Tata Tiago is all that is needing for Tata Motors at the moment; Emerges as top contributor to the company

Tata Motors passenger vehicle division since a couple of years is steadily declining. With the aging portfolio like Indica, Indigo, Sumo & Safari and the good but not selling well cars like Bolt & Zest and the Nano which was hugely hit by introductory marketing failures is finally tasting success with its new kid on block Tiago.

Previously at the time of introduction of Zest and Bolt, Tata Motors thought these new products will revive the company’s sales but they failed to find takers and disappointed the company. Though they failed to move out of the showrooms , they succeeded to change consumer’s perception towards Tata cars. Mainly, the inclusion of Harman’s Connectnectnext infotainment system won the consumer’s hearts. And Tata also improved a lot in various other departments like interiors etc. Despite all these efforts Zest & Bolt due to their design resemblance with Manza & Vista and lack of interior place for nick-nacks proved to be sales failure for the company.

tata-tiago-monthly-sales

January 2016, arrives Tata Tiago with all new design language called Impact Design Philosophy. Good looks backed by attractive features and competitive pricing helped Tiago fly off the selves like hot cakes. Presently, the only thing holding back Tiago sales is limited production capacity at the Sanand Factory.

tiago-sales-vs-tata-motors-total-sales

Tiago proved to be a consistent seller for Tata Motors since its launch. Sales gradually increased month over month and finally Tiago helped Tata Motors to grab third position in November 2016 sales. And the car with sales of 6008 units also grabbed 10th position in the top 10 selling cars list of November 2016.

tiagos-contribution-to-tata-motors

Tiago’s contribution to Tata Motors overall passenger vehicle sales also increased gradually month over month. In the month of February it started with 10% contribution to the total sales. Then plummeted to zero in March due to some unknown reasons from the company side. In April, Tiago’s contribution rose to 28.9% and afterwards remained above 30% until October. In November, Tiago’s contribution to total sales rose to a whopping 47% that is almost half of the company’s PV sales.

Tata to hold on to the sales momentum is planning to introduce Tiago Sport & Tiago Aktiv and shelved the plans to introduce Bolt Sport.

With the introduction of Hexa , Kite5 and Nexon , Tata is bound to grow further.

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Maruti Suzuki India sales report November 2016

New Delhi, December 1 2016: Maruti Suzuki India Limited, leader in passenger vehicles, sold a total of 135,550 units in November 2016, growing 12.2% over the same period of last fiscal. This includes 126,325 units in the domestic market and 9,225 units of exports.

The Company had sold a total of 120,824 units in November 2015.

The sales figures for November 2016 are given below:pr-nov-img

Year to date sales of Alto and WagonR declined by 3.1% whereas monthly sales compared to the same month(November) last year grew by 8.1%. Both year to date and monthly sales grew by 4.9% & 10.8% respectively for compact segment which comprises of Swift, Ritz(stock clearance), Celerio, Baleno and Dzire. Both year to date and monthly sales of Dzire Tour declined by 4.7% and 10.3%. Though the monthly sales of Ciaz declined by 1.4% , year to date sales rose by 22.9%.

Thanks to Brezza ,the utility vehicle segment of Maruti grew by 98.1% and 132.3% respectively in monthly and year to date sales. The aging Omni and Eeco are still selling well for Maruti.

Maruti sold 105 units of its first light commercial vehicle Super Carry in the month of November and its year to date sales stood at 268 units. Looks like Maruti is yet gain traction in this segment.

On the other hand Maruti’s export sales declined by 9.8%(monthly) and 9.3%(year to date). Total year to date sales is 80,797 units and monthly(November-16) sales is 9,225 units.

Total sales comprising of domestic & export markets is 1,35,550 units.

November 2016 car sales figures in India; Tata Motors climbed to third position!