December 2016 Car Sales in India

Car sales in India in December 2016
  • Sales of both Maruti Suzuki India and Hyundai Motors declined by 4.4% and 4.3% respectively though they retained their market positions. Maruti’s total domestic sales stood at 1,06,388 units and Hyundai’s sales stood at 40,057 units in December 2016.
  • Mahindra with sales of 16,209 units and a market share of 7.1% reclaimed its third position that it lost to Tata Motors last month. But the December 2016 sales declined by 7.4% compared to December 2015.
  • Toyota is riding on the success of new launches Innova Crysta and New Fortuner. Toyota’s sales for December 2016 stood at 12,747 units which is 22% more than last December sales.
  • Renault with sales of 11,244 units stood at 5th position behind Toyota.
  • And in the 6th position comes Tata with sales of 10,846 units. Though sales grew by 34.4% compared to the same period last year, market position slipped to 6. Sales of Tata Motors India are bound to grow in the coming months owing to the new launches Nexon SUV, Kite5 sedan and Hexa SUV.
  • Looks like WR-V’s launch isn’t helping Honda to improve its sales. Honda needs to bring the all new City as soon as possible and be more aggressive with new launches. Otherwise Honda sales are bound to decline further. Honda in December 2016 sold 10,071 units which is 18.6% lesser than the last December.
  • Ameo’s launch is helping Volkswagen to improve its sales. And Redi-GO is bringing in good numbers to Nissan India(though not as impressive as Kwid is doing to Renault). Looks like Enjoy’s price correction exercise is working well for Chevrolet that it saw a growth of 20% compared to last December.
  • Industry de-grew by 1.5%. December generally a good month for Automobile OEMs; this time couldn’t perform as per expectations. 2 main reasons to be attributed for this – Mr. Modi & Maruti. While the market is still reeling under ‘Demonitization’ effect; Maruti’s drop defined the industry degrowth as well. Hyundai’s YoY performance was similar to that of Maruti as well (-4.3%).
  • Luxury Brands Mercedes-Benz(26%), Audi(29%) and BMW(28%) are under ‘tremendous pressure’. The segment has literally taken a beating – First with the TCS (Tax Collected from Source) and now government’s policy of scrutinizing every luxury car purchase (after demonitization). The buyers in the segment are literally scared to finalize their purchase. Otherwise, December used to be a blockbuster month for luxury cars (as discounts are the highest in this segment in this month).

Sales figures sourced from AutoPunditz.