“Best Global Brands 2018” – the star shines: Mercedes-Benz is the world’s most valuable premium automobile brand

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Stuttgart. Mercedes-Benz was able to further increase its brand value and is once again the world’s most valuable premium car brand. In the current “Best Global Brands 2018” ranking by the renowned U.S. brand consulting company Interbrand, Mercedes-Benz again climbed places in the top ten most valuable global brands and now is ranked on 8th place. Mercedes-Benz is still the only European brand in the top ten. Compared with 2017, the value of the brand grew by two percent to 48.6 billion dollars. Mercedes-Benz has continually increased its value since 2009.

“It is great news that the value of the Mercedes-Benz brand has further increased”, says Britta Seeger, member of the Board of Management of Daimler AG responsible for Mercedes-Benz Cars Marketing & Sales. “Once again we are the world’s most valuable premium automobile brand and are thus holding our ground in a field surrounded by big technology and consumer brands. We are delighted that people reward our new products such as the fully-electric EQC, our bold marketing campaigns such as the Grow Up campaign and new dialogue formats such as the ‘me Convention’.”

The strengths of the Mercedes-Benz brand lie in its long tradition, great innovative strength, the will to constantly reinvent itself and the abiding principle of its founding fathers only to be satisfied with the best. From the invention of the automobile to the largest manufacturer of luxury vehicles and a provider of comprehensive mobility services – Mercedes-Benz always looks for the best answers to the mobility needs of people.

Global study on brand valuation This year marks the 19th time that the annual “Best Global Brands” study has been published by Interbrand. The study is considered by leading CEOs worldwide to represent the competitive benchmark for the value of international brands. The study is designed to identify the world’s 100 most valuable brands. Interbrand’s brand valuation considers the three aspects “financial performance of the brand’s products or services”, “role of the brand in the purchase decision-making process” and “strength of the brand in relation to safeguarding the company’s future revenue”. This method is the first one to be successfully certified according to ISO 10668:2010 – an international standard that defines the basic requirements on procedures and methods for determining the monetary value of a brand.

Mercedes-Benz also occupies first place among worldwide premium automobile manufacturers in the current “Global 500 2018” ranking by the US brand valuation company Brand Finance. 500 brands were examined in the course of this study. Mercedes-Benz is in 15th place (20th place in 2017) as the most valuable European brand, with a brand value of 43.9 billion dollars (a 24 percent increase over 2017). The jury expressly recognized the modernization of the brand, and the marketing and social media activities to reach new, younger target groups.

The complete Best Global Brands ranking can be found under at www.bestglobalbrands.com

Source: Daimler Press Release

STARTUP AUTOBAHN at full speed, over 130 joint projects between startups and corporations!

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  • Record number of startups and pilot projects at STARTUP AUTOBAHN – the biggest innovation platform in Europe powered by Plug and Play Tech Center: over 130 pilots with 74 startups, 10 meetups with more than 3000 visitors; 30+ mentoring sessions; 700+ individual startup-corporate introductions achieved within only one year.
  • STARTUP AUTOBAHN’s post-accelerator model works and goes global – from Stuttgart expanded to China and Singapore.
  • STARTUP AUTOBAHN goes beyond the future of mobility and industry 4.0 and covers topics like supply chain & logistics, enterprise processes (HR/retail), vehicle tech (CASE), vehicle services (fintech/insurtech), energy and beyond.
  • The neutral open innovation model attracts more corporations: five more industry leading companies joined STARTUP AUTOBAHN to work on joint projects with tech startups and help them grow their business and shape the future of innovation.
  • Many success stories have been written by STARTUP AUTOBAHN alumni startups: Plug and Play Global gave away the ‘ Innovation Award for Exceptional Pilot Collaboration’.

Stuttgart. Within only one and a half years, STARTUP AUTOBAHN has not just become the largest innovation platform but also facilitated a record number of 130+ pilot projects between 74 startups from all over the world and 11 industry leaders of Germany. On February 26th, 2018 STARTUP AUTOBAHN exclusively showcased 33 startups from Program 3 and their results from 100 days working with Plug & Play, Daimler, Porsche, Hewlett Packard Enterprise, DXC Technology, BASF, ZF Friedrichshafen, Deutsche Post DHL Group, Webasto, Murata, HELLA, and BENTELER.

Record number of startups and pilot projects at the biggest innovation platform in Europe

STARTUP AUTOBAHN facilitated 64+ joint projects between record number of 33 young tech companies and 11 industry leading corporations in Program 3. In the third batch of STARTUP AUTOBAHN, 33 young tech companies with the combined strength of now 11 corporate partners, have been working on 64 joint projects and showcased their results on the Expo Day at the ARENA2036 technology laboratory. The focus of these joint projects included e-mobility, human-machine interface, supply chain & logistics as well related themes in the field of vehicle tech (CASE), vehicle services (fintech / insurtech), enterprise processes (HR/Retail), future of production and industry 4.0.

The following startups from the US, Canada, UK, Norway, Finland, Netherlands, France, Germany, Austria and Switzerland validated and piloted their technologies on a neutral platform, moderated by Plug & Play within a three-month program: Acerta, Actronika, Affectiva, Arctic Coating, AVA, Bleenco, blik, CarbonTT, CARTO, Celonis, Cirrantic, CollectiveCrunch, Cybus, FlexeGRAPH, GBatteries, HD Vision Systems, LexaTexer, NÜWIEL, PlugSurfing, Prewave, Quantitec, Smoope, Snips, Tactotek, ThingOS, Toposens, ZeroLight, WayRay, Contractus, Resin.io, High Mobility, FluentAI and ProcessGold.

Joint projects go to serial production –  STARTUP AUTOBAHN is the best way for startups to get in business

A total of 74 startups graduated from the innovation platform through all three programs so far and many success stories have been written: the pilot conducted by the British startup what3words and Daimler in the last program goes into serial production as of spring 2018 –  A-Class drivers will be able to enter precise destinations using 3-word addresses, by voice or text input. Also, with the launch of the new Cayenne, Porsche is offering its customers a new parking service called “Parken Plus” in association with Evopark – a startup who participated in the first batch. Plug and Play – as the moderator of the program not only facilitates these pilot projects, but as one of the most active VC firms, also invested in STARTUP AUTOBAHN Program startups and connects the startups to other strategic investors and VCs. Investments include companies such as AVA, GuardKnox, GBatteries, Acerta, Relimetrics. We are also truly honored by the success stories of our alumni companies: Argus (Program 1) got acquired by Continental for approximately USD $400 million; Innoviz (Program 2) raised USD $90 million, Otonomo (Program 1) USD $40 million, CarJump (Program 1) was acquired by Peugeot, Vayyar (Program 1) raised USD $79 million, and many more.

STARTUP AUTOBAHN brings EXPO Day to the next level

On February 26th, 2018, an international audience of 800+ attendees had the chance to gain deep insights into the newest innovative technologies and to network with executives from various corporations, venture capitalists, investors, startups, universities, government representatives, mentors and press. On this third STARTUP AUTOBAHN EXPO Day, the 33 startups of Program 3 exclusively showcased their results of working 100 days with 11 leading industry players, while they pitched their ideas and pilots in front of the audience. Keynote speakers at the EXPO Day included leading industry experts both from the corporate and startup world. Oliver Blume, CEO of Porsche, Daniel Krauss, Founder and CIO at FlixBus, as well as Clare Jones what3words explained what it takes to become an external supplier to Daimler as a STARTUP AUTOBAHN startup alumni.

Plug and Play Global Innovation Award for Exceptional Pilot Collaboration and People’s Choice Award for the Best Pitch

Saeed Amidi, CEO and Founder of Plug and Play Tech Center announced Porsche, BASF, DXC Technology as the most innovative Corporations of all 200+ corporate partners of Plug and Play Tech Center worldwide for their exceptional four-party pilot collaboration with the startup Kreatize. Also, Daimler and the startup what3words received the Global Innovation Award from Plug and Play Tech Center’s CEO for the serial implementation of their joint project.

STARTUP AUTOBAHN – the largest European innovation platform’s post-accelerator model works and goes global – from Stuttgart expands to China and Singaporeae

Startup Autobahn continues at full speed and is about to onboard more startups with great technologies and ideas thriving to become the next unicorn. Keeping momentum, STARTUP AUTOBAHN has its foot on the throttle and Program 4 will start in March with new partners on board. With the combined strength of now 16 corporate partners, STARTUP AUTOBAHN offers the best startups worldwide an opportunity to validate their technology on a neutral platform, moderated by Plug & Play within a three-month program. The focus of Program 4 includes Smart Materials, 3D Printing, Shared Mobility Services, Future of Performance Driving, Robotics, Automation, Smart City, Supply Chain Automation, Last-Mile Logistics, as well related themes dictated by the corporate partners. STARTUP AUTOBAHN is looking forward to welcoming around 30+ startups in Program 4, who will be announced soon. Furthermore, to fill in the gap of a post-accelerator model in Asia/Pacific – STARTUP AUTOBAHN expanded to China and Singapore to unite smaller global tech startups with the unrivalled tech expertise of Silicon Valley and the best of German engineering.

Five more corporate partners joined the innovation platform to get  access to the latest technology trends and help startups thrive faster

STARTUP AUTOBAHN is honored to welcome Linde Group, Wieland Ventures, Jardines Matheson Holding, PostNL and AGC Glass Europe aboard to join Plug & Play, Daimler, University of Stuttgart, and ARENA2036, Hewlett Packard Enterprise/DXC Technology, BASF, Porsche, ZF Friedrichshafen Deutsche Post DHL Group, Webasto, Murata, BENTELER and HELLA to contribute as Ecosystem Partners to the innovation platform. STARTUP AUTOBAHN is open for further corporate partners as well. STARTUP AUTOBAHN believes in open doors, disruptive thinking, and the sharing of ideas, technology, and connections to help startups and corporates thrive faster.

About STARTUP AUTOBAHN:

STARTUP AUTOBAHN is a neutral innovation platform moderating an in-depth and curated collaboration between core partners from industry, Investment firms and mentors to help the growth of startup companies. STARTUP AUTOBAHN runs two three-month programs per year each followed by an EXPO Day. The program is stage-agnostic with a later-stage focus, designed to accelerate startups. STARTUP AUTOBAHN is providing all the support startups need to realize their vision faster: Space, tools, people, resources and access to a valuable network of corporations, investors, mentors, universities and government representatives. Plug & Play, the Silicon Valley accelerator and investor, is facilitating this joint project together with Plug and Play Germany GmbH, Daimler AG, ARENA2036, University of Stuttgart, Hewlett Packard Enterprise/DXC Technology, ZF Friedrichshafen, BASF, Porsche, Deutsche Post DHL Group, and Webasto. Along with the ecosystem partners like Murata, HELLA, as well as, BENTELER. Startups from all over the world are invited to submit their applications for the accelerator program on the future of mobility and Industry 4.0.

Source

Geely Founder Li Shufu is a new shareholder of Daimler AG

The share purchase makes Li Shufu currently the single largest shareholder of Daimler AG

(Hangzhou / Stuttgart) Geely Group, a company owned by Li Shufu and managed by Zheijang Geely Holding Group, has acquired a 9.7 percent stake of Daimler AG, Stuttgart through open market purchases of shares. The company made regulatory disclosures after the close of markets yesterday.

“Daimler is an outstanding company with a first-class management. It will be an honor to support this unique team under the leadership of Dieter Zetsche in the future,” said Li Shufu, chairman and owner of Zheijang Geely Holding Group. “I am particularly pleased to accompany Daimler on its way to becoming the world’s leading electro-mobility provider.”

The share purchase makes Li Shufu currently the single largest shareholder of Daimler AG and points to a long-term commitment. For the time being neither Geely Group nor any other company in the Zheijang Geely Holding Group intend to acquire additional shares. Li Shufu said he will fully abide by the company charter and governance structure of Daimler AG and respect its values and culture.

With revenue exceeding RMB 270 billion (USD 42.7 billion) in 2017, the Zheijang Geely Holding Group is China’s largest privately owned automotive manufacturing company and one of the world’s leading providers of electro-mobility. Major assets of the group include leading Chinese automaker Geely Automobile Holdings Ltd., Hangzhou (46 percent), Volvo Cars, Gothenburg, Sweden (100 percent), Volvo Trucks, Gothenburg, Sweden (8.2 percent), Lotus Motor Cars, Norfolk, UK (51 percent), Proton Cars, Malaysia (49.9 percent), London Taxi, Coventry, UK (100 percent) and China’s largest car-sharing provider, Cao Cao (100 percent), operating a fleet of around 16.000 electric vehicles worldwide.

Li Shufu: “The competitors which technologically challenge the global car industry in the 21st century are not part of the automotive industry today. But with challenges come opportunities. No current car industry player will be able to win this battle against the invaders from outside independently. In order to succeed and seize the technology highland, one has to have friends, partners, and alliances and adapt a new way of thinking in terms of sharing and united strength. And we have act now. My investment in Daimler reflects this strategic vision.”

Source

BharatBenz expands product portfolio with launch of all-new 16-tonne intercity coach

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  • Crafted for comfortable, safe inter-city travel.
  • Operators to benefit from low total-cost-of-ownership, reliable performance, proven BS-IV technology.
  • Mr. Markus Villinger, Managing Director Daimler Buses India: “We designed the all-new BharatBenz intercity coach to take inter-city travel to the next level: a safer and more comfortable experience for passengers and drivers, and more value for operators at the same time. Building on our acceptance in the market and this strong product with proven BS-IV technology, we are very confident to capture opportunities in this growing segment.”

Chennai – Daimler India Commercial Vehicles (DICV), the wholly-owned subsidiary of Daimler AG, continues its product offensive to further expand the product portfolio of its BharatBenz brand. As per plan and as announced in 2015 with the start of the company’s bus business, the all-new BharatBenz intercity coach completes the brand’s bus line-up. Targeted at the growing segment of inter-city travel, the 16-tonne, 238 hp (175 kW) front-engine coach complements BharatBenz’ successful portfolio of school, staff and tourist buses in the 9-tonne category, which have been available since the end of 2015.

Speaking at the launch event, Mr. Markus Villinger, Managing Director Daimler Buses India said: “We designed the all-new BharatBenz intercity coach to take inter-city travel to the next level: a safer and more comfortable experience for passengers and drivers, and more value for operators at the same time. Building on our acceptance in the market and this strong product with proven BS-IV technology, we are very confident to capture opportunities in this growing segment.”

Crafted for passenger comfort

With its optimized wheelbase, the 12-meter BharatBenz intercity coach ensures best-in-class cabin space distribution for easy seating, offering 790 mm of legroom for passengers. Refined interiors and wider windows provide for a relaxed journey with panoramic views. The front and rear air suspensions are calibrated with chassis performance to minimize impacts of road undulations. Overall, the vehicle also offers low levels of noise, vibration and harshness thanks to its unique open saloon design which enhances acoustic insulation despite a front mounted engine. A powerful air conditioner with engine driven compressor assures not only a pleasant cabin environment for passengers but also a less fatiguing workplace for drivers, helping them to stay alert.

Built for safer travel

The BharatBenz intercity coach adopts a holistic approach towards safety and is fitted with a comprehensive range of seamlessly integrated active and passive safety features. The robust aluminique body meets the stringent safety standards for roll over as per the AIS-031 CMUR Bus Body Code. Fabricated without any welded parts, the lightweight structure not only gives extra strength to the vehicle but also lowers its centre of gravity. This provides extra stability to the vehicle and drastically reduces chances of toppling. The wider brake lining (410 x 220 for all four tyres) guarantees effective braking leading to a better braking distance. With regard to interiors, the vinyl flooring comes with an anti-skid top layer and fire retardant materials which are carefully designed to ensure a safe walkway for passengers in case of emergency situations.

Designed to meet operators’ requirements

With a focus on higher profitability for bus operators, the BharatBenz intercity coach is designed for lower cost of ownership. The vehicle body’s unique aluminique structure considerably lowers its gross vehicle weight, while the aerodynamic body design and tubeless tyres reduce drag and rolling resistance, altogether improving fuel efficiency. The coach also offers unmatched oil change and gearbox oil change intervals of 100,000 km. The extended warranty that BharatBenz offers for all its vehicles nationwide is also available. As a unique BharatBenz feature, annual maintenance packages are offered that cover both the body and chassis, ensuring optimum maintenance.

Proven BS-IV technology with SCR

BharatBenz BS-IV vehicles meet the upgraded norms using a system based on SCR technology proven in hundreds of thousands of Daimler commercial vehicles in many markets for over a decade. Besides the further improved fuel economy and lower maintenance costs, SCR technology allows BharatBenz BS-IV vehicles to operate unhampered with BS-III fuel, if required. The SCR technology uses an aqueous urea-based fluid called AdBlue, which is sprayed into the exhaust stream to break down dangerous nitrogen oxides emissions into harmless nitrogen and water. AdBlue consumption is only a fraction of fuel consumption, so refill intervals are fewer. AdBlue is available nationwide at all BharatBenz dealerships and other outlets.

About Daimler Buses India

Responsible for DICV’s bus business, Daimler Buses India is catering to the domestic market with a twofold strategy: BharatBenz front-engine buses and coaches meet the needs of the volume segment, while the premium segment is addressed with Mercedes-Benz rear-engine coaches. All vehicles are produced at DICV’s state-of-the-art plant in Oragadam near Chennai. Customer services for both brands are provided through the pan-Indian BharatBenz dealer network, offering tailor-made service packages, 24×7 after-sales support, and advanced interactive vehicle diagnosis. Custom-tailored financing solutions are provided by Daimler Financial Services India and through DICV’s partnership with over 25 banks and NBFC (Non-banking Financing Companies).

[Jobs] Current Openings at Car2Go, a Daimler AG subsidiary

Current Openings

Serial# Job Title Location Description & Apply link
1 Member Services Associate Austin, Texas Click Here
2 Digital Marketing Intern Austin, Texas Click Here
3 Financial Analyst Austin, Texas Click Here
4 Communications Coordinator Austin, Texas Click Here

About Car2Go

Car2Go is a car sharing service which gives you all the conveniences of owning a car without owning one. It takes away from you all the burdens of owning a car like refueling, servicing, cleaning and insuring etc. Car2Go vehicles are available all over the cities they serve, you have just hop into the car, drive to your desired destination and hop out. For further details about the company visit the website.

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Car2Go is a subsidiary of Daimler AG (parent company of Mercedes-Benz) providing carsharing services in European and North American cities. The company offers exclusively Smart Fortwo and Mercedes-Benz vehicles and features one-way point-to-point rentals. Users are charged by the minute, with hourly and daily rates available.The service forgoes the typical centralized rental office, and cars are user-accessed wherever parked via a downloadable smartphone app. As of May 2015, Car2Go is the largest carsharing company in the world with over 1,000,000 members.

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