IVECO Madrid plant achieves Gold Level in World Class Manufacturing

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​​​The IVECO plant in Madrid is the first of CNH Industrial’s 64 facilities located around the world to achieve the highest level in manufacturing excellence.

Achieving the Gold WCM Level has required a profound transformation of production systems as well as significant environmental and safety improvements, in which the involvement of everyone at the plant has been essential.

The Madrid plant manufactures the heavy line of IVECO vehicles, which consists of the New Stralis NP and XP, and Trakker ranges for the global markets.

The IVECO plant in Madrid, Spain, is the first manufacturing facility of the CNH Industrial Group to reach Gold Level in the World Class Manufacturing (WCM) program – one of the global manufacturing industry’s highest standards for the integrated management of manufacturing plants and processes. With this achievement, the plant is now the highest ranking facility in terms of manufacturing excellence amongst the Group’s 64 facilities worldwide.

Pierre Lahutte, IVECO Brand President, commented: “We are very proud of the Madrid plant and its WCM Gold Level. This is a huge achievement, which has been made possible by the teamwork, commitment and determination of everyone here at the plant. We have made important investments in the facility, and through the sustained efforts of all the people involved in the production we have completely overhauled the manufacturing processes. The result is best-in-class quality for every single vehicle that leaves the assembly plant.”

Tom Verbaeten, CNH Industrial Chief Manufacturing Officer, added: “We started work on re-engineering all the processes at our plant 10 years ago, and it has been a relentless effort in continuous improvement. Today the plant is at the very top in terms of manufacturing quality. We have reached the very best-in-class level, but this is not the point of arrival: it is the beginning of our next era of excellence, and we will be working just as hard in this continuous improvement process to bring our customers the very best quality in their IVECO trucks.”

The Madrid plant has achieved the best results in its history in this WCM audit as a result of the improvements it has introduced over the years, which have translated into a continuous increase in safety, high quality in the processes and products, and a level of service of 100%. In addition, the plant’s exceptional environmental improvements have resulted in a 53% reduction in CO2 emissions per manufactured vehicle and in the facility recycling 99% of its waste.

The majority of these improvements have been possible thanks to the involvement of the plant’s employees through a suggestions program, in which the Madrid plant is a global reference within the Group with 28 suggestions made by each employee every year.

The Madrid plant: from Spain to the rest of the world
​The Madrid IVECO plant hosts the production lines and Research & Development centre for the brand’s heavy range: the New Stralis, both in the Diesel version, the Stralis XP, and in the CNG and LNG versions, the Stralis NP, as well as the Trakker. The flexible and complex production process of the site enables it to produce up to 300,000 different versions of these vehicles. 87% of this production is destined for export, mainly to European markets, but also to Africa, Asia and South America. The plant employs over 2,500 people, with the highest percentage of female employees in the Spanish automotive sector: 21%. Last year the site received the Kaizen Institute’s Excellence Award in the System of Continuous Improvement category.

Madrid: a factory full of history
IVECO acquired the Madrid facility in 1990, when it took over the historic Spanish truck brand Pegaso. In 2016, the facility celebrated the 70th anniversary of Pegaso and paid homage to a name that was the driving force of industrialization in Spain for many years with the presentation of a Limited Edition Stralis. Pegaso was born in 1946 as Empresa Nacional de Autocamiones (ENASA). The project for the large manufacturing plant in Madrid was started immediately and the first phase of construction was completed in 1955. Pegaso’s total production in Madrid, from 1946 to 1990, reached 405,000 units. In 2008, under the name IVECO Pegaso, the manufacturing site reached the milestone of one million sold vehicles.

IVECO and its commitment to Spain
​The second IVECO plant in Spain, located in Valladolid, is also among the very best of the 64 plants of CNH Industrial in the world, only one point away from the Gold level. In 2012, IVECO decided to concentrate all manufacturing activities of its heavy range in Spain, which meant doubling production in the country. Since then, it has invested 500 million euros in the Spanish plants and aims to continue to increase the production capacity and specialization of the two plants in Madrid and Valladolid.

​Press Release

Lamborghini opens in Dubai its worldwide largest Showroom

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  • Largest showroom in the world reflects anticipated increased volumes after market introduction of the Super SUV Urus
  • ‘’The Middle East is a strong market for Lamborghini’’, says Automobili Lamborghini Chairman & CEO Stefano Domenicali
Sant’Agata Bolognese/ Dubai, UAE, 27 April 2017 –  With the inauguration of the largest Lamborghini showroom in the world in Dubai Automobili Lamborghini is preparing its international dealer network for the future.
The new showroom and service centre, located in Sheik Zayed Road, exit 41, Dubai, UAE is one of twelve Lamborghini sales points within the dealer network in the Middle East and Africa.
With a total surface of 1.800 square meters over 3 floors the showroom and service centre environment reflects the need for increased space as Lamborghini expands its model line-up and plans to double sales with the launch of its new SUV by 2018.

Auto Shanghai 2017: Maserati celebrated the milestone delivery of its 100,000th car and presented an interactive experience for its first ever SUV.

China’s distinction as the Quattroporte’s largest market as well as its 91% year-on-year sales growth in 2016 underline the Chinese market’s important role in Maserati’s global performance, which set a new record with 42,100 car deliveries worldwide last year.

The 100,000th Maserati

Maserati has taken centre stage with a historic moment at Auto Shanghai 2017, presenting its 100,000th car, a 2017 Quattroporte GranSport manufactured at the Avv. Giovanni Agnelli Plant in Italy, to the honoured Chinese owner. Featuring a solid-white exterior and an elegant shade of tan inside, this Quattroporte GranSport is fitted with 21″ Titano rims and features eye-catching red brake calipers. The colour combination perfectly reflects the brand’s legendary heritage of elegance and passion for performance.

Reid Bigland, Head of Maserati, officially unveiled car No. 100,000 at the press conference and announced its honoured owner, a successful and impressive young lady.

“China is Maserati’s largest market for Quattroporte in the world,” said Mr. Bigland. “Our remarkable performance in China last year was a major contributor to our record-breaking global sales. China’s elites are increasingly enamoured by the Italian brand of luxury, exquisite craftsmanship and passion for driving that are poured into every Maserati.”

Mirko Bordiga, Managing Director of Maserati China, provided additional context for the brand’s recent momentum. “Maserati has been in China for over twelve years,” he explained. “Our 2016 sales figures show a significant rise over those of 2015. We attribute this success not only to the fantastic line-up of cars we have launched, but also to Chinese consumers’ growing appreciation for Maserati’s unique lifestyle proposition.”

In 2016, Maserati’s sales volume in China broke 12,000, which marks an incredible 120-fold increase over the 100 sales made in 2004, the company’s first year operating in China. Today, Maserati has around 30,000 customers in China, 38 percent of whom are women. Maserati’s elegant aesthetics, unparalleled craftsmanship, seductive engine sound and thrilling driving experience have truly captured the hearts of China’s discerning new generation of business elites.

Over the past 100 years, Maserati has perfected the craftsmanship of super-luxury cars, engineering and producing each car entirely in Italy. Visitors to Auto Shanghai 2017 can take in an impressive line-up, featuring: Quattroporte, Maserati’s flagship sedan; Levante, the brand’s first-ever SUV; and the always-breath-taking Ghibli sporty sedan.

Levante Augmented Reality Experience

The Shanghai Motor Show will be the first stage to present the new Maserati Levante Augmented Reality Experience, an interactive and immersive experience for those who want to digitally explore more about Levante.

The new Levante Augmented Reality is developed with the Google’s Tango Technology, an Augmented Reality Computing Platform authored by Google, capable to detect the users’ position, allowing 3D mapping and physical space measurement.

All-in to provide the Levante Maserati Augmented Reality experience with a life-size virtual car. As a result, visitors have the possibility to virtually interact with a full scale virtual car and customize elements such as exterior and interior features also thanks to an intuitive light configurator tool. An immersive and Interactive experience, in Maserati style.

Source: Link

Magyar Suzuki rolls out 3 millionth car from its Esztergom factory

3 million Suzuki cars made in 26 years. With this impressive figure, Magyar Suzuki Corporation has reached yet another milestone, again proving that the company is a significant player not only in the Hungarian car manufacturing sector, but also on the global car markets. In addition to last year’s impressive domestic sales volumes, Suzukis manufactured in Hungary were shipped to more than 100 countries in the world from the Esztergom factory.

On 19th April 2017, the 3 millionth car rolled off the production line in the Suzuki factory in Esztergom: a Suzuki SX4 S-Cross. This figure is significant in itself and it also showcases the Hungarian production facility’s substantial contribution to the brand’s Hungarian and European success since the facility’s establishment in 1991. In 1992, 970 vehicles were manufactured in Esztergom; in 2005, production exceeded one hundred thousand cars (136,311 cars); and in 2008, 281,686 new Suzukis rolled out of the plant.

In the past 26 years, defining and iconic models have rolled off the Esztergom production line: The first-generation Swift in 1992, the Wagon R+ in 2000, the Ignis in 2003; the next-generation Swift in 2005, the SX4 in 2006, the Splash in 2008, the new Swift in 2010, the SX4 S-Cross in 2013, and the new Vitara in 2015. Based on its sales figures, the Vitara was by far the most popular model last year in the sport utility (SUV) category, as well as in the passenger car sector. So it is no wonder that in 2016, for the first time since 2009, Suzuki once again lead the passenger car sales with 11,266 cars sold in Hungary. The year 2016 brought another record in the history of Magyar Suzuki: the brand increased its share in the Hungarian passenger car market to 11.67%.

Suzukis manufactured at Magyar Suzuki plant cruise the roads in the Dominican Republic, Guatemala, and in Vanuatu in the Southwest Pacific. This comes as, of the 211,266 models produced in 2016, besides the successful Hungarian domestic sales, the company supplied to more than one hundred countries on the global export markets.

“Looking back on the last two and a half decades, I’m very proud of our achievements. It is very important to stop for a moment at milestones like this and recognize our efforts. Our three thousand employees in Hungary do a great job day by day, contributing significantly to having the 3 millionth Hungarian Suzuki roll out of the factory,” said Mr. Yoshinobu Abe, Chief Executive Officer of Magyar Suzuki on the occasion of the prestigious event.

Press Release

Magna Enters Joint Venture with Chinese Seating Supplier HAPM

 

  • JV bolsters Magna’s product portfolio in seat mechanisms and structures
  • Magna’s global resources and operational expertise complements JV partner
  • Partnership enhances both companies’ footprint and customer base in Asia

SHANGHAI, April 28, 2017 / – To expand its seating expertise in China and throughout Asia, Magna has entered into a joint venture cooperation agreement with China’s Hubei Aviation Precision Machinery Co., Ltd. (HAPM).  Subject to regulatory approval, the deal is expected to close in the fourth quarter of 2017.

HAPM is a major Chinese automotive seat mechanism and structure component supplier and a subsidiary company of AVIC Electromechanical Systems Co., Ltd (AVICEM). Headquartered in Hubei Xiangyang, HAPM designs, develops and manufactures a wide range of automotive seating products from manual/power recliners, tracks, height adjusters and structures.  Established in 1995, the company has built up a solid customer base in both domestic and overseas markets.

The strategic cooperation brings together two innovative suppliers in the seating market to deliver a stronger product portfolio and advanced technology development to customers.

“We are very pleased to establish such a cooperative relationship with Magna. As a world leading automotive supplier, Magna’s global resources and expertise will be vital to the joint venture’s success,” said Mr. Wang Jian, Chairman of AVICEM.

“As the world’s largest vehicle market, China is a region in which we want to expand our seating capabilities, and with HAPM’s strong market position and seating mechanism know-how, we expect to grow our business even further in the region and throughout Asia,” said Mike Bisson, President of Magna Seating.

ABOUT MAGNA INTERNATIONAL

We are a leading global automotive supplier with 317 manufacturing operations and 102 product development, engineering and sales centres in 29 countries. We have over 155,000 employees focused on delivering superior value to our customers through innovative products and processes, and world class manufacturing. We have complete vehicle engineering and contract manufacturing expertise, as well as product capabilities which include body, chassis, exterior, seating, powertrain, active driver assistance, vision, closure and roof systems. We also have electronic and software capabilities across many of these areas. Our common shares trade on the Toronto Stock Exchange (MG) and the New York Stock Exchange (MGA). For further information about Magna, visit our website at www.magna.com.

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Source: Magna International Inc.