Tata Motors and Microsoft India collaborate to redefine the connected experience for automobile users

Tata Motors aims to enhance in-car connectivity and efficiency to provide an enriched mobile experience for its consumers

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Tata Motors and Microsoft India announced a strategic agreement to redefine connected and personalized driving experiences for Indian customers. Tata Motors will leverage Microsoft’s connected vehicle technologies that bring together artificial intelligence (AI), advanced machine learning, and the Internet of Things (IoT) capabilities on the global hyper-scale Azure cloud, to traverse the digital and physical worlds and create a highly personalized, smart and safer driving experience across the digital life of a vehicle owner. The first vehicle showcasing the vision for these enhanced driving experiences will be unveiled at the 87th Geneva International Motor Show on 7th March 2017. This will be via Tata Motors’ unique user interface application and services suite utilizing Microsoft enabled functionality like advanced navigation, predictive maintenance, telematics and remote monitoring features.

Commenting on the partnership, Guenter Butschek, CEO & MD, Tata Motors, said, “With the aim to develop innovative and technologically leading products that excite customers, we at Tata Motors, understand the need for a connected ecosystem that can integrate into the digital lives of customers. We are using Microsoft’s connected vehicle technologies on Azure intelligent cloud to bring the digital lives of our customers into the cars they drive. Making the most of fast-paced innovation cycle that Microsoft has to offer, we will create a fully connected and seamless driving experience for our customers.”

Commenting on the association, Anant Maheshwari, President, Microsoft India said, “We are excited to partner with Tata Motors as they embark on a new journey of innovation with Microsoft Azure cloud. Using IoT, AI and machine learning technologies, we will provide vehicle owners in India and across the world with a safe, productive and fun driving experience.”

Using Microsoft technology will empower Tata Motors to provide connectivity features on mainstream, mass-market vehicles at affordable prices. Tata Motors will continuously develop and launch new connected services and applications that make it easier for people to stay connected to work, entertainment and social networks, with greater safety & security as well as services to maximize better use of newly found in-car free time.

In addition, Tata Motors’ recently launched ring-fenced vertical, TAMO, will act as an open platform to foster innovation through a startup ecosystem and develop vehicles with on-the-go connectivity. In its first phase, the advanced offerings will incorporate technologies such as cloud computing, analytics, geo-spatial & mapping and increased human-machine interface, creating a new benchmark in the industry for connected vehicles. TAMO will provide a digital eco-system, which will be leveraged by Tata Motors to support the mainstream business in the future.

Connected experience for vehicle owners

In the future, Tata Motors vehicles will offer drivers and passengers a highly digital driving experience. Microsoft Azure cloud computing technologies will allow advanced navigation, predictive maintenance and vehicle centric services, remote monitoring of car features, external mobile experiences and over-the-air updates. These will be powered by Microsoft Azure cloud and services such as advanced analytics, machine learning, IoT and artificial intelligence. Among the driving scenarios being explored for the future are the following:

  • Based on their profile and location data, vehicle owners can receive proactive point-of-interest, shopping and route assist recommendations enabling them to achieve more on the go.

  • Pre-emptive service alerts based on vehicle health data will enable owners to avoid costly down time en-route on planned road trips.

  • Using industry-leading firmware over the air (FOTA) and software over the air (SOTA) updates protocols, key vehicle settings can be updated remotely, over the cloud. These will help cloud based diagnostics and the ability to use insights from vehicle data to prevent warranty and recall issues, and offer new services that improve user experience.

  • By capturing, analyzing and acting on live road conditions, vehicle owners will be able to increase safety, optimize vehicle performance by avoiding roadblocks and rough terrain. By unifying navigation, data elements like maps, weather, traffic, and parking the solution can deliver optimized routing and location based services to vehicle owners.


Also read:

Tata Motors forays into future mobility solutions with TAMO

Tata Motors to unveil performance brand TaMo; Two-seater mid-engined sportscar will be unveiled at 2017 Geneva Motor Show


About Tata Motors

Tata Motors Limited is India’s largest automobile company, with consolidated revenues of INR 275,561 crores (USD 41.6 billion) in 2015-16. Through subsidiaries and associate companies, Tata Motors has operations in the UK, South Korea, Thailand, South Africa and Indonesia. Among them is Jaguar Land Rover, the business comprising the two iconic British brands. It also has an industrial joint venture with Fiat in India.  With over 9 million Tata vehicles plying in India, Tata Motors is the country’s market leader in commercial vehicles and among the top in passenger vehicles. Tata cars, buses and trucks are marketed in several countries in Europe, Africa, the Middle East, South Asia, South East Asia, South America, Australia, CIS and Russia.

About Microsoft

Founded in 1975, Microsoft (Nasdaq “MSFT”) is the worldwide leader in software, services, devices and solutions that help people and businesses realize their full potential. Microsoft set up its India operations in 1990. Today, Microsoft entities in India have over 7,000 employees, engaged in sales and marketing, research and development and customer services and support, across nine Indian cities – Ahmedabad, Bangalore, Chennai, Delhi NCR, Hyderabad, Kochi, Kolkata, Mumbai and Pune. Microsoft is committed to touching and transforming lives and businesses in India through technology.

Via Tata Motors Press-Release

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HARMAN Partners with Ultrahaptics to Bring Custom Haptic Sensations to the Connected Car

New Haptic Technology Keeps Drivers Focused on the Road by Controlling Commands with Sensations

STAMFORD, CT – HARMAN International (NYSE: HAR), the premier connected technologies company for automotive, consumer and enterprise markets, today announced the development of a mid-air haptic feedback system, developed in partnership with Ultrahaptics, an organization dedicated to creating a connection between people and technology by using ultra sound to project sensations onto a hand. The new technology allows drivers to control infotainment and audio systems with hand gestures, enabling them to keep their eyes on the road and lowering cognitive distraction while driving. Reducing driver distraction is critical as distracted drivers are responsible for accidents that daily claim more than eight lives and cause 1,161 injuries in the United States, according to the Centers for Disease Control and Prevention.

In collaboration with Ultrahaptics, HARMAN has created a mid-air haptic system featuring sophisticated sensations that can control multiple in-vehicle systems, including audio infotainment functions. The system creates haptic sensations that track the driver’s hand movements, which then gives feedback for various gesture commands. The haptic solution allows drivers to simply move their hands in the air and feel the controls to adjust their embedded infotainment system.

“As cars become more connected, driver safety has never been more important, which is why HARMAN constantly works to deliver solutions designed to keep drivers safe on the road,” said Stefan Marti, VP, Future Experience, HARMAN. “Our haptic feedback solution makes the driving experience safer by enabling drivers to keep their eyes on the road while still maintaining intuitive control of infotainment and audio systems.”

HARMAN worked closely with Ultrahaptics to design this unique system combining custom haptic sensations, gestural interfaces and HARMAN’s custom visual interactive Graphic User Interface (GUI). This solution from HARMAN and Ultrahaptics showcases a unified system with a highly-integrated haptic and audio-visual component.

“Partnering with HARMAN to combine expertise from both organizations has enabled us to develop a unique solution that will improve driver safety,” said Steve Cliffe, CEO, Ultrahaptics. “Technology and connectivity continue to be further integrated into our lives, particularly in the car, requiring organizations to consistently innovate to deliver technology that will change how drivers interact with their vehicles to keep them safer while driving.”

– Harman Press Release

Daimler and Uber join forces to bring more self-driving vehicles on the road

  • Daimler and Uber sign general agreement on the intended supply and operation of self-driving Mercedes-Benz vehicles on Uber’s network

Stuttgart/ San Francisco, Jan 31, 2017: Daimler and Uber today announced an agreement on their intent to cooperate on the supply and operation of self-driving vehicles. Under the terms of the cooperation Daimler plans to introduce self-driving vehicles also on Uber’s global ridesharing network in the coming years. Daimler is the first auto company to join with Uber as it opens up its platform for manufacturers to introduce their own self-driving cars.

With its new corporate strategy entitled CASE – which stands for “Connected”, “Autonomous”, “Shared & Services” and “Electric” – Mercedes-Benz Cars is marking out the cornerstones for its future success and the reshaping of mobility. This agreement is the next step into the future of shared and autonomous driving. Daimler is a pioneer when it comes to self-driving vehicle technologies. The new Mercedes-Benz E-Class is the world’s first series-production vehicle to be awarded a test licence for autonomous driving in the US state of Nevada. With its Highway Pilot system, Daimler Trucks is now the world’s first truck manufacturer with plans to develop an autonomous driving system for use in commercial vehicles.

Uber has assembled a strong self-driving engineering group with its Advanced Technology Group, which is testing self-driving vehicles on the road in the US. Uber’s Otto division is also working on self-driving trucks. And Uber has valuable experience that comes from running a ridesharing and delivery network across 74 countries.

Each company will benefit from the other’s industry-leading capabilities in research and development of autonomous driving and network operations.

“As the inventor of the automobile, Daimler aims to be a leader in autonomous driving – one of the most fascinating aspects of reinventing mobility”, said Dieter Zetsche, Chairman of the Board of Management of Daimler AG and Head of Mercedes-Benz Cars. “ Mobility service providers offer an ideal platform for autonomous driving technology and Uber is a leading mobility platform company. The real revolution in future mobility lies in intelligently linking the four major trends we call CASE: connectivity, autonomous driving, sharing and electric mobility. And we will certainly be the driver of these changes.”

Travis Kalanick, CEO and Co-Founder of Uber, said: “Self-driving technology holds the promise of creating cities that are safer, cleaner and more accessible. But we can’t get to that future alone. That’s why we’re opening up the Uber platform to auto manufacturers like Daimler. By combining Daimler’s and Uber’s technological strengths, more people can get access to reliable transportation at the push of a button.”

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