Ola launches Ola Play to Allow Users to Control In-Car Entertainment!

ola-play
Image Source: IndianExpress

Uber launched a pilot service in Mumbai to allow passengers to stream their music from Gaana app in their ride. The pilot did not kick off well because there were not many users, and immediately shut down after a couple of weeks.

Ola is now getting into a similar business – in-car entertainment. However, unlike Uber, this will be made available to select customers taking Ola Prime rides. The service will be launched in Bengaluru, Mumbai and Delhi initially and will roll out to other cities by March 2017.

The company says that it’ll be making use of proprietary in-car and cloud technology to provide in-car entertainment to users. This service will also give premium members of Ola, with the highest-rated drivers, to view content of their choice while they take the ride.

Ola Play is also a world’s first such technology and collaboration for a cab-aggregator. Ola and Qualcomm have partnered to provide customizable experience to passengers while they take their ride. Customers can use apps like Apple Music, Sony LIV, Audio Compass and Fynd to listen and watch music and videos.

Talking about this new service, Bhavish Aggarwal, Co-Founder and CEO – Ola said, “I believe this(Ola Play) will completely transform the consumer’s ride experience, giving the user the power to control the interactions within the car, and usher in a new era in the ridesharing industry.”

Mahindra & Mahindra is also investing in this in-car technology with Ola to provide the best experience to Ola users. Mahindra is planning to have retrofitted entertainment systems in cars just for Ola drivers so that the technology can be implemented smoothly.

How will this work?

The Ola cabs will come with in-car entertainment systems in the form of large screens fitted at the back of the car, where customers sit. Once you’re connected to the system, you will be able to control the movies, videos and music all through it.

The car will also be fitted with surround sound speakers for an immersive experience. You will get recommendations depending on your ride time and journey. If you’re going to travel from Koramangala to Bengaluru Airport, you will be able to watch longer shows and videos, and maybe listen to some music on the journey.

Is this investment worth it?

The segment Ola is targeting is very small. Firstly, only Ola Prime users will be able to avail this offer. Secondly, only select users will be able to use the in-car entertainment system. Ola Prime already is a small segment of Ola’s products and further narrowing of customers makes the market very small.

Moreover, the company is adding this entertainment system to attract more customers. However the prime cab tariffs are slightly higher and not preferable by Ola customers. This makes Ola Prime less attractive, but it should work for corporate professionals. For short rides as well, it doesn’t make sense for users to use Ola Play.

However, we feel that Ola should pilot this in a couple of cities before expanding it to other large cities. A lot is at stake now because Qualcomm and M&M are also involved in this technology and the companies will go to any extent to make it work.

Would you use Ola Play if you’re one of the select customers? Let us know in the comments section down below.

Reblogged from Trak.in 

Advertisements

Current Openings at Jugnoo Autos

jugnoo1
Jugnoo is hyperlocal on demand multi service provider based out of Chandigarh which employs auto rickshaws as its logistic partners. More about Jugnoo at Wikipedia(Jugnoo Autos)
Current Openings

1. HR Manager

Looking for a skilled HR manager to oversee all aspects of Human Resources practices and processes. You will support business needs and ensure the proper implementation of company strategy and objectives.

Location : Chandigarh

Pre-Requisites:

  • Proven working experience as HR manager
  • People oriented and results driven
  • Demonstrable experience with HR metrics
  • Knowledge of HR systems and databases
  • Ability to architect strategy along with leadership skills
  • Excellent active listening, negotiation and presentation skills
  • Competence to build and effectively manage interpersonal relationships at all levels of the company
  • In-depth knowledge of labor law and HR best practices

Responsibilities:

  • Develop and implement HR strategies and initiatives aligned with the overall business strategy
  • Support current and future business needs through the development, engagement, motivation and preservation of human capital
  • Develop and monitor overall HR strategies, systems, tactics and procedures across the organization
  • Bridge management and employee relations by addressing demands, grievances or other issues
  • Nurture a positive working environment
  • Manage the recruitment and selection process
  • Oversee and manage a performance appraisal system that drives high performance
  • Maintain pay plan and benefits program
  • Assess training needs to apply and monitor training programs
  • Report to management and provide decision support through HR metrics
  • Ensure legal compliance

APPLY HERE


2. iOS Engineer

Jugnoo is looking for a skilled Software Engineer proficient enough in working on building apps on the iOS platform. Your primary focus will be maintaining and developing Jugnoo app and integrate with backend services.

Location : Chandigarh

Pre-Requisites:

  • Experience in native iOS development
  • Excellent command on an Objective C/Swift
  • Bachelors degree in Computer Science.
  • Excellent knowledge of GPS usage on iOS platform and battery conservation strategies
  • Excellent understanding of working with REST Web Services and Git.
  • Excellent understanding of caching strategies and asynchronous calls
  • Good understanding of software development life cycle
  • Must have very good knowledge of SCM with strong emphasis on Git and complete understanding of Git Flow
  • Understanding Apple’s design principles and interface guidelines

Responsibilities:

  • Developing and maintaining Jugnoo mobile app on iOS platform
  • Self motivated and ability to work without detailed instructions
  • Translate designs and wire-frames into high quality code
  • Identify bottlenecks and fix bugs
  • Implement new technology and maximize development efficiency

APPLY HERE


3. Manager Operations

Manager Operations Role comes with a wide range of responsibilities. Jugnoo is looking towards dynamic, energetic leaders who take risks with a go getter attitude for this role.

Location : Ahmedabad

Pre-Requisites:

  • 3 + years of relevant work experience.
  • Require familiarity with the geography and local language of the location.
  • Prior team management experience is a must.
  • Allocation of targets and formulating incentive plans for the team would be a bonus
  • Comfortable with ambiguity and unpredictable work hours

Responsibilities:

  • Strong Analytics – Manager should identify trends looking at Qualitative and Quantitative Data
  • Strategy – Responsible in building road map and strategies for the growth of the city assigned
  • Decision Making – Take important decision which will directly effect growth of Jugnoo in the City
  • Growing and optimizing supply
  • Manpower planning and hiring for the city
  • Monitoring Work, defining KRAs and managing team’s performance
  • Coordinating with Central operations team
  • Managing Cross functional team
  • Continuous interaction with the blue collar subscriber base and engaging them.
  • Most importantly, a cherishing role of working on Product, Operations & Pure Jugaad

APPLY HERE


4. Backend Developer

Jugnoo is looking for a talented Backend Developer who will be responsible for turning data into information, information into insight, and insight into business decisions. He/she will conduct full life cycle activities to include requirements analysis, design, report development, and continuous refinement and improvement.

Location : Chandigarh

Pre-Requisites:

  • 2+ years experience
  • Experience as a fullstack / backend developer, REST API design
  • Should be familiar with Node.JS and Angular.JS
  • Understanding of data analytics, web analytics, direct response marketing measurement, traditional marketing metrics and key performance indicators
  • Experience in combining and implementing analytical and creative problem-solving techniques and approaches
  • Ability to interpret information and communicate effectively to stakeholders at multiple levels of our organization
  • Attention to detail and quality work output in a fast-paced environment
  • Bachelor’s degree or equivalent in Mathematics, Computer Science, Statistics, or other related fields from reputed colleges

Responsibilities:

  • Explore design implications and work towards appropriate balance between functionality, performance, and maintainability
  • Working with a cross discipline team of User Experience, Visual Design, Project Management, Development and testing
  • Maintain high standards of software quality within the team by establishing good coding practices and habits
  • Research and evaluate a variety of software products
  • Ability to manage and organize a team of technical staff
  • Develop a strategy that the team will use to reach its goal
  • Provide timely training to team members on latest technology

APPLY HERE


5. Creative Designer – UI/UX

Design is religion and Jugnoo worships the insane creativity that has engulfed technology over years. Being an app based product, we seek designers who can develop aesthetically pleasing application which is currently being used by 150,000 users and adding more in the list. We love to make our users happy and design is one big aspect of the process; we love design, do you?

Location : Chandigarh

Pre-Requisites:

  • Highly proficient with designing & prototyping tools
  • Excellent visual design knowledge
  • Excellent communication skills
  • Experience in product design
  • Design degree from respected design colleges is a plus and,
  • A portfolio worth dying

Responsibilities:

  • Create design flows and experiences that are incredibly simple and elegant
  • Conceptualizing, designing and prototyping new features for our core product
  • Conducting frequent, iterative usability testing in parallel with development

APPLY HERE


6. Front End Developer

Jugnoo is looking for a skillful and dedicated Frontend Developer to join a high performance start up team for building and expanding the business. If you take pleasure in seamless user experiences, have an eye for great design, and have the ability to combine brilliant UI with art of programming, we are looking for you.

Location : Chandigarh

Pre-Requisites:

  • 3+ years of software development experience and 2+ years of experience developing frontend experience using HTML5, JavaScript, AJAX, JSON technologies
  • 3+ years of experience using the JavaScript libraries specifically JQuery and Underscore.js
  • 1+ years of experience in adaptive UI templating frameworks.
  • Experience in cross browser compatibility issues
  • Strong passion for design and experience working closely with design teams
  • Ability and passion to learn new technologies quickly

Responsibilities:

  • Develop fast and highly scalable (responsive) web and mobile sites, using HTML5, CSS3 and latest Javascript standards and best practices
  • Strong understanding of HTML5, CSS3 & Javascript and relevant frameworks such as Bootstrap, Angular JS and others
  • Work closely with a cross-functional teams that includes product owners, backend developers and designers
  • Collaborate with designers to make sure all user interactions and features are implemented correctly
  • Ensure technical feasibility of UI/UX designs

APPLY HERE


7. Android Engineer

Jugnoo is looking for skilled Software Engineers proficient enough in working on building apps on the Android platform. You will be working on different layers of infrastructure along with other team members.

Location : Chandigarh

Pre-Requisites:

  • Experience in native android development with excellent command on an OOPS, specially Java.
  • Bachelors degree in Computer Science from reputed college.
  • Excellent knowledge of GPS usage on android platform and battery conservation strategies
  • Excellent understanding of working with REST Web Services, payment gateways and Google APIs.
  • Understanding of caching strategies and asynchronous calls
  • Good knowledge of software development life cycle
  • Must have very good knowledge of SCM with strong emphasis on Git and complete understanding of Git Flow
  • Must not have 9 to 5, 5 day a week work culture attitude. Expect urgencies and a very flexible attitude is required.
  • Strong knowledge of SDK integration
  • Full fledged knowledge of Google’s android design principles and interface guidelines

Responsibilities:

  • Developing and maintaining Jugnoo mobile app on Android platform
  • Self motivated and ability to work without detailed instructions
  • Translate designs and wire-frames into high quality code
  • Identify bottlenecks and fix bugs
  • Implement new technology and maximize development efficiency

APPLY HERE


8. Product Development Manager

At Jugnoo, we believe our users come first. We have been constantly trying to solve our user’s problem by making our product more user friendly and convenient. Products like Jugnoo, Fatafat, Dodo have been created with an ideology that convenience to users and simplicity to use are key aspects to prosper. A ProductManager at Jugnoo closely works with our technical experts and connects regularly with business stakeholders to gather requirements and present it in an implementable format, taking forward ideas from conceptualization to launch phase.

Location : Chandigarh

Pre-Requisites:

  • Engineering Graduates from Tier 1/2 Colleges.
  • MBA/MS would be a plus.
  • 3+ years of total work experience with 2+ years of recent product/project management experience.
  • Flexible with stretched working hours.

Responsibilities:

  • Drive ideation, technical development and launch of products.
  • Establish shared vision across the company by building consensus on priorities leading to product execution.
  • Lead product development, working with a team of world-class engineers and designers.
  • Define and analyse metrics that inform the success of products.
  • Constantly keep on improving internal processes to maximize productivity and efficiency at both resource and company level.
  • Be commercially aware and take a lead on all potential strategic partnerships to improve product usability.

APPLY HERE