Foresight completes a succesful System Demonstration with Uniti Sweden

NESS ZIONA, Israel–(BUSINESS WIRE)–Foresight Autonomous Holdings Ltd., a leading developer of Advanced Driver Assistance Systems (NASDAQ and TASE: FRSX), announced today that the company has successfully completed a system demonstration performed with Uniti Sweden. The system’s capabilities were demonstrated in Sweden, under a controlled environment and in open road driving.

The parties intend to negotiate a definitive agreement for commercial cooperation whereby Foresight’s multispectral all-weather conditions system will be developed and integrated into Uniti’s electric vehicles as an advanced driver-assistance system (ADAS), as well as the leading sensor system for the future autonomous capabilities of Uniti’s electric cars.

Foresight CEO, Mr. Haim Siboni, said, “We are very excited about the opportunity to team up with Uniti Sweden and provide Foresight’s unique multispectral-all-weather conditions vision-based ADAS system for Uniti’s premium electric vehicles. Both Uniti and Foresight share the same DNA of innovative companies with a strong passion to revolutionize safety and the driving experience for manned and autonomous vehicles. I am confident that this cooperation will be a game changer in the automotive industry.”

Uniti CEO, Lewis Horne, stated, “What Foresight can achieve in all weather and lighting conditions is impressive. Their technology mimics the vision system of humans, while greatly exceeding human vision capabilities and limitations. They are sure to be an important player in the future of autonomous electric cars.”

About Uniti

Uniti Sweden, founded in 2016, is developing a mass market electric city car that brings a new approach to safety and sustainability. The vehicle features autonomous capabilities and boasts an intuitive user experience which includes an electronic steering system, and a full-screen heads-up display. The highly scalable, lightweight construction, ushers in a new era for premium vehicle manufacturing.

About Foresight

Foresight (NASDAQ and TASE: FRSX), founded in 2015, is a technology company engaged in the design, development and commercialization of Advanced Driver Assistance Systems (ADAS) based on 3D video analysis, advanced algorithms for image processing and artificial intelligence. The company, through its wholly owned subsidiary, develops advanced systems for accident prevention, which are designed to provide real-time information about the vehicle’s surroundings while in motion. The systems are designed to alert drivers to threats that might cause accidents, resulting from traffic violations, driver fatigue or lack of concentration, etc., and to enable highly accurate and reliable threat detection while ensuring the lowest rates of false alerts. The company estimates that its systems will revolutionize ADAS by providing an automotive grade, cost-effective platform, and advanced technology.

Source: BusinessWire

Tata Motors announces new brand identity “Connecting Aspirations”

After the company embarked on a transformation journey during last year, a comprehensive project on ‘Corporate Branding’ was launched with the support of an external agency. The team undertook a thorough analysis of the existing and the desired future state of the company, gathered a lot of market intelligence and captured the much-required organizational voice, to establish a common theme underlying within the company’s existence.

A detailed review of the recommendations put up to the Tata Motors Executive Committee led to the conclusion and the careful selection of the Brand promise – ‘Connecting Aspirations’.

‘Connecting Aspirations’ represents the personality of the brand as an interconnected system of mobility solutions that are intelligent, perceptive, warm and expressive. It’s a symbolic tagline that is the past, present and future, it’s humble and bold, it’s a statement and challenge.

Easy to communicate and creating a strong resonance with every stakeholder, it is an apt expression to the Tata Motors brand. It is much larger and wider in terms of intent and interpretation – directed towards building the nation, developing smart cities, supporting and implementing government initiatives and delivering new technologies. With passion and expressive intelligence as a design principle, it is in sync with the company’s brand proposition of providing exciting and unique forms of self-expression, where every element of the vehicle represents a unique aspect of consumer’s individuality.

Today, the modern age consumers seek specific forms of self-expression through technology, experiences and the ecosystems they inhabit. It is our endeavor now to translate the form and intent of the new Brand promise into implementation – visible and emotional.

Driven by passion and imagination, Tata Motors has introduced enriching offerings in line with customer aspirations and continues to stand strong as a symbol of innovation and disruption for its customers. The acquisition of every Tata Motors vehicle, regardless of segment, marks an important milestone in the realization of a bigger, much-coveted aspiration or dream.

From manufacturing products to presenting experiences and solutions, Tata Motors has always been an enabling force in the Indian automotive industry. Representing the company’s commitment to take personalization to the next level, ‘Connecting Aspirations’ defines Tata Motors as a brand that intuitively understands people and imagines mobility in all its forms.

About Tata Motors

Tata Motors Limited, a USD 42 billion organisation, is a leading global automobile manufacturer of cars, utility vehicles, buses, trucks and defence vehicles. As India’s largest automobile company and part of the USD 100 billion Tata group, Tata Motors has operations in the UK, South Korea, Thailand, South Africa, and Indonesia through a strong global network of 76 subsidiary and associate companies, including Jaguar Land Rover in the UK and Tata Daewoo in South Korea. In India, Tata Motors has an industrial joint venture with Fiat. Engaged in engineering and automotive solutions, with a focus on future-readiness and a pipeline of tech-enabled products, Tata Motors is India’s market leader in commercial vehicles and among the top in passenger vehicles with 9 million vehicles on Indian roads. The company’s innovation efforts are focused on developing auto technologies that are sustainable as well as suited. With design and R&D centres located in India, the UK, Italy and Korea, Tata Motors strives to pioneer new products that fire the imagination of GenNext customers. Abroad, Tata cars, buses, and trucks are being marketed in Europe, Africa, the Middle East, South Asia, South East Asia, South America, Australia, CIS, and Russia.

Source: Tata Motors