Nissan and DeNA to start Easy Ride robo-vehicle mobility service trial

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YOKOHAMA, Japan – Nissan Motor Co., Ltd. and DeNA Co., Ltd. will begin a field test of Easy Ride, the robo-vehicle mobility service being developed by both companies, on March 5.

Easy Ride is envisioned as a mobility service for anyone who wants to travel freely to their destination of choice in a robo-vehicle. During the field test, in the Minatomirai district of Yokohama, in Japan’s Kanagawa Prefecture, the participants will be able to travel in vehicles equipped with autonomous driving technology along a set route. The route spans about 4.5 kilometers between Nissan’s global headquarters and the Yokohama World Porters shopping center.

For efficient fleet operation and customers’ peace of mind, Nissan and DeNA have set up a remote monitoring center that uses the two companies’ advanced technologies.

Nissan and DeNA will also test Easy Ride’s unique service functions. Using a dedicated mobile app, passengers can input what they want to do via text or voice and choose from a list of recommended destinations. An in-car tablet screen will show selections of nearly 500 recommended places of interest and events in the vicinity. Additionally, about 40 discount coupons for retailers and restaurants in the area are available for download on the participants’ own smartphones.

Participants will be asked to complete a survey about their overall user experience, usage of content and coupons from local retailers and restaurants, and preferred pricing for the Easy Ride service. Nissan and DeNA will use the survey results as they continue to develop the offering, and for future field tests.

The field test will enable Nissan and DeNA to learn from the experience of operating the Easy Ride service trial with public participation, as both companies look toward future commercial endeavors. Nissan and DeNA will also work to develop service designs for driverless environments, expanded service routes, vehicle distribution logic, pick-up/drop-off processes and multilingual support. The companies aim to launch Easy Ride in a limited environment at first, and then introduce a full service in the early 2020s.

With customers able to discover new local destinations, the companies expect Easy Ride will also help energize cities and neighborhoods.

About DeNA

DeNA (pronounced “D-N-A”) develops and operates a broad range of mobile and online services including games, e-commerce, entertainment, healthcare, automotive and other diversified offerings. Founded in 1999, DeNA is headquartered in Tokyo with over 2,000 employees. DeNA Co., Ltd. is listed on the Tokyo Stock Exchange (2432). For more information, visit: dena.com

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Author: Prasanth Chunduri

I am an Independent Financial Advisor advising about mutual funds. Apart from my profession I am interested in cars and bikes.

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