Media drive started for performance variants of Tiago & Tigor twins

As per the tweet by Sirish Chandran, Tata Motors has started media drive for Tiago JTP and Tigor JTP.

It is a known fact that Tata Motors has been working along with Jayem Automotives of Coimbatore to make performance variants of Tiago and Tigor twins. Tata and Jayem together rolled out a 50:50 joint venture called JT Special Vehicles Pvt Ltd.

JT Special Vehicles Pvt. Ltd. will develop a range of performance vehicles in a phased manner at a dedicated line, currently being explored at Coimbatore. With all processes including design, precision machining, assembly, and testing facilities driven under one roof, this facility will aim to deliver the next level of personalization and enhanced performance with agility and efficiency.

Through this partnership the JTP (Jayem Tata Performance) range of cars will make it possible for a large consumer audience to experience the thrill of driving. It also aims at enhancing the product portfolio of TATA MOTORS, by offering exciting, emotion charged products. JTP will appeal to customers with a hidden streak of adventure who are looking for more than just a solution to the daily commute.

According to the product note from Tata Motors:

The Tiago JTP & Tigor JTP are the first two products from this new exciting range. They have been developed to deliver high performance through enhanced power and torque output using the 1.2L turbocharged petrol engine with performance oriented intake and exhaust systems. The engine is mated to a 5 speed manual transmission with optimized gear ratios for superior acceleration and extraordinary performance. It also features multi drive modes – City and Sports for the best of both- sheer performance or efficiency while negotiating every day traffic. The suspension has been tuned for precision with reduced ground clearance for improved handling.

The Tiago JTP and Tigor JTP features a new front end with large grill, smoked projector headlamps, bonnet and fender vents. 15” diamond cut alloy wheels and side skirts enhance the side profile while a diffuser on the rear bumper carries the sporty theme to the rear. Smoked projector headlamps not only provide great illumination but add a touch of aggression to the front .The interiors feature an all-black theme with sporty accents on AC vents, premium leather seats & steering with contrast red stitching.

The Tiago JTP and Tigor JTP also feature dual front airbags and next-gen ABS with EBD and Corner stability control for absolute safety in all driving conditions. For enhanced connectivity and a best in class infotainment experience – they come with infotainment system by Harman™ with 8 speakers for a surround sound like effect.

Technical Specifications:

7feb18-product-note-Tiago-JTP-Tigor-JTP-2

About Jayem Automotives:

Jayem Automotives is an independent Automotive R & D Company involved in design, development, testing and manufacturing of a wide range of automotive components, systems and prototypes. The company has been contracted by MRF Limited to manufacture and run the Indian Formula Ford Championship since 2008 & Formula 2000 since 2012 respectively.

About Tata Motors:

Tata Motors Limited is India’s largest automobile company, with consolidated revenues of INR 2, 75, 561 crores (USD 41.6 billion) in 2015-16. Through subsidiaries and associate companies, Tata Motors has operations in the UK, South Korea, Thailand, South Africa and Indonesia. Among them is Jaguar Land Rover, the business comprising the two iconic British brands. It also has an industrial joint venture with Fiat in India. With over 9 million Tata vehicles plying in India, Tata Motors is the country’s market leader in commercial vehicles and among the top in passenger vehicles. Tata cars, buses and trucks are being marketed in several countries in Europe, Africa, the Middle East, South Asia, South East Asia, South America, Australia, CIS and Russia.

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“Best Global Brands 2018” – the star shines: Mercedes-Benz is the world’s most valuable premium automobile brand

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Stuttgart. Mercedes-Benz was able to further increase its brand value and is once again the world’s most valuable premium car brand. In the current “Best Global Brands 2018” ranking by the renowned U.S. brand consulting company Interbrand, Mercedes-Benz again climbed places in the top ten most valuable global brands and now is ranked on 8th place. Mercedes-Benz is still the only European brand in the top ten. Compared with 2017, the value of the brand grew by two percent to 48.6 billion dollars. Mercedes-Benz has continually increased its value since 2009.

“It is great news that the value of the Mercedes-Benz brand has further increased”, says Britta Seeger, member of the Board of Management of Daimler AG responsible for Mercedes-Benz Cars Marketing & Sales. “Once again we are the world’s most valuable premium automobile brand and are thus holding our ground in a field surrounded by big technology and consumer brands. We are delighted that people reward our new products such as the fully-electric EQC, our bold marketing campaigns such as the Grow Up campaign and new dialogue formats such as the ‘me Convention’.”

The strengths of the Mercedes-Benz brand lie in its long tradition, great innovative strength, the will to constantly reinvent itself and the abiding principle of its founding fathers only to be satisfied with the best. From the invention of the automobile to the largest manufacturer of luxury vehicles and a provider of comprehensive mobility services – Mercedes-Benz always looks for the best answers to the mobility needs of people.

Global study on brand valuation This year marks the 19th time that the annual “Best Global Brands” study has been published by Interbrand. The study is considered by leading CEOs worldwide to represent the competitive benchmark for the value of international brands. The study is designed to identify the world’s 100 most valuable brands. Interbrand’s brand valuation considers the three aspects “financial performance of the brand’s products or services”, “role of the brand in the purchase decision-making process” and “strength of the brand in relation to safeguarding the company’s future revenue”. This method is the first one to be successfully certified according to ISO 10668:2010 – an international standard that defines the basic requirements on procedures and methods for determining the monetary value of a brand.

Mercedes-Benz also occupies first place among worldwide premium automobile manufacturers in the current “Global 500 2018” ranking by the US brand valuation company Brand Finance. 500 brands were examined in the course of this study. Mercedes-Benz is in 15th place (20th place in 2017) as the most valuable European brand, with a brand value of 43.9 billion dollars (a 24 percent increase over 2017). The jury expressly recognized the modernization of the brand, and the marketing and social media activities to reach new, younger target groups.

The complete Best Global Brands ranking can be found under at www.bestglobalbrands.com

Source: Daimler Press Release