“Best Global Brands 2018” – the star shines: Mercedes-Benz is the world’s most valuable premium automobile brand

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Stuttgart. Mercedes-Benz was able to further increase its brand value and is once again the world’s most valuable premium car brand. In the current “Best Global Brands 2018” ranking by the renowned U.S. brand consulting company Interbrand, Mercedes-Benz again climbed places in the top ten most valuable global brands and now is ranked on 8th place. Mercedes-Benz is still the only European brand in the top ten. Compared with 2017, the value of the brand grew by two percent to 48.6 billion dollars. Mercedes-Benz has continually increased its value since 2009.

“It is great news that the value of the Mercedes-Benz brand has further increased”, says Britta Seeger, member of the Board of Management of Daimler AG responsible for Mercedes-Benz Cars Marketing & Sales. “Once again we are the world’s most valuable premium automobile brand and are thus holding our ground in a field surrounded by big technology and consumer brands. We are delighted that people reward our new products such as the fully-electric EQC, our bold marketing campaigns such as the Grow Up campaign and new dialogue formats such as the ‘me Convention’.”

The strengths of the Mercedes-Benz brand lie in its long tradition, great innovative strength, the will to constantly reinvent itself and the abiding principle of its founding fathers only to be satisfied with the best. From the invention of the automobile to the largest manufacturer of luxury vehicles and a provider of comprehensive mobility services – Mercedes-Benz always looks for the best answers to the mobility needs of people.

Global study on brand valuation This year marks the 19th time that the annual “Best Global Brands” study has been published by Interbrand. The study is considered by leading CEOs worldwide to represent the competitive benchmark for the value of international brands. The study is designed to identify the world’s 100 most valuable brands. Interbrand’s brand valuation considers the three aspects “financial performance of the brand’s products or services”, “role of the brand in the purchase decision-making process” and “strength of the brand in relation to safeguarding the company’s future revenue”. This method is the first one to be successfully certified according to ISO 10668:2010 – an international standard that defines the basic requirements on procedures and methods for determining the monetary value of a brand.

Mercedes-Benz also occupies first place among worldwide premium automobile manufacturers in the current “Global 500 2018” ranking by the US brand valuation company Brand Finance. 500 brands were examined in the course of this study. Mercedes-Benz is in 15th place (20th place in 2017) as the most valuable European brand, with a brand value of 43.9 billion dollars (a 24 percent increase over 2017). The jury expressly recognized the modernization of the brand, and the marketing and social media activities to reach new, younger target groups.

The complete Best Global Brands ranking can be found under at www.bestglobalbrands.com

Source: Daimler Press Release

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ISRO to transfer in-house developed Li-ion cell tech for Rs. 1 cr

This request for qualification (RFQ)  document for Technology Transfer of Lithium-ion cells intends to qualify and shortlist suitable industries in India/Start-ups based on eligibility criteria through an open evaluation process in accordance with the procedures set out in the document.

One of the major Centres of ISRO, Vikram Sarabhai Space Centre (VSSC), is offering to transfer the in-house developed Li-ion cell technology to competent Indian Industries on non-exclusive basis to establish Li-ion cell production facilities in the country.

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This initiative is expected to enable Zero Emission Policy of India and accelerate the development of indigenous electric vehicle industry.

Towards the transfer of Li-ion cell technology, an RFQ to qualify and shortlist suitable industries in India is available in VSSC, ISRO and NITI Aayog websites.

This request for qualification (RFQ)  document for Technology Transfer of Lithium-ion cells intends to qualify and shortlist suitable industries in India/Start-ups based on eligibility criteria through an open evaluation process in accordance with the procedures set out in the document.


You might also like reading: EV’s production in India is all set to get boost from CECRI and CAEM and Thanks to the new agreement, India to become less reliant on China & Japan for Li-Ion batteries and ISRO-BHEL join hands to manufacture Li-Ion Cell for satellite


Presently, Lithium-ion battery is the most dominating battery system which finds applications for a variety of societal needs including mobile phones, laptops, PDA, cameras and many other portable consumer gadgets. Recent advances in Li-ion battery technology have made it the preferred power source for electric and hybrid electric vehicles also. Li-ion cells find wide applications in electronic gadgets, telecommunication, industrial applications as well as in aerospace.

VSSC, ISRO is now offering to transfer this technology to competent Indian Industries/Start-ups on non-exclusive basis to establish Li-ion cell production facilities in the country that can produce cells of varying size, capacity, energy density and power density catering to the entire spectrum of power storage requirements.

The interested parties/consortia should make an application in accordance with the provisions of this RFQ. The RFQ contains a brief description of qualification process & technology transfer process, instructions to applicants, eligibility criteria, timelines and various forms for submitting RFQ. Interested applicants shall attend a pre-application conference (PAC) scheduled on July 13, 2018. All queries or request for additional information concerning the RFQ shall be attended only in the pre-application conference. The venue and time will be intimated later. The schedule of various activities related to qualification process are as follows:

1 Release of RFQ June 13, 2018
2 Last date for registration of pre-application conference June 28, 2018
3 Pre-application conference July 13, 2018
4 Last date of submission of RFQ August 13, 2018
5 Opening of RFQ August 14, 2018
  • The RFQ document can be obtained against a non-refundable and interest-free payment of Rs.25,000/-.
  • The document will be mailed to your registered e-mail ID from VSSC on receipt of payment.
  • A Security Deposit of Rs.4 lakhs in the form of demand draft/bank guarantee has to be submitted by each applicant along with the application.
  • Security Deposit of unsuccessful applicants or withdrawn applications will be returned, without any interest.
  • Competent Firm’s Security Deposit shall be adjusted against the technology transfer fee of Rs.100 lakhs.
  • Competent firms shall pay the one time technology transfer fee of Rs. 100.00 lakhs(INR) within 30 days from the qualification date.
  • Technology shall be transferred to all/any of the competent firms who qualify the eligibility criteria as specified in the RFQ. The required process documents shall be provided by ISRO at the time of signing of technology transfer agreement and payment of technology transfer fee.

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Thanks to the new agreement, India to become less reliant on China & Japan for Li-Ion batteries

CSIR lab to give technology for India’s first indigenous Lithium Ion Battery project

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Central Electro Chemical Research Institute (CECRI), Karaikudi, Tamil Nadu under Council of Scientific & Industrial Research (CSIR) and RAASI Solar Power Pvt Ltd have signed a Memorandum of Agreement for transfer of technology for India’s first Lithium Ion (Li-ion) Battery project. The Agreement was signed in Bengaluru on Saturday (June 09, 2018) by Dr Vijayamohan K. Pillai, Director, CECRI and C. Narasimhan, Chairman-cum-Managing Director of RAASI Group in the presence of  Union minister for Science & Technology Dr Harsh Vardhan.

A group at CSIR-CECRI headed by Dr Gopu Kumar has developed an indigenous technology of Lithium-ion cells in partnership with CSIR-National Physical Laboratory (CSIR-NPL) New Delhi, CSIR- Central Glass and Ceramic Research Institute (CSIR-CGCRI) Kolkata and Indian Institute of Chemical Technology (CSIR-IICT) Hyderabad. CSIR-CECRI has set up a demo facility in Chennai to manufacture prototype Lithium-Ion cells. It has secured global IPRs with potential to enable cost reduction, coupled with appropriate supply chain and manufacturing technology for mass production.

Currently, Indian manufacturers source Lithium Ion Battery from China, Japan and South Korea among some other countries. India is one of the largest importers and in 2017, it imported nearly 150 Million US Dollar worth Li-Ion batteries.

“Today’s development is a validation of the capabilities of CSIR and its laboratories to meet technology in critical areas to support our industry, besides other sectors,” said Dr Harsh Vardhan after the signing ceremony. “It will give tremendous boost to two flagship programmes of Prime Minister Narendra Modi – increasing the share of Clean Energy in the energy basket by generating 175 Giga Watts by 2022, of which 100 Giga Watts will be Solar and the second, National Electric Mobility Mission, to switch completely to electric vehicles by 2030.”

Dr Harsh Vardhan said, the project is in tune with Prime Minister’s vision of “Make in India”, to turn India into a manufacturing hub and to cut down outflow of foreign exchange.

Raasi Group will set up the manufacturing facility in Krishnagiri district of Tamil Nadu close to Bangalore. “We want to bring down the cost of cell manufacturing below Rs. 15,000/- per KW to replace Lead Acid Battery,” said Narasimhan. “We also have plans to make Lithium Ion battery for solar roof top with life span of 25 years to make it affordable enough to drive the Photo Voltaic segment.”


Also read: EV’s production in India is all set to get boost from CECRI and CAEM


Li-Ion batteries have applications in Energy Storage System – from hearing aid to container sized batteries to power a cluster of villages, Electric Vehicles (2-wheeler, 3-wheeler, 4-wheeler and Bus), portable electronic sector, Grid Storage, Telecom and Telecommunication Towers, Medical Devices, Household and Office Power Back (UPS), Powering Robots in Processing Industry. Lithium-ion batteries can power any electrical application without the need of physical wires-means wireless.

Dr Jitendra Yadav, Director, CSIR-National Aerospace Laboratories, Bengaluru, Dr Vidyadhar Mudkavi, Director, CSIR-4PI, Dr. M. Annadurai, Director, ISRO Satellite Centre, Bengaluru were also present on the occasion. Dr Annadurai stressed, the Li-Ion cells developed by ISRO is primarily for space applications and there is room for convergence.

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India car sales snapshot in April 2018

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Maruti Suzuki India time and again proved that it cannot be dethroned that easily. Despite having around 50% market share it further grew to capture a whopping 55% market share. Every time we think that Maruti reached peaks and it cannot grow further it is proving us wrong, this month it grew by 13.4% compared to the last April.

Tata Motors despite trying hard to reach third position is still having tough time to displace Mahindra. But Tata can make it to third position as we can see it is consistently growing at a healthy rate(this month it grew by 34.4%) owing to the success of Tiago and Nexon.

Biggest loser this April is Honda, it de-grew by 36.9% compared to the April 2017.

Thanks to Jeep Compass that Fiat is able to post better numbers.

Source: Autopunditz

Top 10 Selling cars of India: Tata Tiago makes into top 10 selling cars in FY18

https://auto.economictimes.indiatimes.com/news/passenger-vehicle/cars/tata-tiago-makes-into-top-10-selling-cars-in-fy18/63828593

Gaku Nakanishi takes charge as C.E.O & President of Honda Cars India

Mr Nakanishi will take over from Mr. Yoichiro Ueno, who moves to New Business Strategy Division, Business Development Supervisory Unit in Honda Motor Co., Ltd

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Gaku Nakanishi, the new CEO and President of Honda Cars India

Honda Cars India announced senior management changes in February 2018 and the changes came to effect from April 1st.

Honda Motor Co., Ltd. has appointed Mr Gaku Nakanishi as the new President & CEO of Honda Cars India Ltd and he will take charge from April 1, 2018, consequent to the management changes announced annually by Honda Motor Co., Ltd.

Mr Nakanishi will take over from Mr. Yoichiro Ueno, who moves to New Business Strategy Division, Business Development Supervisory Unit in Honda Motor Co., Ltd for accelerating formulation of new business strategy and pursuit of open innovation in the area of future mobility.

During his tenure in India, Mr. Yoichiro Ueno was instrumental in fortifying the premium brand positioning of Honda in India. He spearheaded the introduction of several premium models in India including BR-V, Accord Hybrid, New City and WR-V and laying the foundation for launch of new models including All New Amaze, All New CR-V and comeback of the Civic. Mr. Ueno’s strong focus on new age communication led to many integrated marketing campaigns targeting consumers across age profiles. In his role, he emphasized on achieving operational efficiencies at company and dealership level during rapid market shift from diesel to petrol, Demonetization and GST implementation. He also led several initiatives in the field of sales and service to enhance customer experience and dealer profitability.

Mr. Gaku Nakanishi has been President and CEO of Honda Automobile (Thailand) Co., Ltd. since 2015. Mr Nakanishi has been associated with Honda Motor Co., Ltd. for almost 30 years and has vast experience in the automobile industry, having worked in several international markets including North America, Mexico, Japan, Thailand and has worked with overseas division for CIS, Middle East & Africa and Asia & Oceania regions.

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Mercedes-Benz plant Sindelfingen starts production of the Compact SUV GLA

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The ‘Innovation Factory‘ at the Mercedes-Benz Sindelfingen plant: the Site Manager of the Mercedes-Benz Sindelfingen plant Michael Bauer (left) and Ergun Lümali, Chairman of the Mercedes-Benz Sindelfingen Works Council (right) are celebrating the start of production of the compact SUV GLA with the team.

“With the GLA, the Mercedes-Benz Sindelfingen plant is producing a compact model for the first time proving its high flexibility. With the project ‘Innovation Factory’ we are shaping the future of production at Mercedes-Benz Cars. At the same time we are supporting our global production network by providing quickly additional capacities. Our employees contribute a major part with their long-term experience and a high level of motivation”, explains Michael Bauer.

The production of the compact SUV GLA at the Mercedes-Benz Sindelfingen plant, which is about 20 km away of the company headquarters in Stuttgart, marks the starting point for the pilot project ‘Innovation Factory’. Cutting-edge production technologies which feature the ‘Factory 56’, one of the most modern car productions, are tested previously in the ‘Innovation Factory’: from innovative Industry 4.0 solutions to a work organization with flexible working models, the project covers almost all aspects of a future-oriented production.


Mercedes-Benz Cars: World premier of the “Factory 56” – the most modern car production in the world

Mercedes-Benz turns idea of employees into success stories


“We do have a highly qualified team that compensates order peaks of the GLA production. Thus Sindelfingen is proving its leading role as an innovation and competence center for new technologies. We, the works councils, are getting closer to our aim producing more vehicles in Sindelfingen. Our effort is to prepare the plant for future challenges and to ensure the employment. I am pleased, that our hard work paid off to make the location strong for the future”, says Ergun Lümali.

The GLA has been rolling off the production line at the Mercedes-Benz Rastatt plant since 2013, and also at the Chinese production site of Beijing Benz Automotive Corporation (BBAC) in Beijing since 2015. Since the market launch of the GLA in 2014, more than 500,000 customers have already chosen the compact SUV. Rastatt, the lead plant for the GLA as well as for the A- and B-Class, is running at its full capacity. The production of the vehicle in Sindelfingen creates additional capacities until the end of the product life cycle. For the first time a compact vehicle with front-wheel drive is produced at the Sindelfingen plant, known as the center of competence for rear-wheel drive vehicles in the luxury and upper-range classes.

The GLA is characterized by its sportily dynamic design idiom, light-footed handling and extensive individualization range. As the first compact SUV from Mercedes-Benz it brought a breath of fresh air to its market segment and established itself there as a major player. In 2017 the GLA was most successful in the markets China, USA, Germany and Great Britain. The GLA portfolio meets all individual mobility requirements of its customers.

About the Mercedes-Benz Sindelfingen plant

The Mercedes-Benz Sindelfingen plant is the center of competence for upper-range and luxury-class vehicles, and also the lead plant for the production of the S- and E-Class model series. This will also be the location for the prospective production of electric vehicles of the new EQ product and technology brand. Together with the central production organization of Mercedes-Benz Cars, the plant employs a workforce of more than 25,000. The site is the location for the production of the Mercedes-Benz E-Class (Sedan and Estate), the CLS, the S-Class (Sedan, Coupé and Cabriolet), the Mercedes-Maybach and the Mercedes-AMG GT family. Around 250 vehicles a day are delivered at the Mercedes-Benz customer center in Sindelfingen.

Source: Daimler Global Media Site