As always, Maruti Suzuki dominates the sales chart in January 2017 too. Its market share(scroll to the bottom for market share chart) grew from 46.7% in December 2016 to 50.5% in January 2017.Of the entire portfolio of Maruti, Ertiga(-10%) and Gypsy(-74%) are the only models to see a decline in sales in the month of January.
Alto despite a tough competition from Renault-Kwid is managing to be a top seller, but Maruti had to quickly come up with refreshed Alto to maintain its hold. Sales of both Alto-800 & Alto-K10 together stood at 22,998 units which is a 7% growth compared to 2016 January. Dzire stood as the 2nd best seller from Maruti’s stable. At third position is Wagon-R with January 2017 sales of 14,930 units i.e., as growth of 17%. Swift sales grew by 3% from 14057 units to 14545 units. Sales of Celerio whose diesel variant is recently discontinued stood at 10,879 units that is growth of 52%. Then came Baleno with sales of 10,476 units n January 2017. Vitara Brezza sales in January stood at 8,932 units.Sales of the newly introduced IGNIS stood at 4830 units. Overall domestic sales of Maruti for the month January 2017 stood at 1,33,768 units that is a growth of 26%.
Hyundai’s market share declined from 17.6% to 15.9%. But the overall domestic sales grew by 11%. i10-Grand(13,010 units), i20 Elite(11,460 units) & Creta(7,918 units) together contributed 77% to the total sales of Hyundai! Sales of Eon, Xcent & Verna declined by 7%, 10% and 27% respectively. Hyundai is prepping up to launch facelift of Xcent which might improve the sales in future. Tucson sales stood at 148 units. Total domestic sales of Hyundai stood at 42,017 units.
Mahindra’s Bolero is proving to be a consistent bread winner for the company. Its sales grew by 7% compared to the last January.Sales of KUV-100(2,695 units), TUV-300(2,408 units) and XUV-500(2144 units) declined by 21%, 37% & 14% respectively. XUV-500’s sales may further decline owing to competition from Tata HEXA. Rexton(4 units!) is not performing as expected by the company. Nuvosport(69 units) which came in place of Quanto isn’t doing well. There is nothing much to talk about Xylo, Verito & Vibe.
Honda’s overall sales declined by 9% from 17,135 units to 15,592 units. Except for Brio(627 units) and Amaze(3,911 units) sales of whole portfolio declined. BR-V(1,458 units) is not performing as expected by Honda, and Mobilio’s sales are dismal. Jazz is one of the most practical hatchbacks available for purchase in India, but is not selling well. Introduction of diesel engine in CR-V(54 units) might help matters as it happened with Honda-City.
With overall domestic PV sales of 12,906 units Tata-Motors market share is 4.9%. Tata-Motors’ sales are bound grow further owing to 1)Guenter Butschek’s leadership 2)Upcoming launches like Kite5 & Nexon 3)Newly launched HEXA 4)ever increasing sales of Tiago 5)Reduction in number of management layers 5)Supply chain restructuring and 6)Adoption of new passenger vehicle strategy. Tiago stood as the top seller for Tata with sales of 5,399 units. Zest’s sales(2,615 units) are steadily improving since a couple of months, it can be due to sales to taxi market or due to rub of effect from Tiago. Sales of the newly launched HEXA stood at 1,498 units. Sales of rest of the portfolio constituting Nano, Indica, Vista, Indigo, Manza, Sumo, Bolt, Safari and Storme declined. Tata should phase out Indica, Indigo, Vista & Manza so that they can churn out more Tiagos & HEXAs.
Toyota’s domestic sales grew by 21% from 8,511 units to 10,336 units. Except for the newly introduced Fortuner(1954 units) and Innova Crysta(5,013 units), sales of rest of the models declined. Etios & Liva are mostly purchased by taxi owners, otherwise their sales would be more dismal. Sales of Corolla and Camry stood at 153 units and 120 units respectively.
Renault is surviving on two models, Kwid and Duster. Their combined contribution to total sales is a whopping 93.31% . Sales of Kwid and Duster stood at 6,924 units and 1,279 units respectively. There is nothing much to talk about the rest of the portfolio.
Ecosport(3,761 units) came up as the top contributor to Ford India sales. Sales of Aspire grew by 41% from 2,470 units to 1,748 units. Sales of Endeavour stood at 455 units. Figo sales declined by 29% from 1,748 units to 1,264 units. Both Figo and Aspire are excellent vehicles but the only thing putting down their sales is Ford badge.Ford is working on it, they launched a campaign to change its ‘expensive service image’ in consumers mind. So, Ford-India’s sales may grow further in the coming months.
Introduction of Datsun Redi-GO isn’t helping much. It is not selling well as its cousin Kwid. Sales of Redi-GO for the month of January 2017 stood at 1,865 units. Sales of GO(824 units) and Micra( 743 units) grew by 22% and 37% respectively. Sales of Terrano,Sunny & GO+ declined. One unit of Nissan GT-R is sold. Total sales(4,346 units) of Nissan & Datsun grew by 63%. Introduction of GO-Cross might help matters.
It is Ameo(1,911 units) that helped Volkswagen India to see a sales growth of 1%, otherwise Volkswagen should see a massive decline in sales.Sales of entire portfolio constituting Polo, Vento, Jetta, Beetle and Passat declined. Total sales stood at 4,060 units.
Same thing with Chevrolet too, except for Cruze(50%) all other models’ sales declined. Total sales declined by 35% from 2,788 units to 1,808 units.
Octavia and Superb are the only models to display positive sales number. Rapid’s sales declined by 8% from 1,044 units to 959 units.
Fiat India is selling less cars than the luxury car marques. Fiat India is sustaining on engine sales to Maruti and Tata. Combined sales of Punto, Evo & Avventura stood at 225 units. Total sales(-54%) stood at 288 units.
Top 25 selling cars in January 2017:
Number of models from Maruti’s stable is 12! , and from Hyundai is 5, Honda & Mahindra have two models each in the top 25 list, Renault,Tata,Toyota & Ford have one model each in the top 25 list. Tata Tiago is ranked 17 in the list.
Market-share ranking of each OEM in January 2107: