Harley-Davidson invests in EV startup Alta Motors

Collaboration Will Advance Application of EV Motorcycle Technology and Expand Electric Motorcycle Marketplace Combining Instant Torque and Quick Acceleration with Intuitive and Dynamic Motorcycle Design

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MILWAUKEEMarch 1, 2018 /PRNewswire/ — Harley-Davidson, Inc. (NYSE: HOG) announced today that it has made an equity investment in Alta Motors, a leader and innovator in lightweight electric vehicles, and that the two companies will collaborate on electric motorcycle technology and new product development.

“Earlier this year, as part of our 10-year strategy, we reiterated our commitment to build the next generation of Harley-Davidson riders, in part, by aggressively investing in electric vehicle (EV) technology,” said Harley-Davidson President and CEO Matt Levatich. “Alta has demonstrated innovation and expertise in EV and their objectives align closely with ours. We each have strengths and capabilities that will be mutually beneficial as we work together to develop cutting-edge electric motorcycles.”

Harley-Davidson has already announced the planned launch of its first electric motorcycle, informed by Project LiveWire. That motorcycle is on track for release in 2019.

Since its inception, Alta Motors has designed and commercialized the world’s most advanced electric motorcycles, enabling everyone from pro riders to new riders to experience “the future of fast.”

“Riders are just beginning to understand the combined benefits of EV today, and our technology continues to progress,” said Alta Motors Chief Product Officer and Co-Founder, Marc Fenigstein. “We believe electric motorcycles are the future, and that American companies have an opportunity to lead that future. It’s incredibly exciting that Harley-Davidson, synonymous with motorcycle leadership, shares that vision and we’re thrilled to collaborate with them.”

As electric-drive innovation brings new levels of ease, accessibility and control, Harley-Davidson and Alta Motors aim to attract new audiences who are inspired by motorcycles and drawn to the “twist-and-go” ease and exhilaration of an electric motorcycle with no gears or clutch.

“We believe that EV is where global mobility is headed and holds great appeal for existing riders as well as opportunity to bring new riders into the sport,” said Levatich. “We intend to be the world leader in the electrification of motorcycles and, at the same time, remain true to our gas and oil roots by continuing to produce a broad portfolio of motorcycles that appeal to all types of riders around the world.”

About Harley-Davidson Motor Company

Since 1903, Harley-Davidson Motor Company has fulfilled dreams of personal freedom with cruiser, touring and custom motorcycles, riding experiences and events, and a complete line of Harley-Davidson motorcycle parts, accessories, general merchandise, riding gear and apparel. For more information, visit www.h-d.com.

About Alta Motors

Alta Motors is a global leader in electric motorcycles and lightweight EV drivetrains with a proprietary technology platform that offers new levels of energy density and performance. It leads the industry with a complete portfolio of battery and drivetrain components, a fleet of motorcycles manufactured at its world-class Brisbane, CA facility and a trophy-case of podium finishes. Alta’s award-winning Redshift platform is now available to riders at 44 U.S. dealerships across 19 states. Please visit us at: https://www.altamotors.co/.

Via: PRNewswire

Daimler Mobility Services purchases Europcar Group’s 25% stake in car2go Europe GmbH

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  • Daimler Mobility Services to hold 100% of car2go Europe after approval by the relevant authorities
  • Daimler is poised to further expand its mobility portfolio
  • car2go Group has more than 3 million users worldwide

Stuttgart. Daimler Mobility Services announced today that it will acquire the 25 percent stake in car2go Europe GmbH from joint venture partner Europcar Group. The acquisition means that following approval of the transaction by the relevant authorities, 100 percent of the car2go Europe shares are in the hands of Daimler Mobility Services. In 2012, car2go Europe GmbH was created as a joint-venture, owned 75% by Daimler and 25% by Europcar. Today, car2go Group is present in Europe, North America and China, and has more than 3 million users worldwide.

“Over the course of the last several months, we have intensified our investments in mobility services in order to create a holistic mobility system with a broad portfolio. As part of this strategy, we decided to fully acquire the remaining shares in car2go Europe,” stated Daimler’s Head of Mobility Services Jörg Lamparter. “We want to thank Europcar for their great support as we went from a car sharing start up to the leading car sharing company in the world,” Lamparter continued.

Daimler is poised to further expand its mobility portfolio

Daimler Mobility Services is poised to further expand its mobility portfolio, expand its customer base and enhance the customer experience through bundled mobility products. With the customer insights gained through 24 million rentals for both combustion engines and electric cars alone in 2017, car2go has laid the ground work for Daimler’s CASE strategy as the company shifts to a fully connected, autonomous, shared and electric vehicle portfolio. Today, car2go has algorithms which predict mobility demand and the fleets are strategically moved to optimize maximum usage and meet demand. The goal is to develop the required expertise and resources so that we are a leader in the future business with self-driving cars.

“I want to thank Europcar for their collaboration in supporting car2go’s expansion across Europe. We have collectively transformed car sharing from a trend to a lifestyle and have created a mobility community,” stated Olivier Reppert, CEO car2go Group.

Caroline Parot, Europcar Group’s Chief Executive Officer, stated: “We want to thank the Daimler Group for our longstanding partnership since 2012 within car2go Europe. This investment has taught us a great deal about car sharing.”

17.8 million customers are registered with car2go, moovel and mytaxi

In addition to car2go, Daimler Mobility Services is responsible for moovel and mytaxi: The mobility platform moovel offers on-demand access to various mobility offers, including booking and payment. mytaxi is a market leader amongst the taxi hailing apps in Europe. Moreover, Daimler Mobility Services holds minority stakes in Blacklane, Careem, Flixbus, Turo and Via. Almost 18 million customers are registered with car2go, moovel and mytaxi, which are offered in more than 100 cities in Europe, North America and China.

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