After AirAsia and Airtel now Maruti Suzuki is cashing in on Kabali Craze.
Why is this film generating this amount of buzz that debatably no other Indian film currently has? Is it because Superstar is collaborating with a fresh promising team? Or is it because he plays his age or is it because he enacts a Don, 20 years after Baasha? What amazes everyone is the untamable swag of SSRK. His costumes look kickass too, with an apt grayish toupee and white beard to go with the supercool shades.
WHILE THE CRAZE FOR KABALI REMAINS A MYSTERY, COMPANIES ARE CASHING IN ON IT
The release of Kabali, or any Rajinikanth film for that matter, is like a national holiday in Tamil Nadu. Such is the craze that if you get the tickets on the first day of screening, it’s a huge accomplishment (let alone I’m trying hardest as ever). When the Kabali teaser was released on May 1, it crossed five million views on Youtube in just 22 hours setting a new Indian film industry record previously held by Dhoom 3 and Sultan movies for most number of views. It will inexplicably send nostalgia to the classic Rajinikanth movies as a larger-than-life gangster.
Releasing in Tamil, Telugu and Hindi across 5,000 plus screens worldwide, around 500 screens in the US, the producer is expecting the movie to make over Rs. 500 crore – bigger than the blockbuster Baahubali. Lately AirAsia, the official airline partner, adorned its passenger carrier with the Kabali theme. It’s for the fanatics across the world flying to see the movie on its release date according to them.
Leading into the release on July 22, exclusive Kabali recharge packs like unlimited 2G internet, hello tunes and even Kabali branded SIM cards have been launched by Airtel. Kabali merchandise like T-shirts and coffee mugs are selling on demand in the Southern states too.
With the online bookings opened in some multiplexes sold out in no time today, Maruti Suzuki has fuelled up the enthusiasm with the special edition Swift paying hommage to Kabali – directed by the highly capable Pa. Ranjith.
The roof, side profile and bonnet have Rajinikanth, fondly known as Super Star, vinyl wrap stickers with the registration plate at front displaying the letters ‘Kabali Edition’. At the rear, the Tamil wording ‘Nerrupuda Nerrunguda’ is from the exhilarating theme song and above which the famous dialogue from the teaser marking his return as a gangster. The glass on the rear hatch bears his signature ‘Maghilchi’ dialogue as well. No mechanical changes are intended as it’s purely a celebration for the release of the movie.
We are halfway through 2016 and have already seen few hit launches in the market in the form of Maruti Vitara Brezza and Datsun Redi-Go. The festive season is around the corner and that is when the swarm of new cars are launched in India to capture the festive mood. We bring you 20 new…
via 20 Cars & SUVs launching in 5 months — Cartoq – Honest Car Advice
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via Jeep India Launch Confirmed for Late August 2016 — Gaadiwaadi.com
Renault Kwid crosses the 1.5 lakh booking mark and commands a waiting period of 4-6 months. The post Ranbir Kapoor having fun with Renault Kwid in new TVC appeared first on RushLane.
via Ranbir Kapoor having fun with Renault Kwid in new TVC — RushLane
At 180 kmph, Talgo train has beaten Gatiman Express and covers Mathura-Palwal stretch in 39 minutes. The post Spain’s Talgo train clocks 180 kmph in India, now aims for 220 kmph appeared first on RushLane.
via Spain’s Talgo train clocks 180 kmph in India, now aims for 220 kmph — RushLane
GaadiWaadi – 2017 Maruti Suzuki Swift Dzire to adopt similar design language as the forthcoming Swift with improved interiors According to our trusted sources, the best-selling subcompact sedan in the country, Maruti Suzuki Dzire, will be launched ahead of the arrival of new generation Swift hatchback. The numerous spyshots and renderings emerged over the last…
via 2017 Maruti Suzuki Swift Dzire to Launch First, New-Gen Swift to Follow — Gaadiwaadi.com
It’s barely been a couple of days since the iconic Ford Mustang has been launched in India, and one has already gotten itself into a fender bender. The incident happened in Mumbai, and word has it that the ill-fated Mustang is a demo car for a local dealership. The cause of the accident is unknown, though we suspect that…
via Somebody has already crashed a Ford Mustang in Mumbai — Motoroids
New roadside communications equipment will be installed along the route during the three-year UK-CITE project to enable the testing of a fleet.
via Jaguar Land Rover to start testing driverless cars on UK roads — Auto-Industry-The Economic Times
Mercedes Benz unveiled the 2016 SLC Class towards the end of the previous year. The model range arrived in the international markets by April 2016 and now the Indian arm of the German manufacturer is all set to launch its top of the line performance model, christened the Mercedes-AMG SLC 43 on the 26th of…
via Mercedes-AMG SLC 43 India launch scheduled to take place on July 26 — Motoroids
The Japanese UV maker finally brings one of its current-gen products to India, and it’s a fun and unique, albeit super-niche proposition.
via Review: 2016 Isuzu D-Max V-Cross review, test drive — Autocar India