (with Beat) and Romania (with Clever Taxi). In total, it is available in over 70 cities of eleven European and two South American Countries. More information is available at: http://www.mytaxi.com/

Source: Daimler Press Release