Mahindra KUV100 sales cross 50,000 units in 15 months

Launched in January 2016, the Mahindra KUV100 entry-level SUV has managed to garner sales of over 50,000 units so far. The brand’s second crossover is positioned in a such a way to lure customers from the B-Segment hatchbacks like the Ford Figo, Maruti Swift, Hyundai Grand i10, Tata Bolt, etc.A tall stance, high seating position, and efficient interior packaging are the crossover’s salient features. The car targets young urban customers.

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Mahindra KUV 100

The KUV100 adopts brand new 1.2-litree three-cylinder petrol and diesel engines. The G80 petrol motor develops 82 bhp at 5,500 rpm and 115 Nm of torque at 3,500 – 3,600 rpm, while the D75 diesel mill is good enough for 77 bhp at 3,750 rpm and 190 Nm of torque at 1,750 – 2,250 rpm. The petrol engine has an ARAI certified fuel efficiency of 18.51 kmpl, while the diesel returns an impressive 25.32 kmpl.

Inside, the crossover features a floating centre console with carries the gear lever. This arrangement makes way for an optional bench seat which takes the seating capacity up to 6 passengers. Equipment highlights include LED daytime running lights, alloy wheels, dual front airbags, ABS with EBD, 6-speed infotainment system with Bluetooth, USB and iPod connectivity, start/stop system and Eco-Power drive modes.

Speaking on the sales milestone, Rajan Wadhera, President, Automotive Sector, Mahindra and Mahindra Ltd. said, “We would like to thank our customers for their support in achieving this milestone for the KUV100. The KUV100 has created an all-new SUV segment in the price range of Rs. 4.5 to 7 lakhs. It combines the appeal of an SUV and the practicality of a compact car, making it a compelling value proposition for buyers. The recent introduction of the new look dual tone KUV100 has also resonated well with our customers and going forward, I am sure that the KUV100 will continue to scale new heights.”

Via Rushlane

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Author: MyMotorWheels

I am a mechanical engineer and an automobile enthusiast.

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