Hero MotoCorp to phase out all the models under licensing agreement with Honda

Ignitor, Impulse, Passion xPro, Maestro are going to be phased out by April 2017

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India’s largest two-wheeler maker, Hero MotoCorp will terminate sales of some of its models like the Maestro, Ignitor, Impulse and Passion xPro which were acquired under a licensing agreement with former partner Honda. The discontinuation will happen by the end of the current financial year.

According to Hero, they has achieved a significant milestone by launching the all-new Splendor iSmart 110. The automaker believes it has sufficient capability to develop new products for global customers. Hero has already got the Maestro Edge to replace the older version of the Maestro while sales of two-wheelers like the Ignitor, Impulse and Passion xPro is limited.

Recently the company launched its first in-house designed and developed motorcycle, the Splendor iSmart 110, which has a price tag of Rs. 53,000/- (ex-showroom, Delhi). Also, the company is looking at replacing its old models with new models developed on its own new technology.

The Hero Splendor iSmart 110 comes with an all-new engine developed at the company’s innovation centre in Jaipur. Hero MotoCorp has designed the new chassis and body for the new Splendor which results in savings on royalty payments to Honda.

The world’s largest selling 2-wheeler brand is planning to enter 50 new markets while setting up 20 manufacturing facilities across the globe, targeting an annual turnover of Rs. 60,000 crores by the end of this decade. However, due to some uncertain economic conditions in Africa, Latin and Central America, Hero MotorCorp has been facing some heat in its global ambitions.

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