Daimler Mobility Services purchases Europcar Group’s 25% stake in car2go Europe GmbH

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*Image for illustrative purpose only
  • Daimler Mobility Services to hold 100% of car2go Europe after approval by the relevant authorities
  • Daimler is poised to further expand its mobility portfolio
  • car2go Group has more than 3 million users worldwide

Stuttgart. Daimler Mobility Services announced today that it will acquire the 25 percent stake in car2go Europe GmbH from joint venture partner Europcar Group. The acquisition means that following approval of the transaction by the relevant authorities, 100 percent of the car2go Europe shares are in the hands of Daimler Mobility Services. In 2012, car2go Europe GmbH was created as a joint-venture, owned 75% by Daimler and 25% by Europcar. Today, car2go Group is present in Europe, North America and China, and has more than 3 million users worldwide.

“Over the course of the last several months, we have intensified our investments in mobility services in order to create a holistic mobility system with a broad portfolio. As part of this strategy, we decided to fully acquire the remaining shares in car2go Europe,” stated Daimler’s Head of Mobility Services Jörg Lamparter. “We want to thank Europcar for their great support as we went from a car sharing start up to the leading car sharing company in the world,” Lamparter continued.

Daimler is poised to further expand its mobility portfolio

Daimler Mobility Services is poised to further expand its mobility portfolio, expand its customer base and enhance the customer experience through bundled mobility products. With the customer insights gained through 24 million rentals for both combustion engines and electric cars alone in 2017, car2go has laid the ground work for Daimler’s CASE strategy as the company shifts to a fully connected, autonomous, shared and electric vehicle portfolio. Today, car2go has algorithms which predict mobility demand and the fleets are strategically moved to optimize maximum usage and meet demand. The goal is to develop the required expertise and resources so that we are a leader in the future business with self-driving cars.

“I want to thank Europcar for their collaboration in supporting car2go’s expansion across Europe. We have collectively transformed car sharing from a trend to a lifestyle and have created a mobility community,” stated Olivier Reppert, CEO car2go Group.

Caroline Parot, Europcar Group’s Chief Executive Officer, stated: “We want to thank the Daimler Group for our longstanding partnership since 2012 within car2go Europe. This investment has taught us a great deal about car sharing.”

17.8 million customers are registered with car2go, moovel and mytaxi

In addition to car2go, Daimler Mobility Services is responsible for moovel and mytaxi: The mobility platform moovel offers on-demand access to various mobility offers, including booking and payment. mytaxi is a market leader amongst the taxi hailing apps in Europe. Moreover, Daimler Mobility Services holds minority stakes in Blacklane, Careem, Flixbus, Turo and Via. Almost 18 million customers are registered with car2go, moovel and mytaxi, which are offered in more than 100 cities in Europe, North America and China.

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[Jobs] Current Openings at Car2Go, a Daimler AG subsidiary

Current Openings

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About Car2Go

Car2Go is a car sharing service which gives you all the conveniences of owning a car without owning one. It takes away from you all the burdens of owning a car like refueling, servicing, cleaning and insuring etc. Car2Go vehicles are available all over the cities they serve, you have just hop into the car, drive to your desired destination and hop out. For further details about the company visit the website.

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Car2Go is a subsidiary of Daimler AG (parent company of Mercedes-Benz) providing carsharing services in European and North American cities. The company offers exclusively Smart Fortwo and Mercedes-Benz vehicles and features one-way point-to-point rentals. Users are charged by the minute, with hourly and daily rates available.The service forgoes the typical centralized rental office, and cars are user-accessed wherever parked via a downloadable smartphone app. As of May 2015, Car2Go is the largest carsharing company in the world with over 1,000,000 members.

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