Auto Shanghai 2017: Maserati celebrated the milestone delivery of its 100,000th car and presented an interactive experience for its first ever SUV.

China’s distinction as the Quattroporte’s largest market as well as its 91% year-on-year sales growth in 2016 underline the Chinese market’s important role in Maserati’s global performance, which set a new record with 42,100 car deliveries worldwide last year.

The 100,000th Maserati

Maserati has taken centre stage with a historic moment at Auto Shanghai 2017, presenting its 100,000th car, a 2017 Quattroporte GranSport manufactured at the Avv. Giovanni Agnelli Plant in Italy, to the honoured Chinese owner. Featuring a solid-white exterior and an elegant shade of tan inside, this Quattroporte GranSport is fitted with 21″ Titano rims and features eye-catching red brake calipers. The colour combination perfectly reflects the brand’s legendary heritage of elegance and passion for performance.

Reid Bigland, Head of Maserati, officially unveiled car No. 100,000 at the press conference and announced its honoured owner, a successful and impressive young lady.

“China is Maserati’s largest market for Quattroporte in the world,” said Mr. Bigland. “Our remarkable performance in China last year was a major contributor to our record-breaking global sales. China’s elites are increasingly enamoured by the Italian brand of luxury, exquisite craftsmanship and passion for driving that are poured into every Maserati.”

Mirko Bordiga, Managing Director of Maserati China, provided additional context for the brand’s recent momentum. “Maserati has been in China for over twelve years,” he explained. “Our 2016 sales figures show a significant rise over those of 2015. We attribute this success not only to the fantastic line-up of cars we have launched, but also to Chinese consumers’ growing appreciation for Maserati’s unique lifestyle proposition.”

In 2016, Maserati’s sales volume in China broke 12,000, which marks an incredible 120-fold increase over the 100 sales made in 2004, the company’s first year operating in China. Today, Maserati has around 30,000 customers in China, 38 percent of whom are women. Maserati’s elegant aesthetics, unparalleled craftsmanship, seductive engine sound and thrilling driving experience have truly captured the hearts of China’s discerning new generation of business elites.

Over the past 100 years, Maserati has perfected the craftsmanship of super-luxury cars, engineering and producing each car entirely in Italy. Visitors to Auto Shanghai 2017 can take in an impressive line-up, featuring: Quattroporte, Maserati’s flagship sedan; Levante, the brand’s first-ever SUV; and the always-breath-taking Ghibli sporty sedan.

Levante Augmented Reality Experience

The Shanghai Motor Show will be the first stage to present the new Maserati Levante Augmented Reality Experience, an interactive and immersive experience for those who want to digitally explore more about Levante.

The new Levante Augmented Reality is developed with the Google’s Tango Technology, an Augmented Reality Computing Platform authored by Google, capable to detect the users’ position, allowing 3D mapping and physical space measurement.

All-in to provide the Levante Maserati Augmented Reality experience with a life-size virtual car. As a result, visitors have the possibility to virtually interact with a full scale virtual car and customize elements such as exterior and interior features also thanks to an intuitive light configurator tool. An immersive and Interactive experience, in Maserati style.

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Harman International & WayRay collaborate to develop Augmented Reality displays for Automotive Industry

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WayRay Augmented Reality Display projects information directly on to the windscreen

CES – LAS VEGAS – January 4, 2017 –  HARMAN International (NYSE: HAR), the premier connected technologies company for automotive, consumer and enterprise markets, and WayRay, a Switzerland headquartered pioneer in Holographic Augmented Reality displays, announced a collaboration to develop a wide view angle full windshield heads-up display proof of concept for the automotive market. WayRay, a pioneer of holographic AR displays for the auto industry, specializes in innovative use of holographic optical elements that enable an augmented reality (AR) projection system that is significantly more compact than traditional mirror and lens based projection technology and allows for high-resolution projection in direct line of sight of the driver particularly for ADAS applications such as augmented navigation.

Outputs from this collaboration can be fully-integrated into HARMAN’s end-to-end automotive connected car platforms that make the autonomous driving experience intelligent, safe and intuitive. HARMAN’s end-to-end compute platform leveraging the HARMAN LIVS suite of integrated technologies (Life-Enhancing Intelligent Vehicle Solutions), will transform the driving experience making it more powerful, productive and protected.

WayRay technologies allow the widescreen to be a new medium for information. An augmented reality solution, it is the first solution to use true holographic technology and deliver contextually relevant information to drivers and provide engaging entertainment for passengers simultaneously.

“HARMAN’s collaboration with WayRay is another example of our relentless drive to deliver seamless, integrated, connected and safer experiences in the car,” said Phil Eyler, president HARMAN Connected Car. “As the leader in the connected car space, HARMAN is committed to driving innovation across the industry to deliver on the needs of automakers and their drivers and passengers.”

“Holographic displays offer the opportunity to make self-driving vehicles safer and more reassuring for passengers,” said, Vitaly Ponomarev, CEO and Founder, WayRay. “By providing visualizations of what is happening around the car, how it’s riding and relevant POIs along your route, passengers are kept fully informed about the drive, even if they’re not actually driving.”

ABOUT HARMAN

HARMAN (harman.com) designs and engineers connected products and solutions for automakers, consumers, and enterprises worldwide, including connected car systems, audio and visual products, enterprise automation solutions; and connected services.  With leading brands including AKG®, Harman Kardon®, Infinity®, JBL®, Lexicon®, Mark Levinson® and Revel®, HARMAN is admired by audiophiles, musicians and the entertainment venues where they perform around the world. More than 25 million automobiles on the road today are equipped with HARMAN audio and connected car systems. The Company’s software services power billions of mobile devices and systems that are connected, integrated and secure across all platforms, from work and home to car and mobile. HARMAN has a workforce of approximately 30,000 people across the Americas, Europe, and Asia and reported sales of $7.0 billion during the 12 months ended September 30, 2016. The Company’s shares are traded on the New York Stock Exchange under the symbol NYSE:HAR.

ABOUT WAYRAY
WayRay is a global company based in Switzerland, with its own R&D center and prototyping laboratory. It specializes in development and production of transparent holographic displays based on HOE (holographic optical elements) and commercialization of this technology for consumer electronics and b2b markets.

Via: Newsroom Harman International